Rascasse Audience Intelligence

Certified Pre-Owned Audience in United States

A data profile of the people who buy, follow and care about Certified Pre-Owned in United States — modelled from more than twelve digital signal sources. Certified Pre-Owned has an estimated audience of 11,197,284 people in United States.

#2088among Topic in United States#124in Cars & Mobility

The average Certified Pre-Owned fan in United States is 43.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Illinois, Texas.

Top brand affinities include CarGurus, SUVs, AutoZone, with strongest over-indexing on CarGurus (5.69× the country average).

Demographically, the Certified Pre-Owned audience skews more male with an average age of 43.5, and over-indexes on personality traits such as DIY Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Certified Pre-Owned fan in United States is more male, around 43.5 years old, with strong DIY Mentality tendencies and a notable affinity for CarGurus.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Certified Pre-Owned profile in United States.

Audience size
11.2M
in United States
Gender
33.8%♀
66.2% male
Age
43.5
average years
Country rank
#3204
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Certified Pre-Owned fans

33.8% are female, 66.2% are male, average age 43.5.

Fig. 02

Gender split

33.8%
Female
66.2%
Male
Demographic split for Certified Pre-Owned audience in United States
MetricValue
Female33.8%
Male66.2%
Average age43.5
Estimated audience size11,197,284
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Certified Pre-Owned audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3920%
40-4924%
50+29%
Fig. 04

Worldwide distribution

51.3%

of the worldwide Certified Pre-Owned audience comes from United States.

Worldwide audience distribution share by country for Certified Pre-Owned
CountryShare
United States51.3%
United Kingdom7.6%
Germany7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Certified Pre-Owned audience in United States is strongest.

Fig. 05

Top regions by affinity

Certified Pre-Owned fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~1M2.93×
02Ohio~700K2.01×
03Michigan~400K1.37×
04Connecticut~100K1.28×
05California~1.5M1.27×
06Missouri~200K1.23×
07Indiana~200K1.22×
08New Jersey~300K1.13×
09Washington, District of Columbia~40K1.13×
10Hawaii~50K1.12×
11Virginia~300K1.10×
12New York~700K1.08×
13Massachusetts~200K1.08×
14North Carolina~400K1.07×
15Iowa~100K1.07×
16Washington~200K1.05×
17Vermont~20K1.05×
18Maine~40K1.00×
19South Carolina~200K0.99×
20New Hampshire~40K0.99×
21Texas~900K0.97×
22Idaho~50K0.95×
23Pennsylvania~400K0.94×
24Florida~700K0.93×
25Tennessee~200K0.93×
26Maryland~200K0.93×
27Georgia~300K0.92×
28Colorado~200K0.92×
29Oregon~100K0.92×
30Alaska~20K0.92×
31Louisiana~100K0.91×
32Rhode Island~30K0.91×
33Delaware~30K0.91×
34West Virginia~50K0.90×
35Minnesota~100K0.89×
36Arizona~200K0.88×
37Kansas~80K0.87×
38Utah~90K0.86×
39Montana~30K0.86×
40North Dakota~20K0.86×
41Oklahoma~100K0.85×
42Nevada~90K0.85×
43Nebraska~50K0.85×
44South Dakota~20K0.85×
45Arkansas~80K0.84×
46New Mexico~50K0.84×
47Wisconsin~100K0.83×
48Kentucky~100K0.82×
49Mississippi~70K0.81×
50Alabama~100K0.80×
Fig. 06

Affinity by region

Affinity by region — Certified Pre-Owned, United States
0.80×1.00×2.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Certified Pre-Owned audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Certified Pre-Owned audience
#·InterestCategoryAffinity×
01CarGurusCars & Mobility5.69×
02Carfax (company)Cars & Mobility4.48×
03Kurt RussellMovies & TV4.45×
04Kelley Blue BookMovies & TV3.50×
05CarvanaCars & Mobility3.23×
06CarMaxCars & Mobility3.03×
07General MotorsCars & Mobility2.53×
08ToyotaCars & Mobility2.37×
09WheelCars & Mobility2.25×
10SUVsCars & Mobility2.21×
11AutoZoneCars & Mobility2.19×
12Used carCars & Mobility2.06×
13SatireLiterature2.04×
14RoadTravel & Leisure1.89×
15Sam's ClubShopping1.73×
16InsuranceBusiness & Career1.64×
17PriceShopping1.59×
18ManufacturingBusiness & Career1.55×
19FinanceBusiness & Career1.54×
20AutomobilesCars & Mobility1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Certified Pre-Owned audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Certified Pre-Owned audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.52×
Need for SecurityCONSERVATISM1.49×
PatriotismCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Certified Pre-Owned audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.89×
Quality AwarenessPREMIUM0.91×
SustainabilityBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Certified Pre-Owned have in United States?

Certified Pre-Owned has an estimated audience of 11,197,284 people in United States, concentrated in California and Illinois.

02

What is the gender split and age of Certified Pre-Owned fans?

33.8% of Certified Pre-Owned fans are female, 66.2% are male, with an average age of 43.5 years.

03

Which brands do Certified Pre-Owned fans like most?

Certified Pre-Owned fans show strongest brand affinity for CarGurus (5.69×), SUVs (2.21×), and AutoZone (2.19×) over the country average.

04

Where do Certified Pre-Owned fans live in United States?

Certified Pre-Owned fans in United States are most concentrated in California (reach ~1.5M), Illinois (reach ~1M), and Texas (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Certified Pre-Owned fans also like?

Beyond Certified Pre-Owned itself, the audience over-indexes on SUVs (2.21×), AutoZone (2.19×), Carfax (company) (4.48×), and CarMax (3.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Certified Pre-Owned audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Certified Pre-Owned. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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