Touring motorcycle Audience in Germany
Touring motorcycle has an estimated audience of 2,509,854 people in Germany. 23.5% are female, 76.5% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Motorcycle helmet, Motorcycle accessories, Custom motorcycle, Motorcycle club, Sport bike.
The average Touring motorcycle fan in Germany is 36.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Motorcycle helmet, Motorcycle accessories, Custom motorcycle, with strongest over-indexing on Motorcycle helmet (10.31× the country average). Demographically, the Touring motorcycle audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Sports Activity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Touring motorcycle fans
| Metric | Value |
|---|---|
| Female | 23.5% |
| Male | 76.5% |
| Average age | 36.7 |
| Estimated audience size | 2,509,854 |
Audience persona
The typical Touring motorcycle fan in Germany is more male, around 36.7 years old, with strong Sports Activity tendencies and a notable affinity for Motorcycle helmet.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 515,478 | 0.94× |
| Bayern | 377,347 | 0.94× |
| Baden-Württemberg | 350,638 | 1.02× |
| Niedersachsen | 274,477 | 1.13× |
| Hessen | 184,078 | 0.96× |
| Rheinland-Pfalz | 105,862 | 0.84× |
| Sachsen | 94,074 | 0.76× |
| Berlin | 84,230 | 0.75× |
| Schleswig-Holstein | 69,447 | 0.77× |
| Brandenburg | 67,643 | 0.87× |
| Sachsen-Anhalt | 54,148 | 0.83× |
| Thüringen | 50,906 | 0.8× |
| Mecklenburg-Vorpommern | 47,624 | 0.99× |
| Hamburg | 46,968 | 0.83× |
| Bremen | 46,459 | 2.16× |
| Saarland | 43,226 | 1.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Motorcycle helmet | 10.31× | Cars & Mobility |
| Motorcycle accessories | 6.66× | Cars & Mobility |
| Custom motorcycle | 6.52× | Cars & Mobility |
| Motorcycle club | 5.68× | Cars & Mobility |
| Sport bike | 5.64× | Cars & Mobility |
| Motorcycle sport | 5.53× | Sports |
| Motorcycling | 4.47× | Cars & Mobility |
| Cruiser (motorcycle) | 7.68× | Cars & Mobility |
| Ducati | 7.42× | Cars & Mobility |
| BMW Motorrad | 5.82× | Cars & Mobility |
| MotoGP | 5.11× | Sports |
| Local bike shop | 6.74× | Sports |
| Motorcycle racing | 3.82× | Cars & Mobility |
| KTM | 6.82× | Cars & Mobility |
| Mercedes-Benz SLK-Class | 21.62× | Cars & Mobility |
| Suzuki | 5.31× | Cars & Mobility |
| Indian (motorcycle) | 7.8× | Cars & Mobility |
| Bicycle helmet | 7.31× | Cars & Mobility |
| All-terrain vehicle | 4.48× | Cars & Mobility |
| Kawasaki | 5.58× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.47 |
| Luxury Orientation | PREMIUM | 1.33 |
| DIY Mentality | THRILL | 1.31 |
| Urban Lifestyle | OPEN | 1.29 |
| Early Adopter Mentality | POWER | 1.28 |
| Travelling | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Japan | 8.1% |
| Indonesia | 7.4% |
See Touring motorcycle audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Touring motorcycle have in Germany?
Touring motorcycle has an estimated audience of 2,509,854 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Touring motorcycle fans?
23.5% of Touring motorcycle fans are female, 76.5% are male, with an average age of 36.7 years.
Which brands do Touring motorcycle fans like most?
Touring motorcycle fans show strongest brand affinity for Motorcycle helmet (10.31×), Motorcycle accessories (6.66×), and Custom motorcycle (6.52×) over the country average.
Where do Touring motorcycle fans live in Germany?
Touring motorcycle fans in Germany are most concentrated in Nordrhein-Westfalen (reach 515,478), Bayern (reach 377,347), and Baden-Württemberg (reach 350,638). These three regions account for the largest share of the active audience.
What other brands do Touring motorcycle fans also like?
Beyond Touring motorcycle itself, the audience over-indexes on Motorcycle accessories (6.66×), Custom motorcycle (6.52×), Motorcycle club (5.68×), and Sport bike (5.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Touring motorcycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.