Diesel fuel Audience in Germany
Diesel fuel has an estimated audience of 1,815,164 people in Germany. 20.8% are female, 79.2% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Solar energy, Used car, Satire, Škoda Kodiaq, AutoScout24.
The average Diesel fuel fan in Germany is 40.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Solar energy, Used car, Satire, with strongest over-indexing on Solar energy (5.82× the country average). Demographically, the Diesel fuel audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Engine type
Demographics of Diesel fuel fans
| Metric | Value |
|---|---|
| Female | 20.8% |
| Male | 79.2% |
| Average age | 40.4 |
| Estimated audience size | 1,815,164 |
Audience persona
The typical Diesel fuel fan in Germany is more male, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Solar energy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 284,218 | 0.72× |
| Bayern | 257,112 | 0.88× |
| Baden-Württemberg | 166,838 | 0.67× |
| Niedersachsen | 147,891 | 0.84× |
| Hessen | 140,674 | 1.02× |
| Rheinland-Pfalz | 117,382 | 1.29× |
| Sachsen | 112,193 | 1.26× |
| Brandenburg | 67,675 | 1.2× |
| Berlin | 62,134 | 0.77× |
| Saarland | 52,169 | 2.34× |
| Thüringen | 51,423 | 1.11× |
| Sachsen-Anhalt | 49,750 | 1.06× |
| Schleswig-Holstein | 49,195 | 0.75× |
| Mecklenburg-Vorpommern | 36,264 | 1.05× |
| Hamburg | 31,808 | 0.78× |
| Bremen | 10,092 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Solar energy | 5.82× | Home & Garden |
| Used car | 4.64× | Cars & Mobility |
| Satire | 5.89× | Literature |
| Škoda Kodiaq | 8.65× | Cars & Mobility |
| AutoScout24 | 3.09× | Cars & Mobility |
| Automobile repair shop | 5.64× | Cars & Mobility |
| Hyundai | 4.79× | Cars & Mobility |
| Škoda Auto | 3.5× | Cars & Mobility |
| Tesla Motors | 4.66× | Cars & Mobility |
| Petroleum | 9.11× | Cars & Mobility |
| Country rap | 6.2× | Music & Radio |
| Hygiene | 3.22× | Beauty & Wellness |
| Controlled-access highway | 7.97× | Travel & Leisure |
| German television comedy | 5.33× | Movies & TV |
| Grand tourer | 14.74× | Cars & Mobility |
| Electric vehicle | 3.49× | Cars & Mobility |
| Air pollution | 6.13× | Health |
| Ford Fiesta | 7.8× | Cars & Mobility |
| Headphones | 4.82× | Technology & Electronics |
| Allgäu | 5.08× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.59 |
| Need for Security | CONSERVATISM | 1.51 |
| DIY Mentality | THRILL | 1.31 |
| Luxury Orientation | PREMIUM | 1.29 |
| Family Orientation | CONSERVATISM | 1.15 |
| Urban Lifestyle | OPEN | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.6% |
| Brazil | 6.2% |
| Italy | 5.9% |
See Diesel fuel audiences in other countries
More Engine type audiences in Germany
- Electric motor (6,005,070)
- Diesel engine (3,230,325)
- Gasoline (1,600,143)
- Biofuel (652,655)
- Aircraft engine (606,151)
Frequently asked questions
How many fans does Diesel fuel have in Germany?
Diesel fuel has an estimated audience of 1,815,164 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Diesel fuel fans?
20.8% of Diesel fuel fans are female, 79.2% are male, with an average age of 40.4 years.
Which brands do Diesel fuel fans like most?
Diesel fuel fans show strongest brand affinity for Solar energy (5.82×), Used car (4.64×), and Satire (5.89×) over the country average.
Where do Diesel fuel fans live in Germany?
Diesel fuel fans in Germany are most concentrated in Nordrhein-Westfalen (reach 284,218), Bayern (reach 257,112), and Baden-Württemberg (reach 166,838). These three regions account for the largest share of the active audience.
What other brands do Diesel fuel fans also like?
Beyond Diesel fuel itself, the audience over-indexes on Used car (4.64×), Satire (5.89×), Škoda Kodiaq (8.65×), and AutoScout24 (3.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Diesel fuel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.