Volkswagen Tiguan Audience in Germany
Volkswagen Tiguan has an estimated audience of 2,448,581 people in Germany. 24.9% are female, 75.1% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Skoda Kodiaq, Peugeot 408, Hyundai Tucson, Volkswagen Touran, Dacia Duster.
The average Volkswagen Tiguan fan in Germany is 42.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Skoda Kodiaq, Peugeot 408, Hyundai Tucson, with strongest over-indexing on Skoda Kodiaq (12.94× the country average). Demographically, the Volkswagen Tiguan audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Volkswagen Tiguan fans
| Metric | Value |
|---|---|
| Female | 24.9% |
| Male | 75.1% |
| Average age | 42.1 |
| Estimated audience size | 2,448,581 |
Audience persona
The typical Volkswagen Tiguan fan in Germany is more male, around 42.1 years old, with strong Need for Security tendencies and a notable affinity for Skoda Kodiaq.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 624,464 | 1.17× |
| Bayern | 432,858 | 1.1× |
| Baden-Württemberg | 365,292 | 1.09× |
| Niedersachsen | 241,158 | 1.01× |
| Hessen | 205,306 | 1.1× |
| Rheinland-Pfalz | 121,406 | 0.99× |
| Sachsen | 113,186 | 0.94× |
| Berlin | 97,201 | 0.89× |
| Schleswig-Holstein | 83,505 | 0.95× |
| Brandenburg | 78,788 | 1.04× |
| Sachsen-Anhalt | 62,346 | 0.98× |
| Thüringen | 62,178 | 1× |
| Hamburg | 57,459 | 1.04× |
| Mecklenburg-Vorpommern | 49,986 | 1.07× |
| Saarland | 24,803 | 0.82× |
| Bremen | 16,920 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Skoda Kodiaq | 12.94× | Cars & Mobility |
| Peugeot 408 | 28.68× | Cars & Mobility |
| Hyundai Tucson | 14.89× | Cars & Mobility |
| Volkswagen Touran | 16.93× | Cars & Mobility |
| Dacia Duster | 13.49× | Cars & Mobility |
| Škoda Kodiaq | 12.18× | Cars & Mobility |
| Ford Kuga | 14.97× | Cars & Mobility |
| Nissan Qashqai | 12.96× | Cars & Mobility |
| Peugeot 3008 | 15.82× | Cars & Mobility |
| BMW X1 | 12.5× | Cars & Mobility |
| Volkswagen Passat | 12.99× | Cars & Mobility |
| Used car | 4.6× | Cars & Mobility |
| AutoScout24 | 3.58× | Cars & Mobility |
| Škoda Superb | 15.38× | Cars & Mobility |
| Audi Q2 | 15.6× | Cars & Mobility |
| Volkswagen Caddy | 13.04× | Cars & Mobility |
| Opel Mokka | 11.36× | Cars & Mobility |
| Volkswagen T-Roc | 9.49× | Cars & Mobility |
| Volkswagen Touareg | 12.12× | Cars & Mobility |
| Nissan X-Trail | 18.72× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.54 |
| Family Orientation | CONSERVATISM | 1.31 |
| Luxury Orientation | PREMIUM | 1.24 |
| Quality Awareness | PREMIUM | 1.23 |
| DIY Mentality | THRILL | 1.19 |
| Patriotism | CONSERVATISM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.9% |
| Germany | 8.7% |
| Brazil | 6.4% |
See Volkswagen Tiguan audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Volkswagen Tiguan have in Germany?
Volkswagen Tiguan has an estimated audience of 2,448,581 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Volkswagen Tiguan fans?
24.9% of Volkswagen Tiguan fans are female, 75.1% are male, with an average age of 42.1 years.
Which brands do Volkswagen Tiguan fans like most?
Volkswagen Tiguan fans show strongest brand affinity for Skoda Kodiaq (12.94×), Peugeot 408 (28.68×), and Hyundai Tucson (14.89×) over the country average.
Where do Volkswagen Tiguan fans live in Germany?
Volkswagen Tiguan fans in Germany are most concentrated in Nordrhein-Westfalen (reach 624,464), Bayern (reach 432,858), and Baden-Württemberg (reach 365,292). These three regions account for the largest share of the active audience.
What other brands do Volkswagen Tiguan fans also like?
Beyond Volkswagen Tiguan itself, the audience over-indexes on Peugeot 408 (28.68×), Hyundai Tucson (14.89×), Volkswagen Touran (16.93×), and Dacia Duster (13.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Volkswagen Tiguan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.