Rascasse Audience Intelligence

Commercial vehicle Audience in United States

A data profile of the people who buy, follow and care about Commercial vehicle in United States — modelled from more than twelve digital signal sources. Commercial vehicle has an estimated audience of 25,108,751 people in United States.

#831among Topic in United States#32in Cars & Mobility

The average Commercial vehicle fan in United States is 43.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Dump truck, Logistics, Compact car, with strongest over-indexing on Dump truck (5.95× the country average).

Demographically, the Commercial vehicle audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Commercial vehicle fan in United States is more male, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Dump truck.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Commercial vehicle profile in United States.

Audience size
25.1M
in United States
Gender
29.4%♀
70.6% male
Age
43.0
average years
Country rank
#1223
Topic in United States
Fig. 01

Search interest · 12-month trend

-65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Commercial vehicle fans

29.4% are female, 70.6% are male, average age 43.0.

Fig. 02

Gender split

29.4%
Female
70.6%
Male
Demographic split for Commercial vehicle audience in United States
MetricValue
Female29.4%
Male70.6%
Average age43.0
Estimated audience size25,108,751
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Commercial vehicle audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3919%
40-4923%
50+29%
Fig. 04

Worldwide distribution

30.7%

of the worldwide Commercial vehicle audience comes from United States.

Worldwide audience distribution share by country for Commercial vehicle
CountryShare
United States30.7%
Italy6.3%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Commercial vehicle audience in United States is strongest.

Fig. 05

Top regions by affinity

Commercial vehicle fans by region: top regions in United States
#RegionReachAffinity×
01California~9.5M3.47×
02Tennessee~1.5M2.81×
03Pennsylvania~2M2.52×
04Texas~3.5M1.61×
05New York~2M1.56×
06Connecticut~400K1.43×
07Alabama~500K1.32×
08South Carolina~400K1.17×
09North Carolina~900K1.14×
10Maryland~500K1.14×
11Mississippi~200K1.14×
12Iowa~200K1.10×
13Georgia~800K1.07×
14Kentucky~300K1.06×
15West Virginia~100K1.04×
16Nevada~300K1.03×
17Indiana~500K1.02×
18Minnesota~400K1.02×
19Virginia~600K1.01×
20Arkansas~200K0.98×
21Arizona~500K0.96×
22North Dakota~50K0.96×
23Louisiana~300K0.95×
24South Dakota~60K0.95×
25Alaska~50K0.94×
26Rhode Island~70K0.93×
27New Jersey~600K0.92×
28Washington, District of Columbia~70K0.92×
29Michigan~600K0.91×
30Missouri~400K0.90×
31Oklahoma~200K0.89×
32Kansas~200K0.89×
33Montana~60K0.87×
34Vermont~40K0.87×
35Delaware~60K0.86×
36Nebraska~100K0.84×
37New Mexico~100K0.84×
38Colorado~300K0.83×
39Idaho~100K0.81×
40New Hampshire~80K0.81×
41Maine~70K0.80×
42Florida~1.5M0.78×
43Illinois~700K0.78×
44Hawaii~80K0.78×
45Ohio~600K0.77×
46Oregon~200K0.76×
47Washington~400K0.70×
48Wisconsin~300K0.70×
49Utah~200K0.70×
50Massachusetts~300K0.67×
Fig. 06

Affinity by region

Affinity by region — Commercial vehicle, United States
0.67×1.00×3.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Commercial vehicle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Commercial vehicle audience
#·InterestCategoryAffinity×
01Dump truckCars & Mobility5.95×
02Toyota Land CruiserCars & Mobility5.75×
03Auto showCars & Mobility5.63×
04Compact carCars & Mobility5.30×
05CarcareCars & Mobility5.25×
06Antique carCars & Mobility5.00×
07Alfa RomeoCars & Mobility4.77×
08StuttgartTravel & Leisure4.65×
09Diesel engineCars & Mobility4.55×
10Off-road vehicleCars & Mobility4.25×
11Motorcycle accessoriesCars & Mobility4.14×
12Automobile repair shopCars & Mobility4.01×
13VanCars & Mobility3.69×
14HatchbackCars & Mobility3.59×
15LogisticsBusiness & Career3.58×
16Used CarsCars & Mobility3.48×
17Discount TireShopping3.17×
18NASDAQBusiness & Career3.07×
19Financial servicesBusiness & Career1.90×
20SUVsCars & Mobility1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Commercial vehicle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Commercial vehicle audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.48×
Need for SecurityCONSERVATISM1.70×
Risk AppetiteTHRILL1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Commercial vehicle audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.70×
MindfulnessBALANCE0.76×
Healthy LifestyleBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Commercial vehicle have in United States?

Commercial vehicle has an estimated audience of 25,108,751 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Commercial vehicle fans?

29.4% of Commercial vehicle fans are female, 70.6% are male, with an average age of 43.0 years.

03

Which brands do Commercial vehicle fans like most?

Commercial vehicle fans show strongest brand affinity for Dump truck (5.95×), Logistics (3.58×), and Compact car (5.3×) over the country average.

04

Where do Commercial vehicle fans live in United States?

Commercial vehicle fans in United States are most concentrated in California (reach ~9.5M), Texas (reach ~3.5M), and New York (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Commercial vehicle fans also like?

Beyond Commercial vehicle itself, the audience over-indexes on Logistics (3.58×), Compact car (5.3×), Auto show (5.63×), and Used Cars (3.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Commercial vehicle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Commercial vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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