Rascasse Audience Intelligence

Used Cars Audience in Germany

A data profile of the people who buy, follow and care about Used Cars in Germany — modelled from more than twelve digital signal sources. Used Cars has an estimated audience of 5,588,871 people in Germany.

#6among Car type in Germany#558among Topic in Germany#45in Cars & Mobility

The average Used Cars fan in Germany is 39.4 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Rheinland-Pfalz.

Top brand affinities include Compact car, LeasingMarkt, Mazda, with strongest over-indexing on Compact car (8.06× the country average).

Demographically, the Used Cars audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Risk Appetite, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Used Cars fan in Germany is more male, around 39.4 years old, with strong Risk Appetite tendencies and a notable affinity for Compact car.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Used Cars profile in Germany.

Audience size
5.6M
in Germany
Gender
35.3%♀
64.7% male
Age
39.4
average years
Country rank
#891
Topic in Germany
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Used Cars fans

35.3% are female, 64.7% are male, average age 39.4.

Fig. 02

Gender split

35.3%
Female
64.7%
Male
Demographic split for Used Cars audience in Germany
MetricValue
Female35.3%
Male64.7%
Average age39.4
Estimated audience size5,588,871
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Used Cars audience in Germany
Age bracketShare%
16-1920%
20-2918%
30-3920%
40-4919%
50+22%
Fig. 04

Worldwide distribution

6.2%

of the worldwide Used Cars audience comes from Germany.

Worldwide audience distribution share by country for Used Cars
CountryShare
United States27.1%
United Kingdom6.4%
Germany6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Used Cars audience in Germany is strongest.

Fig. 05

Top regions by affinity

Used Cars fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~800K3.02×
02Hessen~800K1.98×
03Berlin~400K1.40×
04Bayern~1M1.29×
05Bremen~50K1.02×
06Saarland~70K1.01×
07Baden-Württemberg~800K0.99×
08Hamburg~100K0.94×
09Thüringen~100K0.85×
10Mecklenburg-Vorpommern~90K0.84×
11Sachsen-Anhalt~100K0.81×
12Brandenburg~100K0.80×
13Schleswig-Holstein~200K0.79×
14Nordrhein-Westfalen~900K0.72×
15Sachsen~200K0.70×
16Niedersachsen~400K0.68×
Fig. 06

Affinity by region

Affinity by region — Used Cars, Germany
0.68×1.00×3.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Used Cars audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Used Cars audience
#·InterestCategoryAffinity×
01Enterprise Rent-A-CarCars & Mobility13.86×
02Toyota HiluxCars & Mobility12.66×
03Ford RangerCars & Mobility11.93×
04Fiat PandaCars & Mobility8.26×
05Compact carCars & Mobility8.06×
06Opel MokkaCars & Mobility7.42×
07LeasingMarktCars & Mobility7.36×
08Ford KugaCars & Mobility7.33×
09Honda CivicCars & Mobility6.63×
10EuropcarCars & Mobility6.59×
11MazdaCars & Mobility6.56×
12Škoda KodiaqCars & Mobility6.40×
13Second-hand shopShopping6.00×
14Commercial vehicleCars & Mobility4.97×
15HyundaiCars & Mobility4.20×
16Automotive designBusiness & Career3.19×
17AutoScout24Cars & Mobility2.02×
18FIFA World CupSports1.58×
19FC Bayern MunichSports1.56×
20BundesligaSports1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Used Cars audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Used Cars audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.47×
DIY MentalityTHRILL1.39×
Career OrientationPOWER1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Used Cars audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.46×
MindfulnessBALANCE0.57×
CreativityOPEN0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Used Cars have in Germany?

Used Cars has an estimated audience of 5,588,871 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Used Cars fans?

35.3% of Used Cars fans are female, 64.7% are male, with an average age of 39.4 years.

03

Which brands do Used Cars fans like most?

Used Cars fans show strongest brand affinity for Compact car (8.06×), LeasingMarkt (7.36×), and Mazda (6.56×) over the country average.

04

Where do Used Cars fans live in Germany?

Used Cars fans in Germany are most concentrated in Bayern (reach ~1M), Nordrhein-Westfalen (reach ~900K), and Rheinland-Pfalz (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Used Cars fans also like?

Beyond Used Cars itself, the audience over-indexes on LeasingMarkt (7.36×), Mazda (6.56×), Ford Ranger (11.93×), and Toyota Hilux (12.66×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Used Cars audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Used Cars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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