Rascasse Audience Intelligence

Škoda Kodiaq Audience in Germany

A data profile of the people who buy, follow and care about Škoda Kodiaq in Germany — modelled from more than twelve digital signal sources. Škoda Kodiaq has an estimated audience of 1,987,291 people in Germany.

#26among Car type in Germany#4among Car Model in Germany#162in Cars & Mobility

The average Škoda Kodiaq fan in Germany is 44.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Škoda Superb, Škoda Yeti, Škoda Octavia, with strongest over-indexing on Škoda Superb (40.32× the country average).

Demographically, the Škoda Kodiaq audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Škoda Kodiaq fan in Germany is more male, around 44.5 years old, with strong Need for Security tendencies and a notable affinity for Škoda Superb.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Škoda Kodiaq profile in Germany.

Audience size
2M
in Germany
Gender
15.2%♀
84.8% male
Age
44.5
average years
Country rank
#3372
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Škoda Kodiaq fans

15.2% are female, 84.8% are male, average age 44.5.

Fig. 02

Gender split

15.2%
Female
84.8%
Male
Demographic split for Škoda Kodiaq audience in Germany
MetricValue
Female15.2%
Male84.8%
Average age44.5
Estimated audience size1,987,291
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Škoda Kodiaq audience in Germany
Age bracketShare%
16-196%
20-2914%
30-3924%
40-4931%
50+25%
Fig. 04

Worldwide distribution

19.0%

of the worldwide Škoda Kodiaq audience comes from Germany.

Worldwide audience distribution share by country for Škoda Kodiaq
CountryShare
Germany19.0%
Poland9.4%
United Kingdom8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Škoda Kodiaq audience in Germany is strongest.

Fig. 05

Top regions by affinity

Škoda Kodiaq fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~70K1.19×
02Sachsen-Anhalt~60K1.17×
03Mecklenburg-Vorpommern~40K1.17×
04Thüringen~60K1.16×
05Bayern~400K1.11×
06Niedersachsen~200K1.10×
07Sachsen~100K1.09×
08Baden-Württemberg~300K1.07×
09Nordrhein-Westfalen~400K1.00×
10Hessen~100K0.97×
11Schleswig-Holstein~70K0.97×
12Rheinland-Pfalz~100K0.95×
13Hamburg~40K0.93×
14Saarland~20K0.81×
15Berlin~60K0.69×
16Bremen~10K0.65×
Fig. 06

Affinity by region

Affinity by region — Škoda Kodiaq, Germany
0.65×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Škoda Kodiaq audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Škoda Kodiaq audience
#·InterestCategoryAffinity×
01Mazdaspeed3Cars & Mobility69.40×
02Car Wash (film)Movies & TV54.54×
03Škoda YetiCars & Mobility48.91×
04Renault KadjarCars & Mobility40.52×
05Škoda SuperbCars & Mobility40.32×
06Škoda OctaviaCars & Mobility39.77×
07Škoda FabiaCars & Mobility38.02×
08Kia Cee'dCars & Mobility34.21×
09Hyundai i30Cars & Mobility21.80×
10Ringo StarrMusic & Radio21.38×
11Hyundai Santa FeCars & Mobility21.11×
12SEAT IbizaCars & Mobility17.76×
13Nissan QashqaiCars & Mobility13.84×
14Rings (gymnastics)Sports13.65×
15Dacia JoggerCars & Mobility13.01×
16CupraCars & Mobility10.24×
17TargobankBusiness & Career7.28×
18WheelCars & Mobility6.41×
19AutoScout24Cars & Mobility6.12×
20EBayShopping3.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Škoda Kodiaq audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Škoda Kodiaq audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.16×
PatriotismCONSERVATISM1.67×
Social Media UsageJOY1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Škoda Kodiaq audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.42×
IndividualismJOY0.70×
Design AffinityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Škoda Kodiaq have in Germany?

Škoda Kodiaq has an estimated audience of 1,987,291 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Škoda Kodiaq fans?

15.2% of Škoda Kodiaq fans are female, 84.8% are male, with an average age of 44.5 years.

03

Which brands do Škoda Kodiaq fans like most?

Škoda Kodiaq fans show strongest brand affinity for Škoda Superb (40.32×), Škoda Yeti (48.91×), and Škoda Octavia (39.77×) over the country average.

04

Where do Škoda Kodiaq fans live in Germany?

Škoda Kodiaq fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Škoda Kodiaq fans also like?

Beyond Škoda Kodiaq itself, the audience over-indexes on Škoda Yeti (48.91×), Škoda Octavia (39.77×), Kia Cee'd (34.21×), and AutoScout24 (6.12×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Škoda Kodiaq. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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