A data profile of the people who buy, follow and care about Commercial vehicle in Spain — modelled from more than twelve digital signal sources. Commercial vehicle has an estimated audience of 2,104,654 people in Spain.
Commercial vehicle has an estimated audience of 2,104,654 people in Spain. 30.3% are female, 69.7% are male, average age 45.8. Top brand affinities: Vintage car, Used car, Used Cars, IBEX 35, City car.
Top brand affinities include Vintage car, Used car, Used Cars, with strongest over-indexing on Vintage car (8.99× the country average).
Demographically, the Commercial vehicle audience skews more male with an average age of 45.8, and over-indexes on personality traits such as Patriotism, Family Orientation.
The typical Commercial vehicle fan in Spain is more male, around 45.8 years old, with strong Patriotism tendencies and a notable affinity for Vintage car.
The key figures that characterise the Commercial vehicle profile in Spain.
30.3% are female, 69.7% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 30.3% |
| Male | 69.7% |
| Average age | 45.8 |
| Estimated audience size | 2,104,654 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 33% |
of the worldwide Commercial vehicle audience comes from Spain.
| Country | Share |
|---|---|
| United States | 30.7% |
| Italy | 6.3% |
| United Kingdom | 5.7% |
The strongest cross-interests of the Commercial vehicle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Radio-controlled car | Kids & Family | 9.47× | ||
| 02 | Vintage car | Cars & Mobility | 8.99× | ||
| 03 | Sandra Bullock | Movies & TV | 5.89× | ||
| 04 | City car | Cars & Mobility | 5.72× | ||
| 05 | Volvo | Cars & Mobility | 5.67× | ||
| 06 | Used Cars | Cars & Mobility | 5.27× | ||
| 07 | Family car | Cars & Mobility | 4.93× | ||
| 08 | Used car | Cars & Mobility | 4.74× | ||
| 09 | AutoScout24 | Cars & Mobility | 4.22× | ||
| 10 | Norauto | Cars & Mobility | 3.64× | ||
| 11 | Public transport | Cars & Mobility | 3.62× | ||
| 12 | Bild | News | 3.57× | ||
| 13 | Solar energy | Home & Garden | 3.30× | ||
| 14 | Plug-in hybrid | Cars & Mobility | 3.27× | ||
| 15 | BP | Cars & Mobility | 2.85× | ||
| 16 | IBEX 35 | Business & Career | 2.23× | ||
| 17 | Energy | Home & Garden | 2.17× | ||
| 18 | Caixabank | Business & Career | 1.98× | ||
| 19 | Bankinter | Business & Career | 1.96× | ||
| 20 | Banco Sabadell | Business & Career | 1.93× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.80× | |
| Family Orientation | CONSERVATISM | 2.14× | |
| Risk Appetite | THRILL | 1.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.56× | |
| Design Affinity | PREMIUM | 0.67× | |
| Healthy Lifestyle | BALANCE | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Commercial vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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