Rascasse Audience Intelligence

Nissan X-Trail Audience in Germany

Name: Nissan X-Trail — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Nissan X-Trail in Germany — modelled from more than twelve digital signal sources. Nissan X-Trail has an estimated audience of 453,849 people in Germany.

#196among Car type in Germany #184among Car Model in Germany #578in Cars & Mobility

The average Nissan X-Trail fan in Germany is 43.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Peugeot 408, Peugeot 3008, Nissan Altima, with strongest over-indexing on Peugeot 408 (151.96× the country average).

Demographically, the Nissan X-Trail audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Nissan X-Trail fan in Germany is more male, around 43.0 years old, with strong Family Orientation tendencies and a notable affinity for Peugeot 408.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nissan X-Trail profile in Germany.

Audience size

454K

in Germany

Gender

26.8%♀

73.2% male

Age

43.0

average years

Country rank

#12670

Car Model in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Nissan X-Trail fans

26.8% are female, 73.2% are male, average age 43.0.

Fig. 02

Gender split

26.8%

Female

73.2%

Male

Demographic split for Nissan X-Trail audience in Germany
Metric	Value
Female	26.8%
Male	73.2%
Average age	43.0
Estimated audience size	453,849

Fig. 03

Age distribution

Age distribution of the Nissan X-Trail audience in Germany
Age bracket	Share	%
16-19		13%
20-29		14%
30-39		20%
40-49		26%
50+		27%

Fig. 04

Worldwide distribution

4.9%

of the worldwide Nissan X-Trail audience comes from Germany.

Worldwide audience distribution share by country for Nissan X-Trail
Country	Share
United Kingdom	5.1%
Germany	4.9%
Italy	4.8%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nissan X-Trail audience in Germany is strongest.

Fig. 05

Top regions by affinity

Nissan X-Trail fans by region: top regions in Germany
#	Region	Reach	×
01	Mecklenburg-Vorpommern	~10K	1.48×
02	Sachsen-Anhalt	~10K	1.22×
03	Brandenburg	~20K	1.19×
04	Baden-Württemberg	~60K	1.04×
05	Schleswig-Holstein	~20K	1.04×
06	Bayern	~70K	1.03×
07	Thüringen	~10K	1.00×
08	Hessen	~30K	0.99×
09	Niedersachsen	~40K	0.98×
10	Sachsen	~20K	0.98×
11	Nordrhein-Westfalen	~100K	0.97×
12	Rheinland-Pfalz	~20K	0.92×
13	Hamburg	~9K	0.90×
14	Saarland	~5K	0.84×
15	Berlin	~20K	0.81×
16	Bremen	~3K	0.74×

Affinity by region — Nissan X-Trail, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nissan X-Trail audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nissan X-Trail audience
#	Interest	Category	×
01	Nissan Altima	Cars & Mobility	227.66×
02	Peugeot 408	Cars & Mobility	151.96×
03	Jeep Cherokee	Cars & Mobility	93.17×
04	Jeep Cherokee (XJ)	Cars & Mobility	84.70×
05	Mercedes-Benz GLK-Class	Cars & Mobility	56.67×
06	Peugeot 3008	Cars & Mobility	55.38×
07	Jeep Compass	Cars & Mobility	45.66×
08	Jeep Renegade (BU)	Cars & Mobility	42.65×
09	Ford Kuga	Cars & Mobility	41.02×
10	Dacia Duster	Cars & Mobility	38.86×
11	Hyundai Tucson	Cars & Mobility	38.52×
12	Nissan Qashqai	Cars & Mobility	37.92×
13	Jeep Grand Cherokee	Cars & Mobility	35.94×
14	Škoda Superb	Cars & Mobility	33.48×
15	BMW X1	Cars & Mobility	30.00×
16	Skoda Kamiq	Cars & Mobility	21.14×
17	Esso	Cars & Mobility	20.00×
18	Volkswagen Tiguan	Cars & Mobility	17.78×
19	OUTDOOR ADVENTURE	Games	16.48×
20	Family car	Cars & Mobility	12.60×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nissan X-Trail audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Nissan X-Trail audience · What stands out
Trait	Cluster	Score
Family Orientation	CONSERVATISM	3.28×
Need for Security	CONSERVATISM	2.03×
Quality Awareness	PREMIUM	1.70×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Nissan X-Trail audience · Rather not
Trait	Cluster	Score
Community Orientation	OPEN	0.64×
Mindfulness	BALANCE	0.65×
Creativity	OPEN	0.70×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Nissan X-Trail have in Germany?

Nissan X-Trail has an estimated audience of 453,849 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Nissan X-Trail fans?

26.8% of Nissan X-Trail fans are female, 73.2% are male, with an average age of 43.0 years.

Which brands do Nissan X-Trail fans like most?

Nissan X-Trail fans show strongest brand affinity for Peugeot 408 (151.96×), Peugeot 3008 (55.38×), and Nissan Altima (227.66×) over the country average.

Where do Nissan X-Trail fans live in Germany?

Nissan X-Trail fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

What other brands do Nissan X-Trail fans also like?

Beyond Nissan X-Trail itself, the audience over-indexes on Peugeot 3008 (55.38×), Nissan Altima (227.66×), Dacia Duster (38.86×), and Hyundai Tucson (38.52×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Nissan X-Trail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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