Rascasse Audience Intelligence

Kia Cee'd Audience in Germany

A data profile of the people who buy, follow and care about Kia Cee'd in Germany — modelled from more than twelve digital signal sources. Kia Cee'd has an estimated audience of 554,697 people in Germany.

#152among Car Model in Germany#500in Cars & Mobility

The average Kia Cee'd fan in Germany is 43.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hyundai i30, Hyundai i20, Citroën C4, with strongest over-indexing on Hyundai i30 (27.09× the country average).

Demographically, the Kia Cee'd audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Healthy Lifestyle, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kia Cee'd fan in Germany is more male, around 43.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Hyundai i30.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kia Cee'd profile in Germany.

Audience size
555K
in Germany
Gender
20.7%♀
79.3% male
Age
43.2
average years
Country rank
#10812
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kia Cee'd fans

20.7% are female, 79.3% are male, average age 43.2.

Fig. 02

Gender split

20.7%
Female
79.3%
Male
Demographic split for Kia Cee'd audience in Germany
MetricValue
Female20.7%
Male79.3%
Average age43.2
Estimated audience size554,697
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Kia Cee'd audience in Germany
Age bracketShare%
16-1910%
20-2915%
30-3922%
40-4928%
50+25%
Fig. 04

Worldwide distribution

10.3%

of the worldwide Kia Cee'd audience comes from Germany.

Worldwide audience distribution share by country for Kia Cee'd
CountryShare
Poland13.7%
Germany10.3%
Spain8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kia Cee'd audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kia Cee'd fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.25×
02Sachsen~30K1.20×
03Rheinland-Pfalz~30K1.16×
04Sachsen-Anhalt~20K1.16×
05Thüringen~20K1.09×
06Brandenburg~20K1.08×
07Hessen~50K1.07×
08Bayern~100K1.04×
09Baden-Württemberg~80K1.00×
10Saarland~7K0.98×
11Niedersachsen~50K0.93×
12Mecklenburg-Vorpommern~10K0.93×
13Bremen~4K0.85×
14Hamburg~10K0.83×
15Berlin~20K0.79×
16Schleswig-Holstein~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Kia Cee'd, Germany
0.72×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kia Cee'd audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kia Cee'd audience
#·InterestCategoryAffinity×
01Hyundai i20Cars & Mobility28.20×
02Hyundai i30Cars & Mobility27.09×
03Citroën C4Cars & Mobility23.35×
04Kia RioCars & Mobility21.36×
05Hyundai i10Cars & Mobility18.74×
06Peugeot 308Cars & Mobility17.66×
07Nissan MicraCars & Mobility16.98×
08SEAT LeónCars & Mobility16.69×
09Hyundai Santa FeCars & Mobility15.48×
10Kia SorentoCars & Mobility15.47×
11Motor controllerTechnology & Electronics12.77×
12Peugeot 208Cars & Mobility12.03×
13Škoda KodiaqCars & Mobility11.06×
14Kia SportageCars & Mobility10.46×
15Ford FocusCars & Mobility10.24×
16Hyundai TucsonCars & Mobility9.98×
17CupraCars & Mobility9.54×
18Volkswagen T-RocCars & Mobility8.84×
19Petrol engineCars & Mobility5.69×
20AutoScout24Cars & Mobility3.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kia Cee'd audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kia Cee'd audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.50×
Need for SecurityCONSERVATISM1.47×
Risk AppetiteTHRILL1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kia Cee'd audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.79×
MindfulnessBALANCE0.81×
ExtroversionTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kia Cee'd have in Germany?

Kia Cee'd has an estimated audience of 554,697 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kia Cee'd fans?

20.7% of Kia Cee'd fans are female, 79.3% are male, with an average age of 43.2 years.

03

Which brands do Kia Cee'd fans like most?

Kia Cee'd fans show strongest brand affinity for Hyundai i30 (27.09×), Hyundai i20 (28.2×), and Citroën C4 (23.35×) over the country average.

04

Where do Kia Cee'd fans live in Germany?

Kia Cee'd fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Kia Cee'd fans also like?

Beyond Kia Cee'd itself, the audience over-indexes on Hyundai i20 (28.2×), Citroën C4 (23.35×), Cupra (9.54×), and Škoda Kodiaq (11.06×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Kia Cee'd audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kia Cee'd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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