BMW Motorrad Audience in Germany
BMW Motorrad has an estimated audience of 2,874,489 people in Germany. 21.0% are female, 79.0% are male, average age 36.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Motorcycle sport, Motorcycle accessories, Touring motorcycle, Bicycle touring, Sport bike.
The average BMW Motorrad fan in Germany is 36.5 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Motorcycle sport, Motorcycle accessories, Touring motorcycle, with strongest over-indexing on Motorcycle sport (6.1× the country average). Demographically, the BMW Motorrad audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles
Demographics of BMW Motorrad fans
| Metric | Value |
|---|---|
| Female | 21.0% |
| Male | 79.0% |
| Average age | 36.5 |
| Estimated audience size | 2,874,489 |
Audience persona
The typical BMW Motorrad fan in Germany is more male, around 36.5 years old, with strong Patriotism tendencies and a notable affinity for Motorcycle sport.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 816,738 | 1.77× |
| Nordrhein-Westfalen | 715,774 | 1.14× |
| Baden-Württemberg | 521,894 | 1.33× |
| Niedersachsen | 291,112 | 1.04× |
| Hessen | 261,491 | 1.19× |
| Rheinland-Pfalz | 165,706 | 1.15× |
| Sachsen | 120,735 | 0.86× |
| Berlin | 115,836 | 0.9× |
| Brandenburg | 89,384 | 1× |
| Schleswig-Holstein | 88,670 | 0.86× |
| Thüringen | 63,232 | 0.86× |
| Sachsen-Anhalt | 57,535 | 0.77× |
| Hamburg | 52,401 | 0.81× |
| Mecklenburg-Vorpommern | 43,235 | 0.79× |
| Saarland | 30,964 | 0.88× |
| Bremen | 15,973 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Motorcycle sport | 6.1× | Sports |
| Motorcycle accessories | 5.63× | Cars & Mobility |
| Touring motorcycle | 6.65× | Cars & Mobility |
| Bicycle touring | 4.26× | Sports |
| Sport bike | 4.2× | Cars & Mobility |
| Motorcycle helmet | 4.65× | Cars & Mobility |
| Custom motorcycle | 4.58× | Cars & Mobility |
| Motorcycling | 3.14× | Cars & Mobility |
| AutoScout24 | 2.01× | Cars & Mobility |
| Natural World | 2× | Fashion & Accessoires |
| Ducati | 5.43× | Cars & Mobility |
| Auto mechanic | 2.89× | Cars & Mobility |
| Motor vehicle | 1.87× | Cars & Mobility |
| Cruiser (motorcycle) | 5.17× | Cars & Mobility |
| Used car | 2.29× | Cars & Mobility |
| Solar energy | 2.44× | Home & Garden |
| Tire | 2.43× | Cars & Mobility |
| Engine | 2.41× | Cars & Mobility |
| Off-road racing | 5.61× | Cars & Mobility |
| Cycling team | 4.75× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.38 |
| Luxury Orientation | PREMIUM | 1.2 |
| DIY Mentality | THRILL | 1.15 |
| Sports Activity | POWER | 1.08 |
| Need for Security | CONSERVATISM | 1.05 |
| Career Orientation | POWER | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 17.3% |
| Germany | 13.8% |
| Spain | 10.3% |
See BMW Motorrad audiences in other countries
More Motorcycles audiences in Germany
- Harley-Davidson (3,561,966)
- Kawasaki (2,240,528)
- KTM (1,917,920)
- Ducati (1,907,497)
- Vespa (1,840,698)
Frequently asked questions
How many fans does BMW Motorrad have in Germany?
BMW Motorrad has an estimated audience of 2,874,489 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of BMW Motorrad fans?
21.0% of BMW Motorrad fans are female, 79.0% are male, with an average age of 36.5 years.
Which brands do BMW Motorrad fans like most?
BMW Motorrad fans show strongest brand affinity for Motorcycle sport (6.1×), Motorcycle accessories (5.63×), and Touring motorcycle (6.65×) over the country average.
Where do BMW Motorrad fans live in Germany?
BMW Motorrad fans in Germany are most concentrated in Bayern (reach 816,738), Nordrhein-Westfalen (reach 715,774), and Baden-Württemberg (reach 521,894). These three regions account for the largest share of the active audience.
What other brands do BMW Motorrad fans also like?
Beyond BMW Motorrad itself, the audience over-indexes on Motorcycle accessories (5.63×), Touring motorcycle (6.65×), Bicycle touring (4.26×), and Sport bike (4.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BMW Motorrad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.