Škoda Kodiaq Audience in Germany
Škoda Kodiaq has an estimated audience of 2,054,261 people in Germany. 15.2% are female, 84.8% are male, average age 44.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Škoda Octavia, Škoda Fabia, Škoda Superb, Kia Cee'd, Škoda Yeti.
The average Škoda Kodiaq fan in Germany is 44.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Škoda Octavia, Škoda Fabia, Škoda Superb, with strongest over-indexing on Škoda Octavia (39.77× the country average). Demographically, the Škoda Kodiaq audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Škoda Kodiaq fans
| Metric | Value |
|---|---|
| Female | 15.2% |
| Male | 84.8% |
| Average age | 44.5 |
| Estimated audience size | 2,054,261 |
Audience persona
The typical Škoda Kodiaq fan in Germany is more male, around 44.5 years old, with strong Need for Security tendencies and a notable affinity for Škoda Octavia.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 459,962 | 1.02× |
| Bayern | 377,389 | 1.14× |
| Baden-Württemberg | 305,425 | 1.09× |
| Niedersachsen | 221,766 | 1.11× |
| Hessen | 152,422 | 0.97× |
| Sachsen | 110,675 | 1.1× |
| Rheinland-Pfalz | 98,050 | 0.95× |
| Brandenburg | 76,074 | 1.19× |
| Schleswig-Holstein | 71,066 | 0.96× |
| Berlin | 66,269 | 0.72× |
| Sachsen-Anhalt | 60,821 | 1.14× |
| Thüringen | 59,792 | 1.14× |
| Mecklenburg-Vorpommern | 44,562 | 1.14× |
| Hamburg | 43,204 | 0.93× |
| Saarland | 19,285 | 0.76× |
| Bremen | 10,763 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Škoda Octavia | 39.77× | Cars & Mobility |
| Škoda Fabia | 38.02× | Cars & Mobility |
| Škoda Superb | 40.32× | Cars & Mobility |
| Kia Cee'd | 34.21× | Cars & Mobility |
| Škoda Yeti | 48.91× | Cars & Mobility |
| AutoScout24 | 6.12× | Cars & Mobility |
| Citroën Berlingo | 34.73× | Cars & Mobility |
| Renault Kadjar | 40.52× | Cars & Mobility |
| Hyundai i30 | 21.8× | Cars & Mobility |
| Rings (gymnastics) | 13.65× | Sports |
| Targobank | 7.28× | Business & Career |
| Ringo Starr | 21.38× | Music & Radio |
| Cupra | 10.24× | Cars & Mobility |
| Car Wash (film) | 54.54× | Movies & TV |
| EBay | 3.97× | Shopping |
| Dacia Jogger | 13.01× | Cars & Mobility |
| Mazdaspeed3 | 69.4× | Cars & Mobility |
| Nissan Qashqai | 13.84× | Cars & Mobility |
| Hyundai Santa Fe | 21.11× | Cars & Mobility |
| SEAT Ibiza | 17.76× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.98 |
| Family Orientation | CONSERVATISM | 1.82 |
| Sports Activity | POWER | 1.54 |
| Early Adopter Mentality | POWER | 1.41 |
| Patriotism | CONSERVATISM | 1.38 |
| DIY Mentality | THRILL | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 19.8% |
| Poland | 9.1% |
| India | 7.9% |
See Škoda Kodiaq audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Škoda Kodiaq have in Germany?
Škoda Kodiaq has an estimated audience of 2,054,261 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Škoda Kodiaq fans?
15.2% of Škoda Kodiaq fans are female, 84.8% are male, with an average age of 44.5 years.
Which brands do Škoda Kodiaq fans like most?
Škoda Kodiaq fans show strongest brand affinity for Škoda Octavia (39.77×), Škoda Fabia (38.02×), and Škoda Superb (40.32×) over the country average.
Where do Škoda Kodiaq fans live in Germany?
Škoda Kodiaq fans in Germany are most concentrated in Nordrhein-Westfalen (reach 459,962), Bayern (reach 377,389), and Baden-Württemberg (reach 305,425). These three regions account for the largest share of the active audience.
What other brands do Škoda Kodiaq fans also like?
Beyond Škoda Kodiaq itself, the audience over-indexes on Škoda Fabia (38.02×), Škoda Superb (40.32×), Kia Cee'd (34.21×), and Škoda Yeti (48.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Škoda Kodiaq. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.