Rascasse Audience Intelligence

Hyundai Tucson Audience in Germany

A data profile of the people who buy, follow and care about Hyundai Tucson in Germany — modelled from more than twelve digital signal sources. Hyundai Tucson has an estimated audience of 1,681,316 people in Germany.

#32among Car type in Germany#10among Car Model in Germany#190in Cars & Mobility

The average Hyundai Tucson fan in Germany is 41.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dacia Duster, Peugeot 3008, Ford Kuga, with strongest over-indexing on Dacia Duster (24.56× the country average).

Demographically, the Hyundai Tucson audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hyundai Tucson fan in Germany is more male, around 41.8 years old, with strong Family Orientation tendencies and a notable affinity for Dacia Duster.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hyundai Tucson profile in Germany.

Audience size
1.7M
in Germany
Gender
33.1%♀
66.9% male
Age
41.8
average years
Country rank
#3992
Car Model in Germany
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hyundai Tucson fans

33.1% are female, 66.9% are male, average age 41.8.

Fig. 02

Gender split

33.1%
Female
66.9%
Male
Demographic split for Hyundai Tucson audience in Germany
MetricValue
Female33.1%
Male66.9%
Average age41.8
Estimated audience size1,681,316
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Hyundai Tucson audience in Germany
Age bracketShare%
16-1914%
20-2915%
30-3922%
40-4925%
50+23%
Fig. 04

Worldwide distribution

7.7%

of the worldwide Hyundai Tucson audience comes from Germany.

Worldwide audience distribution share by country for Hyundai Tucson
CountryShare
United States10.8%
Germany7.7%
Poland6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hyundai Tucson audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hyundai Tucson fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~20K1.22×
02Sachsen-Anhalt~50K1.17×
03Mecklenburg-Vorpommern~30K1.14×
04Hessen~100K1.11×
05Brandenburg~50K1.10×
06Nordrhein-Westfalen~400K1.06×
07Thüringen~40K1.05×
08Rheinland-Pfalz~80K1.02×
09Baden-Württemberg~200K1.00×
10Schleswig-Holstein~60K0.99×
11Niedersachsen~200K0.98×
12Bayern~200K0.96×
13Sachsen~70K0.92×
14Hamburg~30K0.84×
15Bremen~10K0.76×
16Berlin~50K0.75×
Fig. 06

Affinity by region

Affinity by region — Hyundai Tucson, Germany
0.75×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hyundai Tucson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hyundai Tucson audience
#·InterestCategoryAffinity×
01Jeep CherokeeCars & Mobility48.31×
02Peugeot 408Cars & Mobility44.64×
03Jeep Cherokee (XJ)Cars & Mobility43.92×
04Nissan X-TrailCars & Mobility39.13×
05Hyundai Santa FeCars & Mobility35.42×
06Mercedes-Benz GLK-ClassCars & Mobility32.53×
07Peugeot 3008Cars & Mobility32.36×
08Jeep CompassCars & Mobility27.85×
09Ford KugaCars & Mobility27.30×
10Dacia DusterCars & Mobility24.56×
11Jeep Renegade (BU)Cars & Mobility24.44×
12Jeep Grand CherokeeCars & Mobility21.74×
13Nissan QashqaiCars & Mobility21.60×
14Škoda SuperbCars & Mobility20.83×
15BMW X1Cars & Mobility18.47×
16Volkswagen TiguanCars & Mobility14.37×
17Skoda KamiqCars & Mobility14.13×
18Kia SportageCars & Mobility13.33×
19Škoda KodiaqCars & Mobility11.92×
20Family carCars & Mobility7.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hyundai Tucson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hyundai Tucson audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.37×
Need for SecurityCONSERVATISM2.03×
Quality AwarenessPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hyundai Tucson audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.61×
CreativityOPEN0.67×
MindfulnessBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hyundai Tucson have in Germany?

Hyundai Tucson has an estimated audience of 1,681,316 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hyundai Tucson fans?

33.1% of Hyundai Tucson fans are female, 66.9% are male, with an average age of 41.8 years.

03

Which brands do Hyundai Tucson fans like most?

Hyundai Tucson fans show strongest brand affinity for Dacia Duster (24.56×), Peugeot 3008 (32.36×), and Ford Kuga (27.3×) over the country average.

04

Where do Hyundai Tucson fans live in Germany?

Hyundai Tucson fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Hyundai Tucson fans also like?

Beyond Hyundai Tucson itself, the audience over-indexes on Peugeot 3008 (32.36×), Ford Kuga (27.3×), Peugeot 408 (44.64×), and Hyundai Santa Fe (35.42×) compared to the Germany average.

Appendix

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See Hyundai Tucson audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hyundai Tucson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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