Nissan X-Trail Audience in Germany
Nissan X-Trail has an estimated audience of 451,546 people in Germany. 26.8% are female, 73.2% are male, average age 43.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Peugeot 408, Nissan Altima, Peugeot 3008, Dacia Duster, Hyundai Tucson.
The average Nissan X-Trail fan in Germany is 43.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Peugeot 408, Nissan Altima, Peugeot 3008, with strongest over-indexing on Peugeot 408 (151.96× the country average). Demographically, the Nissan X-Trail audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Nissan X-Trail fans
| Metric | Value |
|---|---|
| Female | 26.8% |
| Male | 73.2% |
| Average age | 43.0 |
| Estimated audience size | 451,546 |
Audience persona
The typical Nissan X-Trail fan in Germany is more male, around 43.0 years old, with strong Quality Awareness tendencies and a notable affinity for Peugeot 408.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 101,031 | 1.02× |
| Bayern | 74,268 | 1.02× |
| Baden-Württemberg | 65,874 | 1.07× |
| Niedersachsen | 44,462 | 1.01× |
| Hessen | 33,603 | 0.98× |
| Sachsen | 22,107 | 1× |
| Rheinland-Pfalz | 21,776 | 0.96× |
| Brandenburg | 16,877 | 1.2× |
| Schleswig-Holstein | 16,578 | 1.02× |
| Berlin | 16,564 | 0.82× |
| Sachsen-Anhalt | 13,699 | 1.17× |
| Mecklenburg-Vorpommern | 12,604 | 1.46× |
| Thüringen | 11,067 | 0.96× |
| Hamburg | 9,818 | 0.96× |
| Saarland | 4,201 | 0.76× |
| Bremen | 2,206 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peugeot 408 | 151.96× | Cars & Mobility |
| Nissan Altima | 227.66× | Cars & Mobility |
| Peugeot 3008 | 55.38× | Cars & Mobility |
| Dacia Duster | 38.86× | Cars & Mobility |
| Hyundai Tucson | 38.52× | Cars & Mobility |
| Nissan Qashqai | 37.92× | Cars & Mobility |
| Ford Kuga | 41.02× | Cars & Mobility |
| Esso | 20× | Cars & Mobility |
| Jeep Cherokee | 93.17× | Cars & Mobility |
| BMW X1 | 30× | Cars & Mobility |
| Jeep Compass | 45.66× | Cars & Mobility |
| Jeep Cherokee (XJ) | 84.7× | Cars & Mobility |
| Škoda Superb | 33.48× | Cars & Mobility |
| Mercedes-Benz GLK-Class | 56.67× | Cars & Mobility |
| Jeep Grand Cherokee | 35.94× | Cars & Mobility |
| Jeep Renegade (BU) | 42.65× | Cars & Mobility |
| OUTDOOR ADVENTURE | 16.48× | Games |
| Volkswagen Tiguan | 17.78× | Cars & Mobility |
| Family car | 12.6× | Cars & Mobility |
| Skoda Kamiq | 21.14× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.43 |
| Family Orientation | CONSERVATISM | 1.41 |
| Luxury Orientation | PREMIUM | 1.32 |
| DIY Mentality | THRILL | 1.28 |
| Patriotism | CONSERVATISM | 1.27 |
| Early Adopter Mentality | POWER | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 5.3% |
| Germany | 4.9% |
| Italy | 4.9% |
See Nissan X-Trail audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Nissan X-Trail have in Germany?
Nissan X-Trail has an estimated audience of 451,546 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nissan X-Trail fans?
26.8% of Nissan X-Trail fans are female, 73.2% are male, with an average age of 43.0 years.
Which brands do Nissan X-Trail fans like most?
Nissan X-Trail fans show strongest brand affinity for Peugeot 408 (151.96×), Nissan Altima (227.66×), and Peugeot 3008 (55.38×) over the country average.
Where do Nissan X-Trail fans live in Germany?
Nissan X-Trail fans in Germany are most concentrated in Nordrhein-Westfalen (reach 101,031), Bayern (reach 74,268), and Baden-Württemberg (reach 65,874). These three regions account for the largest share of the active audience.
What other brands do Nissan X-Trail fans also like?
Beyond Nissan X-Trail itself, the audience over-indexes on Nissan Altima (227.66×), Peugeot 3008 (55.38×), Dacia Duster (38.86×), and Hyundai Tucson (38.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nissan X-Trail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.