Certified Pre-Owned Audience in United States

Certified Pre-Owned logo

Certified Pre-Owned has an estimated audience of 11,197,284 people in United States. 33.8% are female, 66.2% are male, average age 43.5. Top regions: California, Illinois, Texas. Top brand affinities: CarGurus, SUVs, AutoZone, Carfax (company), CarMax.

The average Certified Pre-Owned fan in United States is 43.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Illinois, Texas. Top brand affinities include CarGurus, SUVs, AutoZone, with strongest over-indexing on CarGurus (5.69× the country average). Demographically, the Certified Pre-Owned audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Certified Pre-Owned fans

Demographic split for Certified Pre-Owned audience in United States
MetricValue
Female33.8%
Male66.2%
Average age43.5
Estimated audience size11,197,284

Audience persona

The typical Certified Pre-Owned fan in United States is more male, around 43.5 years old, with strong Luxury Orientation tendencies and a notable affinity for CarGurus.

Top regions in United States

Top regions ranked by reach for Certified Pre-Owned in United States
RegionReachAffinity
California1,601,7961.3×
Illinois1,093,0852.93×
Texas1,017,6771.06×
New York727,7791.16×
Florida726,1510.96×
Ohio663,9161.92×
Michigan427,9351.46×
Pennsylvania380,9131.01×
North Carolina374,0751.11×
New Jersey330,6391.16×
Georgia328,2290.95×
Virginia306,9871.13×
Indiana250,6621.23×
Washington241,2831.07×
Massachusetts240,8991.09×
Missouri239,5111.33×
Tennessee213,8010.95×
Arizona194,2560.85×
Maryland179,3680.93×
South Carolina172,8341.03×
Colorado163,0520.92×
Connecticut144,8121.29×
Minnesota138,8120.87×
Wisconsin135,9740.81×
Louisiana128,6640.89×
Alabama115,5690.74×
Oregon115,5180.9×
Oklahoma108,6860.87×
Kentucky108,1200.77×
Nevada92,4480.85×
Iowa91,5380.99×
Utah79,7660.8×
Kansas77,8600.88×
Arkansas68,7840.75×
Idaho63,6651.13×
Mississippi60,8590.66×
Hawaii56,6321.18×
Washington, District of Columbia43,7971.3×
Nebraska43,6900.78×
West Virginia41,0310.79×
New Mexico40,7730.73×
New Hampshire39,7870.9×
Maine36,8430.92×
Rhode Island27,9820.79×
Delaware24,6610.8×
Vermont19,6581×
Montana18,9400.61×
Alaska15,8770.66×
South Dakota15,3390.59×
North Dakota13,0680.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Certified Pre-Owned audience
BrandAffinityCategory
CarGurus5.69×Cars & Mobility
SUVs2.21×Cars & Mobility
AutoZone2.19×Cars & Mobility
Carfax (company)4.48×Cars & Mobility
CarMax3.03×Cars & Mobility
Carvana3.23×Cars & Mobility
Automobiles1.51×Cars & Mobility
Kelley Blue Book3.5×Movies & TV
Wheel2.25×Cars & Mobility
Finance1.54×Business & Career
Toyota2.37×Cars & Mobility
Kurt Russell4.45×Movies & TV
Insurance1.64×Business & Career
Used car2.06×Cars & Mobility
Craigslist1.74×Shopping
LinkedIn1.52×Internet & Social Media
General Motors2.53×Cars & Mobility
Manufacturing1.55×Business & Career
Price1.59×Shopping
Road1.89×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Certified Pre-Owned audience
TraitClusterScore
Luxury OrientationPREMIUM1.59
Family OrientationCONSERVATISM1.48
Quality AwarenessPREMIUM1.48
Need for SecurityCONSERVATISM1.41
Price SensitivityPREMIUM1.23
Career OrientationPOWER1.21

Worldwide distribution

Worldwide audience distribution share by country for Certified Pre-Owned
CountryShare
United States51.3%
United Kingdom7.6%
Germany7.2%

See Certified Pre-Owned audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Certified Pre-Owned have in United States?

Certified Pre-Owned has an estimated audience of 11,197,284 people in United States, concentrated in California and Illinois.

What is the gender split and age of Certified Pre-Owned fans?

33.8% of Certified Pre-Owned fans are female, 66.2% are male, with an average age of 43.5 years.

Which brands do Certified Pre-Owned fans like most?

Certified Pre-Owned fans show strongest brand affinity for CarGurus (5.69×), SUVs (2.21×), and AutoZone (2.19×) over the country average.

Where do Certified Pre-Owned fans live in United States?

Certified Pre-Owned fans in United States are most concentrated in California (reach 1,601,796), Illinois (reach 1,093,085), and Texas (reach 1,017,677). These three regions account for the largest share of the active audience.

What other brands do Certified Pre-Owned fans also like?

Beyond Certified Pre-Owned itself, the audience over-indexes on SUVs (2.21×), AutoZone (2.19×), Carfax (company) (4.48×), and CarMax (3.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Certified Pre-Owned. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.