Kurt Russell Audience in United States

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Kurt Russell has an estimated audience of 9,580,884 people in United States. 34.3% are female, 65.7% are male, average age 43.4. Top regions: California, Texas, Florida. Top brand affinities: CarGurus, CarMax, Kelley Blue Book, Carfax (company), Carvana.

The average Kurt Russell fan in United States is 43.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include CarGurus, CarMax, Kelley Blue Book, with strongest over-indexing on CarGurus (6.61× the country average). Demographically, the Kurt Russell audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Kurt Russell fans

Demographic split for Kurt Russell audience in United States
MetricValue
Female34.3%
Male65.7%
Average age43.4
Estimated audience size9,580,884

Audience persona

The typical Kurt Russell fan in United States is more male, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for CarGurus.

Top regions in United States

Top regions ranked by reach for Kurt Russell in United States
RegionReachAffinity
California1,048,3170.99×
Texas785,1380.95×
Florida578,9440.89×
New York402,6460.75×
Ohio319,1611.08×
Pennsylvania308,9180.96×
Illinois289,7460.91×
North Carolina275,9650.96×
Michigan261,2181.04×
Georgia252,2650.85×
Arizona243,5631.25×
Tennessee219,8941.14×
Washington201,5871.05×
Missouri192,2001.24×
Indiana191,9031.1×
Virginia188,3050.81×
New Jersey186,4940.77×
Colorado167,9081.11×
Massachusetts162,2560.86×
Alabama150,0841.12×
Wisconsin143,8141×
Oklahoma142,6161.34×
Kentucky142,1931.18×
South Carolina140,7810.98×
Oregon129,0271.17×
Minnesota128,4920.94×
Maryland118,5280.72×
Louisiana111,5650.9×
Utah100,2651.17×
Nevada94,0841.02×
Arkansas89,5211.13×
Kansas86,5051.15×
Iowa84,9231.08×
Connecticut76,1640.79×
Mississippi73,9110.94×
Idaho66,1741.38×
New Mexico53,5301.11×
Nebraska49,2311.02×
West Virginia47,8911.07×
New Hampshire36,6840.97×
Maine36,5301.06×
Montana33,7931.27×
Hawaii30,6680.74×
Rhode Island22,4390.74×
Alaska22,1261.08×
South Dakota20,9270.94×
Delaware19,7920.75×
North Dakota19,6931×
Wyoming17,0181.2×
Washington, District of Columbia13,9620.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kurt Russell audience
BrandAffinityCategory
CarGurus6.61×Cars & Mobility
CarMax4.23×Cars & Mobility
Kelley Blue Book4.56×Movies & TV
Carfax (company)5.14×Cars & Mobility
Carvana3.83×Cars & Mobility
AutoZone2.29×Cars & Mobility
Certified Pre-Owned4.95×Cars & Mobility
Satire2.66×Literature
Wheel2.21×Cars & Mobility
Used car2.24×Cars & Mobility
SUVs1.8×Cars & Mobility
General Motors2.66×Cars & Mobility
Craigslist1.78×Shopping
Car dealership2.57×Cars & Mobility
Commercial vehicle2.54×Cars & Mobility
Road1.89×Travel & Leisure
Machine1.65×Business & Career
Dump truck2.59×Cars & Mobility
Car classification2.99×Cars & Mobility
Showroom2.85×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kurt Russell audience
TraitClusterScore
PatriotismCONSERVATISM1.65
Family OrientationCONSERVATISM1.33
TravellingTHRILL1.22
Career OrientationPOWER1.22
IndividualismJOY1.2
Convenience OrientationPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Kurt Russell
CountryShare
United States45.9%
United Kingdom8.8%
Germany5.5%

See Kurt Russell audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Kurt Russell have in United States?

Kurt Russell has an estimated audience of 9,580,884 people in United States, concentrated in California and Texas.

What is the gender split and age of Kurt Russell fans?

34.3% of Kurt Russell fans are female, 65.7% are male, with an average age of 43.4 years.

Which brands do Kurt Russell fans like most?

Kurt Russell fans show strongest brand affinity for CarGurus (6.61×), CarMax (4.23×), and Kelley Blue Book (4.56×) over the country average.

Where do Kurt Russell fans live in United States?

Kurt Russell fans in United States are most concentrated in California (reach 1,048,317), Texas (reach 785,138), and Florida (reach 578,944). These three regions account for the largest share of the active audience.

What other brands do Kurt Russell fans also like?

Beyond Kurt Russell itself, the audience over-indexes on CarMax (4.23×), Kelley Blue Book (4.56×), Carfax (company) (5.14×), and Carvana (3.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kurt Russell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.