Rascasse Audience Intelligence

Tire Audience in Germany

A data profile of the people who buy, follow and care about Tire in Germany — modelled from more than twelve digital signal sources. Tire has an estimated audience of 8,235,978 people in Germany.

#300among Topic in Germany#19in Cars & Mobility

The average Tire fan in Germany is 38.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Solar energy, Used car, AutoScout24, with strongest over-indexing on Solar energy (5.43× the country average).

Demographically, the Tire audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tire fan in Germany is more male, around 38.6 years old, with strong Need for Security tendencies and a notable affinity for Solar energy.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tire profile in Germany.

Audience size
8.2M
in Germany
Gender
22.7%♀
77.3% male
Age
38.6
average years
Country rank
#496
Topic in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tire fans

22.7% are female, 77.3% are male, average age 38.6.

Fig. 02

Gender split

22.7%
Female
77.3%
Male
Demographic split for Tire audience in Germany
MetricValue
Female22.7%
Male77.3%
Average age38.6
Estimated audience size8,235,978
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Tire audience in Germany
Age bracketShare%
16-1922%
20-2918%
30-3921%
40-4922%
50+18%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Tire audience comes from Germany.

Worldwide audience distribution share by country for Tire
CountryShare
United States21.1%
Italy6.5%
Germany5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tire audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tire fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~1.5M1.14×
02Rheinland-Pfalz~500K1.14×
03Niedersachsen~900K1.13×
04Saarland~100K1.11×
05Schleswig-Holstein~300K1.10×
06Nordrhein-Westfalen~2M1.09×
07Bayern~1.5M1.09×
08Hessen~700K1.09×
09Thüringen~200K1.02×
10Hamburg~200K0.97×
11Mecklenburg-Vorpommern~200K0.96×
12Brandenburg~200K0.93×
13Sachsen-Anhalt~200K0.92×
14Sachsen~400K0.87×
15Bremen~60K0.83×
16Berlin~300K0.70×
Fig. 06

Affinity by region

Affinity by region — Tire, Germany
0.70×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tire audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tire audience
#·InterestCategoryAffinity×
01DeWaltHome & Garden7.23×
02Motor oilCars & Mobility6.33×
03Solar energyHome & Garden5.43×
04Automobile repair shopCars & Mobility4.98×
05Air pollutionHealth4.75×
06Sandra BullockMovies & TV4.54×
07WürthHome & Garden4.32×
08Electric motorcycles and scootersCars & Mobility3.77×
09Used carCars & Mobility3.76×
10EssoCars & Mobility3.61×
11PeugeotCars & Mobility3.46×
12HyundaiCars & Mobility3.42×
13Tesla MotorsCars & Mobility3.29×
14Electric vehicleCars & Mobility3.15×
15AutoScout24Cars & Mobility2.72×
16Efficient energy useTechnology & Electronics2.34×
17ADACCars & Mobility2.31×
18Škoda AutoCars & Mobility2.28×
19House musicMusic & Radio2.12×
20KauflandShopping2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tire audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tire audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.62×
PatriotismCONSERVATISM1.44×
Quality AwarenessPREMIUM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tire audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.64×
Design AffinityPREMIUM0.64×
SustainabilityBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tire have in Germany?

Tire has an estimated audience of 8,235,978 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Tire fans?

22.7% of Tire fans are female, 77.3% are male, with an average age of 38.6 years.

03

Which brands do Tire fans like most?

Tire fans show strongest brand affinity for Solar energy (5.43×), Used car (3.76×), and AutoScout24 (2.72×) over the country average.

04

Where do Tire fans live in Germany?

Tire fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Tire fans also like?

Beyond Tire itself, the audience over-indexes on Used car (3.76×), AutoScout24 (2.72×), Automobile repair shop (4.98×), and Motor oil (6.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Tire audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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