Rascasse Audience Intelligence

Diesel fuel Audience in Germany

A data profile of the people who buy, follow and care about Diesel fuel in Germany — modelled from more than twelve digital signal sources. Diesel fuel has an estimated audience of 1,815,164 people in Germany.

#3among Engine type in Germany#2102among Topic in Germany#176in Cars & Mobility

The average Diesel fuel fan in Germany is 40.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Solar energy, Motor oil, Used car, with strongest over-indexing on Solar energy (7.51× the country average).

Demographically, the Diesel fuel audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Diesel fuel fan in Germany is more male, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Solar energy.

Category: Cars & Mobility · Type: Topic · Subtype: Engine type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Diesel fuel profile in Germany.

Audience size
1.8M
in Germany
Gender
20.8%♀
79.2% male
Age
40.4
average years
Country rank
#3712
Topic in Germany
Fig. 01

Search interest · 12-month trend

+4185%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Diesel fuel fans

20.8% are female, 79.2% are male, average age 40.4.

Fig. 02

Gender split

20.8%
Female
79.2%
Male
Demographic split for Diesel fuel audience in Germany
MetricValue
Female20.8%
Male79.2%
Average age40.4
Estimated audience size1,815,164
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Diesel fuel audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3922%
40-4924%
50+20%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Diesel fuel audience comes from Germany.

Worldwide audience distribution share by country for Diesel fuel
CountryShare
United States22.6%
Brazil6.2%
Italy5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Diesel fuel audience in Germany is strongest.

Fig. 05

Top regions by affinity

Diesel fuel fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~30K1.54×
02Thüringen~70K1.41×
03Brandenburg~80K1.40×
04Sachsen-Anhalt~60K1.37×
05Sachsen~100K1.33×
06Mecklenburg-Vorpommern~40K1.24×
07Rheinland-Pfalz~100K1.08×
08Niedersachsen~200K0.91×
09Schleswig-Holstein~50K0.83×
10Bayern~200K0.79×
11Nordrhein-Westfalen~300K0.77×
12Baden-Württemberg~200K0.74×
13Hessen~100K0.73×
14Hamburg~30K0.69×
15Berlin~50K0.66×
16Bremen~10K0.64×
Fig. 06

Affinity by region

Affinity by region — Diesel fuel, Germany
0.64×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Diesel fuel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Diesel fuel audience
#·InterestCategoryAffinity×
01Grand tourerCars & Mobility15.89×
02PetroleumCars & Mobility11.43×
03Motor oilCars & Mobility9.47×
04Solar energyHome & Garden7.51×
05Controlled-access highwayTravel & Leisure7.46×
06Air pollutionHealth6.71×
07Škoda KodiaqCars & Mobility6.00×
08Automobile repair shopCars & Mobility5.67×
09Sandra BullockMovies & TV5.46×
10SixtCars & Mobility4.90×
11EssoCars & Mobility4.68×
12Used carCars & Mobility4.22×
13Tesla MotorsCars & Mobility3.99×
14HyundaiCars & Mobility3.86×
15Electric vehicleCars & Mobility3.44×
16ADACCars & Mobility3.18×
17AutoScout24Cars & Mobility2.92×
18NatureHome & Garden1.97×
19FamilyKids & Family1.74×
20GermanyTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Diesel fuel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Diesel fuel audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.82×
Need for SecurityCONSERVATISM1.62×
Quality AwarenessPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Diesel fuel audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.61×
Design AffinityPREMIUM0.63×
Price SensitivityPREMIUM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Diesel fuel have in Germany?

Diesel fuel has an estimated audience of 1,815,164 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Diesel fuel fans?

20.8% of Diesel fuel fans are female, 79.2% are male, with an average age of 40.4 years.

03

Which brands do Diesel fuel fans like most?

Diesel fuel fans show strongest brand affinity for Solar energy (7.51×), Motor oil (9.47×), and Used car (4.22×) over the country average.

04

Where do Diesel fuel fans live in Germany?

Diesel fuel fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Diesel fuel fans also like?

Beyond Diesel fuel itself, the audience over-indexes on Motor oil (9.47×), Used car (4.22×), Petroleum (11.43×), and Automobile repair shop (5.67×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Engine type audiences in Germany

See Diesel fuel audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Diesel fuel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →