Rascasse Audience Intelligence

Volkswagen Tiguan Audience in Germany

A data profile of the people who buy, follow and care about Volkswagen Tiguan in Germany — modelled from more than twelve digital signal sources. Volkswagen Tiguan has an estimated audience of 2,458,775 people in Germany.

#24among Car type in Germany#3among Car Model in Germany#136in Cars & Mobility

The average Volkswagen Tiguan fan in Germany is 42.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Skoda Kodiaq, Hyundai Tucson, Peugeot 408, with strongest over-indexing on Skoda Kodiaq (12.94× the country average).

Demographically, the Volkswagen Tiguan audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Volkswagen Tiguan fan in Germany is more male, around 42.1 years old, with strong Need for Security tendencies and a notable affinity for Skoda Kodiaq.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Volkswagen Tiguan profile in Germany.

Audience size
2.5M
in Germany
Gender
24.9%♀
75.1% male
Age
42.1
average years
Country rank
#2684
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Volkswagen Tiguan fans

24.9% are female, 75.1% are male, average age 42.1.

Fig. 02

Gender split

24.9%
Female
75.1%
Male
Demographic split for Volkswagen Tiguan audience in Germany
MetricValue
Female24.9%
Male75.1%
Average age42.1
Estimated audience size2,458,775
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Volkswagen Tiguan audience in Germany
Age bracketShare%
16-1915%
20-2914%
30-3920%
40-4925%
50+25%
Fig. 04

Worldwide distribution

8.5%

of the worldwide Volkswagen Tiguan audience comes from Germany.

Worldwide audience distribution share by country for Volkswagen Tiguan
CountryShare
United States20.6%
Germany8.5%
Brazil6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Volkswagen Tiguan audience in Germany is strongest.

Fig. 05

Top regions by affinity

Volkswagen Tiguan fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~600K1.12×
02Mecklenburg-Vorpommern~50K1.11×
03Hessen~200K1.07×
04Bayern~400K1.06×
05Brandenburg~80K1.06×
06Baden-Württemberg~400K1.05×
07Sachsen-Anhalt~70K1.03×
08Niedersachsen~200K1.02×
09Thüringen~60K1.02×
10Hamburg~60K1.01×
11Rheinland-Pfalz~100K0.98×
12Schleswig-Holstein~80K0.96×
13Sachsen~100K0.94×
14Saarland~30K0.88×
15Berlin~90K0.85×
16Bremen~20K0.83×
Fig. 06

Affinity by region

Affinity by region — Volkswagen Tiguan, Germany
0.83×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Volkswagen Tiguan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Volkswagen Tiguan audience
#·InterestCategoryAffinity×
01Peugeot 408Cars & Mobility28.68×
02Nissan X-TrailCars & Mobility18.72×
03Volkswagen TouranCars & Mobility16.93×
04Peugeot 3008Cars & Mobility15.82×
05Audi Q2Cars & Mobility15.60×
06Škoda SuperbCars & Mobility15.38×
07Ford KugaCars & Mobility14.97×
08Hyundai TucsonCars & Mobility14.89×
09Dacia DusterCars & Mobility13.49×
10Volkswagen CaddyCars & Mobility13.04×
11Volkswagen PassatCars & Mobility12.99×
12Nissan QashqaiCars & Mobility12.96×
13Skoda KodiaqCars & Mobility12.94×
14BMW X1Cars & Mobility12.50×
15Škoda KodiaqCars & Mobility12.18×
16Volkswagen TouaregCars & Mobility12.12×
17Opel MokkaCars & Mobility11.36×
18Volkswagen T-RocCars & Mobility9.49×
19Used carCars & Mobility4.60×
20AutoScout24Cars & Mobility3.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Volkswagen Tiguan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Volkswagen Tiguan audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.33×
Family OrientationCONSERVATISM1.84×
DIY MentalityTHRILL1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Volkswagen Tiguan audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.52×
ExtroversionTHRILL0.59×
CreativityOPEN0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Volkswagen Tiguan have in Germany?

Volkswagen Tiguan has an estimated audience of 2,458,775 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Volkswagen Tiguan fans?

24.9% of Volkswagen Tiguan fans are female, 75.1% are male, with an average age of 42.1 years.

03

Which brands do Volkswagen Tiguan fans like most?

Volkswagen Tiguan fans show strongest brand affinity for Skoda Kodiaq (12.94×), Hyundai Tucson (14.89×), and Peugeot 408 (28.68×) over the country average.

04

Where do Volkswagen Tiguan fans live in Germany?

Volkswagen Tiguan fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Volkswagen Tiguan fans also like?

Beyond Volkswagen Tiguan itself, the audience over-indexes on Hyundai Tucson (14.89×), Peugeot 408 (28.68×), Volkswagen Touran (16.93×), and Dacia Duster (13.49×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Volkswagen Tiguan audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Volkswagen Tiguan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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