Kia Cee'd Audience in Germany
Kia Cee'd has an estimated audience of 584,483 people in Germany. 20.7% are female, 79.3% are male, average age 43.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hyundai i30, Hyundai i20, Citroën C4, Cupra, Škoda Kodiaq.
The average Kia Cee'd fan in Germany is 43.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hyundai i30, Hyundai i20, Citroën C4, with strongest over-indexing on Hyundai i30 (27.09× the country average). Demographically, the Kia Cee'd audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model
Demographics of Kia Cee'd fans
| Metric | Value |
|---|---|
| Female | 20.7% |
| Male | 79.3% |
| Average age | 43.2 |
| Estimated audience size | 584,483 |
Audience persona
The typical Kia Cee'd fan in Germany is more male, around 43.2 years old, with strong Family Orientation tendencies and a notable affinity for Hyundai i30.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 163,498 | 1.28× |
| Bayern | 103,923 | 1.11× |
| Baden-Württemberg | 84,606 | 1.06× |
| Niedersachsen | 54,044 | 0.95× |
| Hessen | 48,846 | 1.1× |
| Sachsen | 35,532 | 1.24× |
| Rheinland-Pfalz | 34,091 | 1.16× |
| Berlin | 20,147 | 0.77× |
| Brandenburg | 18,176 | 1× |
| Sachsen-Anhalt | 16,612 | 1.1× |
| Thüringen | 16,154 | 1.08× |
| Schleswig-Holstein | 14,179 | 0.68× |
| Hamburg | 11,445 | 0.87× |
| Mecklenburg-Vorpommern | 9,368 | 0.84× |
| Saarland | 7,239 | 1.01× |
| Bremen | 3,783 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hyundai i30 | 27.09× | Cars & Mobility |
| Hyundai i20 | 28.2× | Cars & Mobility |
| Citroën C4 | 23.35× | Cars & Mobility |
| Cupra | 9.54× | Cars & Mobility |
| Škoda Kodiaq | 11.06× | Cars & Mobility |
| Petrol engine | 5.69× | Cars & Mobility |
| Hyundai i10 | 18.74× | Cars & Mobility |
| SEAT León | 16.69× | Cars & Mobility |
| AutoScout24 | 3.67× | Cars & Mobility |
| Peugeot 308 | 17.66× | Cars & Mobility |
| Kia Sorento | 15.47× | Cars & Mobility |
| Motor controller | 12.77× | Technology & Electronics |
| Citroën C3 | 13.94× | Cars & Mobility |
| Hyundai Tucson | 9.98× | Cars & Mobility |
| Hyundai Santa Fe | 15.48× | Cars & Mobility |
| Kia Rio | 21.36× | Cars & Mobility |
| Kia Sportage | 10.46× | Cars & Mobility |
| Peugeot 208 | 12.03× | Cars & Mobility |
| Volkswagen T-Roc | 8.84× | Cars & Mobility |
| Ford Focus | 10.24× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.56 |
| Need for Security | CONSERVATISM | 1.88 |
| Patriotism | CONSERVATISM | 1.2 |
| Price Sensitivity | PREMIUM | 1.12 |
| Convenience Orientation | PREMIUM | 1.08 |
| Pet Ownership | JOY | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Poland | 13.6% |
| Germany | 11.0% |
| Spain | 8.6% |
See Kia Cee'd audiences in other countries
More Cars & Mobility audiences in Germany
- Volkswagen Golf (2,530,029)
- Volkswagen Tiguan (2,448,581)
- Skoda Kodiaq (2,380,498)
- Škoda Kodiaq (2,054,261)
- Volkswagen T-Roc (1,799,230)
Frequently asked questions
How many fans does Kia Cee'd have in Germany?
Kia Cee'd has an estimated audience of 584,483 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kia Cee'd fans?
20.7% of Kia Cee'd fans are female, 79.3% are male, with an average age of 43.2 years.
Which brands do Kia Cee'd fans like most?
Kia Cee'd fans show strongest brand affinity for Hyundai i30 (27.09×), Hyundai i20 (28.2×), and Citroën C4 (23.35×) over the country average.
Where do Kia Cee'd fans live in Germany?
Kia Cee'd fans in Germany are most concentrated in Nordrhein-Westfalen (reach 163,498), Bayern (reach 103,923), and Baden-Württemberg (reach 84,606). These three regions account for the largest share of the active audience.
What other brands do Kia Cee'd fans also like?
Beyond Kia Cee'd itself, the audience over-indexes on Hyundai i20 (28.2×), Citroën C4 (23.35×), Cupra (9.54×), and Škoda Kodiaq (11.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kia Cee'd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.