Rascasse Audience Intelligence

Kurt Russell Audience in United States

A data profile of the people who buy, follow and care about Kurt Russell in United States — modelled from more than twelve digital signal sources. Kurt Russell has an estimated audience of 10,367,916 people in United States.

#50among Actor Actress or TV Star in United States#178among Person in United States#251in Movies & TV

The average Kurt Russell fan in United States is 43.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include CarGurus, CarMax, Kelley Blue Book, with strongest over-indexing on CarGurus (6.61× the country average).

Demographically, the Kurt Russell audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kurt Russell fan in United States is more male, around 43.4 years old, with strong Need for Security tendencies and a notable affinity for CarGurus.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kurt Russell profile in United States.

Audience size
10.4M
in United States
Gender
34.3%♀
65.7% male
Age
43.4
average years
Country rank
#3453
Person in United States
Fig. 01

Search interest · 12-month trend

+54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kurt Russell fans

34.3% are female, 65.7% are male, average age 43.4.

Fig. 02

Gender split

34.3%
Female
65.7%
Male
Demographic split for Kurt Russell audience in United States
MetricValue
Female34.3%
Male65.7%
Average age43.4
Estimated audience size10,367,916
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Kurt Russell audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3921%
40-4924%
50+28%
Fig. 04

Worldwide distribution

46.0%

of the worldwide Kurt Russell audience comes from United States.

Worldwide audience distribution share by country for Kurt Russell
CountryShare
United States46.0%
United Kingdom8.7%
Germany5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kurt Russell audience in United States is strongest.

Fig. 05

Top regions by affinity

Kurt Russell fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~70K1.43×
02Montana~40K1.42×
03Oklahoma~100K1.32×
04Wyoming~20K1.31×
05Missouri~200K1.23×
06Arizona~200K1.16×
07Kentucky~100K1.15×
08Kansas~90K1.15×
09West Virginia~50K1.15×
10Oregon~100K1.14×
11Arkansas~90K1.13×
12Utah~100K1.12×
13Maine~40K1.12×
14Tennessee~200K1.11×
15Alaska~20K1.11×
16Iowa~90K1.10×
17New Mexico~50K1.10×
18South Dakota~20K1.09×
19Indiana~200K1.08×
20North Dakota~20K1.08×
21Alabama~100K1.07×
22Nebraska~50K1.07×
23Colorado~200K1.06×
24New Hampshire~40K1.04×
25Ohio~300K1.02×
26Wisconsin~100K1.02×
27Washington~200K1.01×
28Michigan~200K0.99×
29Minnesota~100K0.98×
30Mississippi~80K0.97×
31South Carolina~100K0.96×
32Nevada~90K0.96×
33North Carolina~300K0.93×
34Pennsylvania~300K0.92×
35Vermont~20K0.91×
36Texas~700K0.90×
37Florida~600K0.90×
38Louisiana~100K0.89×
39California~900K0.86×
40Illinois~300K0.85×
41Massachusetts~200K0.85×
42Connecticut~80K0.82×
43Delaware~20K0.81×
44Georgia~200K0.80×
45Rhode Island~20K0.80×
46Virginia~200K0.78×
47New Jersey~200K0.74×
48Hawaii~30K0.73×
49Maryland~100K0.72×
50New York~400K0.71×
Fig. 06

Affinity by region

Affinity by region — Kurt Russell, United States
0.71×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kurt Russell audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kurt Russell audience
#·InterestCategoryAffinity×
01CarGurusCars & Mobility6.61×
02Carfax (company)Cars & Mobility5.14×
03Certified Pre-OwnedCars & Mobility4.95×
04Kelley Blue BookMovies & TV4.56×
05CarMaxCars & Mobility4.23×
06CarvanaCars & Mobility3.83×
07Car classificationCars & Mobility2.99×
08ShowroomShopping2.85×
09SatireLiterature2.66×
10General MotorsCars & Mobility2.66×
11Dump truckCars & Mobility2.59×
12Car dealershipCars & Mobility2.57×
13Commercial vehicleCars & Mobility2.54×
14AutoZoneCars & Mobility2.29×
15Used carCars & Mobility2.24×
16WheelCars & Mobility2.21×
17BusCars & Mobility2.21×
18RoadTravel & Leisure1.89×
19SUVsCars & Mobility1.80×
20MachineBusiness & Career1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kurt Russell audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kurt Russell audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.45×
PatriotismCONSERVATISM1.36×
Family OrientationCONSERVATISM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kurt Russell audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.71×
Pet OwnershipJOY0.75×
SustainabilityBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kurt Russell have in United States?

Kurt Russell has an estimated audience of 10,367,916 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kurt Russell fans?

34.3% of Kurt Russell fans are female, 65.7% are male, with an average age of 43.4 years.

03

Which brands do Kurt Russell fans like most?

Kurt Russell fans show strongest brand affinity for CarGurus (6.61×), CarMax (4.23×), and Kelley Blue Book (4.56×) over the country average.

04

Where do Kurt Russell fans live in United States?

Kurt Russell fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Kurt Russell fans also like?

Beyond Kurt Russell itself, the audience over-indexes on CarMax (4.23×), Kelley Blue Book (4.56×), Carfax (company) (5.14×), and Carvana (3.83×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kurt Russell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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