Tire Audience in Germany
Tire has an estimated audience of 8,235,978 people in Germany. 22.7% are female, 77.3% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Used car, Solar energy, AutoScout24, Casino, Automobile repair shop.
The average Tire fan in Germany is 38.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Used car, Solar energy, AutoScout24, with strongest over-indexing on Used car (3.65× the country average). Demographically, the Tire audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Need for Security, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: City
Demographics of Tire fans
| Metric | Value |
|---|---|
| Female | 22.7% |
| Male | 77.3% |
| Average age | 38.6 |
| Estimated audience size | 8,235,978 |
Audience persona
The typical Tire fan in Germany is more male, around 38.6 years old, with strong Need for Security tendencies and a notable affinity for Used car.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,045,615 | 1.14× |
| Bayern | 1,532,107 | 1.16× |
| Baden-Württemberg | 1,334,880 | 1.19× |
| Niedersachsen | 865,206 | 1.08× |
| Hessen | 712,618 | 1.14× |
| Rheinland-Pfalz | 489,861 | 1.19× |
| Sachsen | 364,593 | 0.9× |
| Schleswig-Holstein | 296,718 | 1× |
| Berlin | 267,729 | 0.73× |
| Brandenburg | 245,862 | 0.96× |
| Thüringen | 221,808 | 1.06× |
| Sachsen-Anhalt | 199,752 | 0.94× |
| Hamburg | 173,365 | 0.93× |
| Mecklenburg-Vorpommern | 124,951 | 0.79× |
| Saarland | 109,893 | 1.09× |
| Bremen | 50,316 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Used car | 3.65× | Cars & Mobility |
| Solar energy | 3.73× | Home & Garden |
| AutoScout24 | 2.54× | Cars & Mobility |
| Casino | 5.74× | Games |
| Automobile repair shop | 4.38× | Cars & Mobility |
| Hyundai | 3.76× | Cars & Mobility |
| Škoda Auto | 2.79× | Cars & Mobility |
| Transfermarkt | 2.43× | Sports |
| ICloud | 4.27× | Technology & Electronics |
| Tagesschau | 1.68× | Movies & TV |
| Tesla Motors | 3.4× | Cars & Mobility |
| Electric vehicle | 2.84× | Cars & Mobility |
| Electric guitar | 3.24× | Music & Radio |
| Volkswagen | 2× | Cars & Mobility |
| Aral AG | 1.73× | Cars & Mobility |
| SUVs | 1.98× | Cars & Mobility |
| Dairy | 3.57× | Food & Beverages |
| Peugeot | 3.24× | Cars & Mobility |
| Ratatouille (film) | 5.59× | Movies & TV |
| Toyota | 2.58× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.34 |
| DIY Mentality | THRILL | 1.19 |
| Patriotism | CONSERVATISM | 1.16 |
| Luxury Orientation | PREMIUM | 1.13 |
| Sports Activity | POWER | 1.12 |
| Indulgence | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 6.5% |
| Germany | 5.1% |
See Tire audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Tire have in Germany?
Tire has an estimated audience of 8,235,978 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tire fans?
22.7% of Tire fans are female, 77.3% are male, with an average age of 38.6 years.
Which brands do Tire fans like most?
Tire fans show strongest brand affinity for Used car (3.65×), Solar energy (3.73×), and AutoScout24 (2.54×) over the country average.
Where do Tire fans live in Germany?
Tire fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,045,615), Bayern (reach 1,532,107), and Baden-Württemberg (reach 1,334,880). These three regions account for the largest share of the active audience.
What other brands do Tire fans also like?
Beyond Tire itself, the audience over-indexes on Solar energy (3.73×), AutoScout24 (2.54×), Casino (5.74×), and Automobile repair shop (4.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.