Toyota Hilux Audience in Germany
Toyota Hilux has an estimated audience of 725,161 people in Germany. 24.6% are female, 75.4% are male, average age 36.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Peugeot 408, Ford Ranger, Toyota Land Cruiser, Esso, Mitsubishi Triton.
The average Toyota Hilux fan in Germany is 36.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Peugeot 408, Ford Ranger, Toyota Land Cruiser, with strongest over-indexing on Peugeot 408 (128.33× the country average). Demographically, the Toyota Hilux audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Travelling, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Toyota Hilux fans
| Metric | Value |
|---|---|
| Female | 24.6% |
| Male | 75.4% |
| Average age | 36.9 |
| Estimated audience size | 725,161 |
Audience persona
The typical Toyota Hilux fan in Germany is more male, around 36.9 years old, with strong Travelling tendencies and a notable affinity for Peugeot 408.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 153,184 | 0.97× |
| Bayern | 140,144 | 1.2× |
| Baden-Württemberg | 105,308 | 1.06× |
| Niedersachsen | 71,249 | 1.01× |
| Hessen | 64,962 | 1.18× |
| Rheinland-Pfalz | 39,558 | 1.09× |
| Sachsen | 38,208 | 1.07× |
| Berlin | 27,216 | 0.84× |
| Schleswig-Holstein | 26,342 | 1.01× |
| Brandenburg | 22,207 | 0.99× |
| Thüringen | 19,528 | 1.06× |
| Sachsen-Anhalt | 17,388 | 0.93× |
| Hamburg | 16,843 | 1.03× |
| Mecklenburg-Vorpommern | 14,866 | 1.07× |
| Saarland | 7,999 | 0.9× |
| Bremen | 3,704 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peugeot 408 | 128.33× | Cars & Mobility |
| Ford Ranger | 66.54× | Cars & Mobility |
| Toyota Land Cruiser | 37.78× | Cars & Mobility |
| Esso | 20× | Cars & Mobility |
| Mitsubishi Triton | 78.22× | Cars & Mobility |
| Ford Ranger (T6) | 46.48× | Cars & Mobility |
| Lada Niva | 55.57× | Cars & Mobility |
| Mitsubishi Pajero | 53.3× | Cars & Mobility |
| Nissan Pathfinder | 92.02× | Cars & Mobility |
| Nissan Navara | 46.93× | Cars & Mobility |
| Toyota Fortuner | 33.33× | Cars & Mobility |
| Land Rover Defender | 31.34× | Cars & Mobility |
| Suzuki Jimny | 22.82× | Cars & Mobility |
| Rheinmetall | 10.25× | Business & Career |
| Volkswagen Amarok | 24.46× | Cars & Mobility |
| Isuzu Motors | 32.52× | Cars & Mobility |
| Peugeot 2008 | 20× | Cars & Mobility |
| Peugeot 5008 | 20× | Cars & Mobility |
| Motorhome | 7.77× | Cars & Mobility |
| Peugeot 308 | 20× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.77 |
| DIY Mentality | THRILL | 1.68 |
| Luxury Orientation | PREMIUM | 1.63 |
| Patriotism | CONSERVATISM | 1.57 |
| Quality Awareness | PREMIUM | 1.42 |
| Sustainability | BALANCE | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.8% |
| Brazil | 11.4% |
| Australia | 5.7% |
See Toyota Hilux audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Toyota Hilux have in Germany?
Toyota Hilux has an estimated audience of 725,161 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Toyota Hilux fans?
24.6% of Toyota Hilux fans are female, 75.4% are male, with an average age of 36.9 years.
Which brands do Toyota Hilux fans like most?
Toyota Hilux fans show strongest brand affinity for Peugeot 408 (128.33×), Ford Ranger (66.54×), and Toyota Land Cruiser (37.78×) over the country average.
Where do Toyota Hilux fans live in Germany?
Toyota Hilux fans in Germany are most concentrated in Nordrhein-Westfalen (reach 153,184), Bayern (reach 140,144), and Baden-Württemberg (reach 105,308). These three regions account for the largest share of the active audience.
What other brands do Toyota Hilux fans also like?
Beyond Toyota Hilux itself, the audience over-indexes on Ford Ranger (66.54×), Toyota Land Cruiser (37.78×), Esso (20×), and Mitsubishi Triton (78.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Toyota Hilux. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.