Rascasse Audience Intelligence

Used Cars Audience in Spain

A data profile of the people who buy, follow and care about Used Cars in Spain — modelled from more than twelve digital signal sources. Used Cars has an estimated audience of 2,131,132 people in Spain.

#9among Car type in Spain#1238among Topic in Spain#83in Cars & Mobility

The average Used Cars fan in Spain is 42.3 years old, more male, and lives primarily in Andalusia.

The audience is concentrated in Andalusia, Catalonia, Comunidad Valenciana.

Top brand affinities include Europcar, Compact car, Mazda, with strongest over-indexing on Europcar (13.38× the country average).

Demographically, the Used Cars audience skews more male with an average age of 42.3, and over-indexes on personality traits such as DIY Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.

The typical Used Cars fan in Spain is more male, around 42.3 years old, with strong DIY Mentality tendencies and a notable affinity for Europcar.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Used Cars profile in Spain.

Audience size
2.1M
in Spain
Gender
26.4%♀
73.6% male
Age
42.3
average years
Country rank
#1884
Topic in Spain
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Used Cars fans

26.4% are female, 73.6% are male, average age 42.3.

Fig. 02

Gender split

26.4%
Female
73.6%
Male
Demographic split for Used Cars audience in Spain
MetricValue
Female26.4%
Male73.6%
Average age42.3
Estimated audience size2,131,132
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Used Cars audience in Spain
Age bracketShare%
16-1914%
20-2916%
30-3919%
40-4925%
50+26%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Used Cars audience comes from Spain.

Worldwide audience distribution share by country for Used Cars
CountryShare
United States27.1%
United Kingdom6.4%
Germany6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Used Cars audience in Spain is strongest.

Fig. 05

Top regions by affinity

Used Cars fans by region: top regions in Spain
#RegionReachAffinity×
01Comunidad Valenciana~300K1.44×
02Canary Islands~100K1.30×
03Region of Murcia~90K1.29×
04Balearic Islands~70K1.10×
05La Rioja~20K1.10×
06Andalusia~500K1.08×
07Catalonia~400K1.00×
08Cantabria~30K0.99×
09Navarre~30K0.98×
10Extremadura~40K0.97×
11Principality of Asturias~50K0.95×
12Aragon~50K0.94×
13Castilla-La Mancha~80K0.92×
14Castile and León~80K0.91×
15Community of Madrid~300K0.90×
16Galicia~90K0.89×
17Basque Autonomous Country~70K0.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Used Cars audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Used Cars audience
#·InterestCategoryAffinity×
01Ford RangerCars & Mobility18.60×
02Toyota HiluxCars & Mobility14.94×
03Carfax (company)Cars & Mobility14.73×
04EuropcarCars & Mobility13.38×
05Compact carCars & Mobility11.68×
06LeasePlanBusiness & Career11.63×
07Honda CivicCars & Mobility10.07×
08AutoScout24Cars & Mobility9.44×
09MazdaCars & Mobility7.65×
10SEAT LeonCars & Mobility6.61×
11Commercial vehicleCars & Mobility5.27×
12DrivingCars & Mobility4.18×
13HyundaiCars & Mobility3.81×
14ToyotaCars & Mobility3.69×
15SabadellBusiness & Career3.49×
16Canarias7News3.39×
17Electric carCars & Mobility3.37×
18SUVsCars & Mobility3.24×
19IberdrolaHome & Garden2.95×
20MotoGPSports1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Used Cars audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Used Cars audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.49×
PatriotismCONSERVATISM1.43×
Family OrientationCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Used Cars audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.46×
CreativityOPEN0.57×
ExtroversionTHRILL0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Used Cars have in Spain?

Used Cars has an estimated audience of 2,131,132 people in Spain, concentrated in Andalusia and Catalonia.

02

What is the gender split and age of Used Cars fans?

26.4% of Used Cars fans are female, 73.6% are male, with an average age of 42.3 years.

03

Which brands do Used Cars fans like most?

Used Cars fans show strongest brand affinity for Europcar (13.38×), Compact car (11.68×), and Mazda (7.65×) over the country average.

04

Where do Used Cars fans live in Spain?

Used Cars fans in Spain are most concentrated in Andalusia (reach ~500K), Catalonia (reach ~400K), and Comunidad Valenciana (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Used Cars fans also like?

Beyond Used Cars itself, the audience over-indexes on Compact car (11.68×), Mazda (7.65×), AutoScout24 (9.44×), and Sabadell (3.49×) compared to the Spain average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Spain

See Used Cars audiences in other countries

How to read this data

Audience size is the estimated number of people in Spain who actively search for Used Cars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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