Air pollution Audience in Germany
Air pollution has an estimated audience of 1,950,148 people in Germany. 33.7% are female, 66.3% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Solar energy, Sustainable energy, Renewable energy, Electric car, Tire.
The average Air pollution fan in Germany is 38.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Solar energy, Sustainable energy, Renewable energy, with strongest over-indexing on Solar energy (6.75× the country average). Demographically, the Air pollution audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Sustainability, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Air pollution fans
| Metric | Value |
|---|---|
| Female | 33.7% |
| Male | 66.3% |
| Average age | 38.9 |
| Estimated audience size | 1,950,148 |
Audience persona
The typical Air pollution fan in Germany is more male, around 38.9 years old, with strong Sustainability tendencies and a notable affinity for Solar energy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 420,493 | 0.99× |
| Bayern | 251,669 | 0.8× |
| Baden-Württemberg | 242,147 | 0.91× |
| Niedersachsen | 198,180 | 1.05× |
| Hessen | 125,014 | 0.84× |
| Sachsen | 110,642 | 1.16× |
| Rheinland-Pfalz | 81,646 | 0.84× |
| Berlin | 78,115 | 0.9× |
| Brandenburg | 68,723 | 1.14× |
| Sachsen-Anhalt | 67,432 | 1.33× |
| Thüringen | 64,247 | 1.29× |
| Schleswig-Holstein | 54,566 | 0.78× |
| Saarland | 34,004 | 1.42× |
| Mecklenburg-Vorpommern | 32,730 | 0.88× |
| Hamburg | 31,079 | 0.71× |
| Bremen | 16,325 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Solar energy | 6.75× | Home & Garden |
| Sustainable energy | 6.33× | Home & Garden |
| Renewable energy | 5.42× | Business & Career |
| Electric car | 4.55× | Cars & Mobility |
| Tire | 4.75× | Cars & Mobility |
| Natural World | 3.01× | Fashion & Accessoires |
| Traffic | 8.07× | Cars & Mobility |
| AutoScout24 | 2.92× | Cars & Mobility |
| Waste management | 10.4× | Home & Garden |
| Auto mechanic | 3.98× | Cars & Mobility |
| Balkonkraftwerk | 4.26× | Home & Garden |
| Used car | 3.19× | Cars & Mobility |
| Traffic congestion | 9.63× | Cars & Mobility |
| Waste | 7.37× | Home & Garden |
| Sports | 1.64× | Sports |
| Private transport | 9.24× | Cars & Mobility |
| Automotive design | 3.74× | Business & Career |
| Controlled-access highway | 8.28× | Travel & Leisure |
| Diesel fuel | 6.71× | Cars & Mobility |
| Sustainable Development Goals | 8.91× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.46 |
| Need for Security | CONSERVATISM | 1.98 |
| Indulgence | JOY | 1.48 |
| Early Adopter Mentality | POWER | 1.45 |
| DIY Mentality | THRILL | 1.37 |
| Patriotism | CONSERVATISM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.5% |
| United Kingdom | 5.4% |
| Taiwan | 4.4% |
See Air pollution audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Air pollution have in Germany?
Air pollution has an estimated audience of 1,950,148 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Air pollution fans?
33.7% of Air pollution fans are female, 66.3% are male, with an average age of 38.9 years.
Which brands do Air pollution fans like most?
Air pollution fans show strongest brand affinity for Solar energy (6.75×), Sustainable energy (6.33×), and Renewable energy (5.42×) over the country average.
Where do Air pollution fans live in Germany?
Air pollution fans in Germany are most concentrated in Nordrhein-Westfalen (reach 420,493), Bayern (reach 251,669), and Baden-Württemberg (reach 242,147). These three regions account for the largest share of the active audience.
What other brands do Air pollution fans also like?
Beyond Air pollution itself, the audience over-indexes on Sustainable energy (6.33×), Renewable energy (5.42×), Electric car (4.55×), and Tire (4.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Air pollution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.