Volkswagen Tiguan Audience in United States

Volkswagen Tiguan logo

Volkswagen Tiguan has an estimated audience of 5,901,830 people in United States. 30.5% are female, 69.5% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: Compact sport utility vehicle, SUVs, Volkswagen, Online shopping, CarMax.

The average Volkswagen Tiguan fan in United States is 42.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Compact sport utility vehicle, SUVs, Volkswagen, with strongest over-indexing on Compact sport utility vehicle (20.66× the country average). Demographically, the Volkswagen Tiguan audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Volkswagen Tiguan fans

Demographic split for Volkswagen Tiguan audience in United States
MetricValue
Female30.5%
Male69.5%
Average age42.2
Estimated audience size5,901,830

Audience persona

The typical Volkswagen Tiguan fan in United States is more male, around 42.2 years old, with strong Family Orientation tendencies and a notable affinity for Compact sport utility vehicle.

Top regions in United States

Top regions ranked by reach for Volkswagen Tiguan in United States
RegionReachAffinity
California579,9490.89×
Texas538,9171.06×
Florida495,5471.24×
New York413,7491.25×
Illinois266,5291.36×
Pennsylvania251,9911.27×
New Jersey200,7201.34×
Ohio199,0671.09×
Georgia189,7601.04×
North Carolina184,1731.04×
Virginia156,6351.09×
Massachusetts155,4231.34×
Michigan135,4150.88×
Tennessee115,6030.98×
Maryland109,2011.08×
Missouri107,8071.13×
Arizona107,7940.89×
Indiana103,8960.96×
Washington102,9020.87×
Wisconsin100,1991.13×
Colorado91,3030.98×
South Carolina91,1371.03×
Minnesota86,5891.02×
Connecticut85,9071.45×
Alabama80,5270.98×
Louisiana79,6481.05×
Kentucky63,9720.86×
Oklahoma62,3790.95×
Utah54,3641.03×
Oregon48,7840.72×
Arkansas45,6030.94×
Nevada45,2040.79×
Iowa42,2600.87×
Kansas42,2120.91×
Mississippi38,5160.79×
New Hampshire31,2201.34×
West Virginia26,8110.98×
Nebraska25,6550.87×
Maine24,8871.18×
Idaho24,3500.82×
Rhode Island21,1341.12×
New Mexico20,9640.71×
Hawaii17,9830.71×
Washington, District of Columbia16,7860.95×
Delaware15,6700.96×
Vermont13,3301.29×
North Dakota12,0180.99×
Montana11,4690.7×
South Dakota10,1790.75×
Alaska8,5960.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Volkswagen Tiguan audience
BrandAffinityCategory
Compact sport utility vehicle20.66×Cars & Mobility
SUVs3.1×Cars & Mobility
Volkswagen6.11×Cars & Mobility
Online shopping1.71×Shopping
CarMax3.59×Cars & Mobility
Business1.51×Business & Career
Crossover (automobile)4.71×Cars & Mobility
Automobiles1.58×Cars & Mobility
Used car2.52×Cars & Mobility
Volkswagen Touareg31.04×Cars & Mobility
Auto maintenance4.2×Cars & Mobility
Max Verstappen6.25×Sports
Kelley Blue Book3.51×Movies & TV
Certified Pre-Owned4.4×Cars & Mobility
Google News2.71×News
Plug-in hybrid5.22×Cars & Mobility
Volkswagen Passat13.21×Cars & Mobility
Hybrids3.03×Cars & Mobility
Hatchback3.57×Cars & Mobility
Autotrader2.88×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Volkswagen Tiguan audience
TraitClusterScore
Family OrientationCONSERVATISM1.6
Need for SecurityCONSERVATISM1.46
Risk AppetiteTHRILL1.45
Quality AwarenessPREMIUM1.45
Luxury OrientationPREMIUM1.41
Design AffinityPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for Volkswagen Tiguan
CountryShare
United States20.9%
Germany8.7%
Brazil6.4%

See Volkswagen Tiguan audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Volkswagen Tiguan have in United States?

Volkswagen Tiguan has an estimated audience of 5,901,830 people in United States, concentrated in California and Texas.

What is the gender split and age of Volkswagen Tiguan fans?

30.5% of Volkswagen Tiguan fans are female, 69.5% are male, with an average age of 42.2 years.

Which brands do Volkswagen Tiguan fans like most?

Volkswagen Tiguan fans show strongest brand affinity for Compact sport utility vehicle (20.66×), SUVs (3.1×), and Volkswagen (6.11×) over the country average.

Where do Volkswagen Tiguan fans live in United States?

Volkswagen Tiguan fans in United States are most concentrated in California (reach 579,949), Texas (reach 538,917), and Florida (reach 495,547). These three regions account for the largest share of the active audience.

What other brands do Volkswagen Tiguan fans also like?

Beyond Volkswagen Tiguan itself, the audience over-indexes on SUVs (3.1×), Volkswagen (6.11×), Online shopping (1.71×), and CarMax (3.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Volkswagen Tiguan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.