Diesel fuel Audience in Germany

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Diesel fuel has an estimated audience of 1,815,164 people in Germany. 20.8% are female, 79.2% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Cocktail, CAC 40, Stradivarius, Urban Outfitters.

The average Diesel fuel fan in Germany is 40.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Cocktail, CAC 40, with strongest over-indexing on Gil Ofarim (1.66× the country average). Demographically, the Diesel fuel audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Engine type

Demographics of Diesel fuel fans

Demographic split for Diesel fuel audience in Germany
MetricValue
Female20.8%
Male79.2%
Average age40.4
Estimated audience size1,815,164

Audience persona

The typical Diesel fuel fan in Germany is more male, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Gil Ofarim.

Top regions in Germany

Top regions ranked by reach for Diesel fuel in Germany
RegionReachAffinity
Nordrhein-Westfalen284,2180.72×
Bayern257,1120.88×
Baden-Württemberg166,8380.67×
Niedersachsen147,8910.84×
Hessen140,6741.02×
Rheinland-Pfalz117,3821.29×
Sachsen112,1931.26×
Brandenburg67,6751.2×
Berlin62,1340.77×
Saarland52,1692.34×
Thüringen51,4231.11×
Sachsen-Anhalt49,7501.06×
Schleswig-Holstein49,1950.75×
Mecklenburg-Vorpommern36,2641.05×
Hamburg31,8080.78×
Bremen10,0920.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Diesel fuel audience
BrandAffinityCategory
Gil Ofarim1.66×Music & Radio
Cocktail1.53×Food & Beverages
CAC 401.57×Business & Career
Stradivarius1.71×Shopping
Urban Outfitters1.69×Shopping
Progressive rock1.57×Music & Radio
Israel1.91×Travel & Leisure
Urban horticulture1.71×Home & Garden
Metamorphoses3.19×Literature
Video izle3.22×
MK2.59×Music & Radio
Building insulation3.43×Home & Garden
KLIX (AM)1.96×Music & Radio
Goof8.84×Movies & TV
Academy Award for Best Original Score6.91×Movies & TV
Israeli cuisine4.31×Food & Beverages
Underarm hair5.26×Beauty & Wellness
Kouros6.05×Arts & Culture
Grappling1.52×Sports
Medieval fantasy7.3×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Diesel fuel audience
TraitClusterScore
PatriotismCONSERVATISM1.59
Need for SecurityCONSERVATISM1.51
DIY MentalityTHRILL1.31
Luxury OrientationPREMIUM1.29
Family OrientationCONSERVATISM1.15
Urban LifestyleOPEN1.14

Worldwide distribution

Worldwide audience distribution share by country for Diesel fuel
CountryShare
United States22.6%
Brazil6.2%
Italy5.9%

See Diesel fuel audiences in other countries

More Engine type audiences in Germany

Frequently asked questions

How many fans does Diesel fuel have in Germany?

Diesel fuel has an estimated audience of 1,815,164 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Diesel fuel fans?

20.8% of Diesel fuel fans are female, 79.2% are male, with an average age of 40.4 years.

Which brands do Diesel fuel fans like most?

Diesel fuel fans show strongest brand affinity for Gil Ofarim (1.66×), Cocktail (1.53×), and CAC 40 (1.57×) over the country average.

Where do Diesel fuel fans live in Germany?

Diesel fuel fans in Germany are most concentrated in Nordrhein-Westfalen (reach 284,218), Bayern (reach 257,112), and Baden-Württemberg (reach 166,838). These three regions account for the largest share of the active audience.

What other brands do Diesel fuel fans also like?

Beyond Diesel fuel itself, the audience over-indexes on Cocktail (1.53×), CAC 40 (1.57×), Stradivarius (1.71×), and Urban Outfitters (1.69×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Diesel fuel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.