Rascasse Audience Intelligence

DS Automobiles Target Market in Germany

A data profile of the people who buy, follow and care about DS Automobiles in Germany — modelled from more than twelve digital signal sources. DS Automobiles has an estimated audience of 635,471 people in Germany.

#1259among Brand in Germany#441in Cars & Mobility

The average DS Automobiles fan in Germany is 49.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Rheinmetall, AutoScout24, Peugeot 3008, with strongest over-indexing on Rheinmetall (12.61× the country average).

Demographically, the DS Automobiles audience skews more male with an average age of 49.5, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical DS Automobiles fan in Germany is more male, around 49.5 years old, with strong Quality Awareness tendencies and a notable affinity for Rheinmetall.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DS Automobiles profile in Germany.

Audience size
635K
in Germany
Gender
22.1%♀
77.9% male
Age
49.5
average years
Country rank
#9633
Brand in Germany
Fig. 01

Search interest · 12-month trend

+131%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of DS Automobiles

22.1% are female, 77.9% are male, average age 49.5.

Fig. 02

Gender split

22.1%
Female
77.9%
Male
Demographic split for DS Automobiles audience in Germany
MetricValue
Female22.1%
Male77.9%
Average age49.5
Estimated audience size635,471
Fig. 03

Age distribution

Ø 49.5
average years
Age distribution of the DS Automobiles audience in Germany
Age bracketShare%
16-196%
20-297%
30-3914%
40-4923%
50+50%
Fig. 04

Worldwide distribution

19.1%

of the worldwide DS Automobiles audience comes from Germany.

Worldwide audience distribution share by country for DS Automobiles
CountryShare
Germany19.1%
France18.6%
Italy12.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DS Automobiles audience in Germany is strongest.

Fig. 05

Top regions by affinity

DS Automobiles customers by region in Germany
#RegionReachAffinity×
01Saarland~9K1.28×
02Baden-Württemberg~90K1.20×
03Nordrhein-Westfalen~100K1.19×
04Rheinland-Pfalz~30K1.19×
05Hessen~50K1.16×
06Niedersachsen~60K1.08×
07Hamburg~10K1.04×
08Sachsen~30K1.03×
09Bayern~90K1.02×
10Schleswig-Holstein~20K0.96×
11Brandenburg~20K0.90×
12Sachsen-Anhalt~10K0.88×
13Thüringen~10K0.87×
14Mecklenburg-Vorpommern~9K0.83×
15Bremen~4K0.82×
16Berlin~20K0.76×
Fig. 06

Affinity by region

Affinity by region — DS Automobiles, Germany
0.76×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DS Automobiles audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DS Automobiles audience
#·InterestCategoryAffinity×
01Toyota C-HRCars & Mobility28.01×
02Lexus NXCars & Mobility27.91×
03Lada NivaCars & Mobility27.78×
04Peugeot 3008Cars & Mobility15.55×
05Peugeot 2008Cars & Mobility14.71×
06RheinmetallBusiness & Career12.61×
07SchaefflerBusiness & Career12.61×
08Nissan QashqaiCars & Mobility12.37×
09Toyota CorollaCars & Mobility10.34×
10Volvo XC60Cars & Mobility9.99×
11Suspension (vehicle)Cars & Mobility7.03×
12Carbon dioxideBusiness & Career6.42×
13Crossover (automobile)Cars & Mobility5.93×
14AutoScout24Cars & Mobility5.08×
15Car dealershipCars & Mobility4.85×
16Petrol engineCars & Mobility4.67×
17Škoda AutoCars & Mobility4.41×
18HybridsCars & Mobility3.74×
19Google MapsInternet & Social Media2.83×
20TagesschauMovies & TV2.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DS Automobiles audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DS Automobiles audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.56×
Need for SecurityCONSERVATISM1.46×
Price SensitivityPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DS Automobiles audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.75×
MindfulnessBALANCE0.82×
Community OrientationOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is DS Automobiles's target market in Germany?

DS Automobiles's target market in Germany covers an estimated 635,471 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of DS Automobiles customers?

22.1% of the DS Automobiles audience are female, 77.9% are male, with an average age of 49.5 years.

03

Which brands do DS Automobiles fans like most?

DS Automobiles fans show strongest brand affinity for Rheinmetall (12.61×), AutoScout24 (5.08×), and Peugeot 3008 (15.55×) over the country average.

04

Where do DS Automobiles fans live in Germany?

DS Automobiles fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~90K), and Bayern (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do DS Automobiles fans also like?

Beyond DS Automobiles itself, the audience over-indexes on AutoScout24 (5.08×), Peugeot 3008 (15.55×), Nissan Qashqai (12.37×), and Carbon dioxide (6.42×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See DS Automobiles audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for DS Automobiles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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