Rascasse Audience Intelligence

Touring motorcycle Audience in Germany

A data profile of the people who buy, follow and care about Touring motorcycle in Germany — modelled from more than twelve digital signal sources. Touring motorcycle has an estimated audience of 2,509,854 people in Germany.

#1577among Topic in Germany#133in Cars & Mobility

The average Touring motorcycle fan in Germany is 36.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Motorcycle helmet, Motorcycle accessories, Custom motorcycle, with strongest over-indexing on Motorcycle helmet (10.31× the country average).

Demographically, the Touring motorcycle audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Risk Appetite, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Touring motorcycle fan in Germany is more male, around 36.7 years old, with strong Risk Appetite tendencies and a notable affinity for Motorcycle helmet.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Touring motorcycle profile in Germany.

Audience size
2.5M
in Germany
Gender
23.5%♀
76.5% male
Age
36.7
average years
Country rank
#2637
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Touring motorcycle fans

23.5% are female, 76.5% are male, average age 36.7.

Fig. 02

Gender split

23.5%
Female
76.5%
Male
Demographic split for Touring motorcycle audience in Germany
MetricValue
Female23.5%
Male76.5%
Average age36.7
Estimated audience size2,509,854
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Touring motorcycle audience in Germany
Age bracketShare%
16-1928%
20-2918%
30-3918%
40-4919%
50+16%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Touring motorcycle audience comes from Germany.

Worldwide audience distribution share by country for Touring motorcycle
CountryShare
United States19.4%
Japan8.1%
Indonesia7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Touring motorcycle audience in Germany is strongest.

Fig. 05

Top regions by affinity

Touring motorcycle fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~30K1.30×
02Saarland~40K1.15×
03Niedersachsen~200K1.02×
04Thüringen~60K1.00×
05Mecklenburg-Vorpommern~50K1.00×
06Baden-Württemberg~300K0.99×
07Sachsen-Anhalt~60K0.97×
08Hessen~200K0.96×
09Brandenburg~70K0.96×
10Nordrhein-Westfalen~500K0.95×
11Hamburg~50K0.94×
12Bayern~400K0.93×
13Rheinland-Pfalz~100K0.93×
14Schleswig-Holstein~80K0.91×
15Sachsen~100K0.90×
16Berlin~100K0.88×
Fig. 06

Affinity by region

Affinity by region — Touring motorcycle, Germany
0.88×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Touring motorcycle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Touring motorcycle audience
#·InterestCategoryAffinity×
01Mercedes-Benz SLK-ClassCars & Mobility21.62×
02Motorcycle helmetCars & Mobility10.31×
03Indian (motorcycle)Cars & Mobility7.80×
04Cruiser (motorcycle)Cars & Mobility7.68×
05DucatiCars & Mobility7.42×
06Bicycle helmetCars & Mobility7.31×
07KTMCars & Mobility6.82×
08Local bike shopSports6.74×
09Motorcycle accessoriesCars & Mobility6.66×
10Yamaha Motor CompanyCars & Mobility6.57×
11Custom motorcycleCars & Mobility6.52×
12BMW MotorradCars & Mobility5.82×
13Motorcycle clubCars & Mobility5.68×
14Sport bikeCars & Mobility5.64×
15Motorcycle sportSports5.53×
16SuzukiCars & Mobility5.31×
17MotoGPSports5.11×
18All-terrain vehicleCars & Mobility4.48×
19MotorcyclingCars & Mobility4.47×
20Motorcycle racingCars & Mobility3.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Touring motorcycle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Touring motorcycle audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.46×
Need for SecurityCONSERVATISM1.46×
Community OrientationOPEN1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Touring motorcycle audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.65×
ExtroversionTHRILL0.65×
Early Adopter MentalityPOWER0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Touring motorcycle have in Germany?

Touring motorcycle has an estimated audience of 2,509,854 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Touring motorcycle fans?

23.5% of Touring motorcycle fans are female, 76.5% are male, with an average age of 36.7 years.

03

Which brands do Touring motorcycle fans like most?

Touring motorcycle fans show strongest brand affinity for Motorcycle helmet (10.31×), Motorcycle accessories (6.66×), and Custom motorcycle (6.52×) over the country average.

04

Where do Touring motorcycle fans live in Germany?

Touring motorcycle fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Touring motorcycle fans also like?

Beyond Touring motorcycle itself, the audience over-indexes on Motorcycle accessories (6.66×), Custom motorcycle (6.52×), Motorcycle club (5.68×), and Sport bike (5.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Touring motorcycle audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Touring motorcycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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