Hyundai Tucson Audience in Germany
Hyundai Tucson has an estimated audience of 1,594,762 people in Germany. 33.1% are female, 66.9% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dacia Duster, Peugeot 3008, Ford Kuga, Peugeot 408, Hyundai Santa Fe.
The average Hyundai Tucson fan in Germany is 41.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dacia Duster, Peugeot 3008, Ford Kuga, with strongest over-indexing on Dacia Duster (24.56× the country average). Demographically, the Hyundai Tucson audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Hyundai Tucson fans
| Metric | Value |
|---|---|
| Female | 33.1% |
| Male | 66.9% |
| Average age | 41.8 |
| Estimated audience size | 1,594,762 |
Audience persona
The typical Hyundai Tucson fan in Germany is more male, around 41.8 years old, with strong Family Orientation tendencies and a notable affinity for Dacia Duster.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 391,276 | 1.12× |
| Bayern | 252,456 | 0.98× |
| Baden-Württemberg | 223,286 | 1.03× |
| Niedersachsen | 154,193 | 1× |
| Hessen | 142,714 | 1.17× |
| Sachsen | 73,986 | 0.95× |
| Rheinland-Pfalz | 60,196 | 0.75× |
| Berlin | 57,970 | 0.81× |
| Schleswig-Holstein | 56,099 | 0.98× |
| Brandenburg | 54,220 | 1.1× |
| Sachsen-Anhalt | 46,526 | 1.13× |
| Thüringen | 41,701 | 1.03× |
| Mecklenburg-Vorpommern | 33,782 | 1.11× |
| Hamburg | 31,629 | 0.88× |
| Saarland | 23,817 | 1.22× |
| Bremen | 10,287 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dacia Duster | 24.56× | Cars & Mobility |
| Peugeot 3008 | 32.36× | Cars & Mobility |
| Ford Kuga | 27.3× | Cars & Mobility |
| Peugeot 408 | 44.64× | Cars & Mobility |
| Hyundai Santa Fe | 35.42× | Cars & Mobility |
| Nissan X-Trail | 39.13× | Cars & Mobility |
| Nissan Qashqai | 21.6× | Cars & Mobility |
| Volkswagen Tiguan | 14.37× | Cars & Mobility |
| BMW X1 | 18.47× | Cars & Mobility |
| Jeep Compass | 27.85× | Cars & Mobility |
| Jeep Cherokee | 48.31× | Cars & Mobility |
| Škoda Superb | 20.83× | Cars & Mobility |
| Jeep Cherokee (XJ) | 43.92× | Cars & Mobility |
| Jeep Grand Cherokee | 21.74× | Cars & Mobility |
| Škoda Kodiaq | 11.92× | Cars & Mobility |
| Skoda Kamiq | 14.13× | Cars & Mobility |
| Family car | 7.88× | Cars & Mobility |
| Mercedes-Benz GLK-Class | 32.53× | Cars & Mobility |
| Jeep Renegade (BU) | 24.44× | Cars & Mobility |
| Kia Sportage | 13.33× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.9 |
| Need for Security | CONSERVATISM | 1.58 |
| Luxury Orientation | PREMIUM | 1.27 |
| Quality Awareness | PREMIUM | 1.25 |
| Patriotism | CONSERVATISM | 1.17 |
| DIY Mentality | THRILL | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.2% |
| Germany | 7.6% |
| Poland | 6.1% |
See Hyundai Tucson audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Hyundai Tucson have in Germany?
Hyundai Tucson has an estimated audience of 1,594,762 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hyundai Tucson fans?
33.1% of Hyundai Tucson fans are female, 66.9% are male, with an average age of 41.8 years.
Which brands do Hyundai Tucson fans like most?
Hyundai Tucson fans show strongest brand affinity for Dacia Duster (24.56×), Peugeot 3008 (32.36×), and Ford Kuga (27.3×) over the country average.
Where do Hyundai Tucson fans live in Germany?
Hyundai Tucson fans in Germany are most concentrated in Nordrhein-Westfalen (reach 391,276), Bayern (reach 252,456), and Baden-Württemberg (reach 223,286). These three regions account for the largest share of the active audience.
What other brands do Hyundai Tucson fans also like?
Beyond Hyundai Tucson itself, the audience over-indexes on Peugeot 3008 (32.36×), Ford Kuga (27.3×), Peugeot 408 (44.64×), and Hyundai Santa Fe (35.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hyundai Tucson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.