Car dealership Audience in Germany
Car dealership has an estimated audience of 5,963,168 people in Germany. 34.6% are female, 65.4% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Used car, Auto maintenance, AutoScout24, Motor vehicle, Škoda Auto.
The average Car dealership fan in Germany is 39.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Used car, Auto maintenance, AutoScout24, with strongest over-indexing on Used car (2.66× the country average). Demographically, the Car dealership audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Touchpoint
Demographics of Car dealership fans
| Metric | Value |
|---|---|
| Female | 34.6% |
| Male | 65.4% |
| Average age | 39.4 |
| Estimated audience size | 5,963,168 |
Audience persona
The typical Car dealership fan in Germany is more male, around 39.4 years old, with strong Indulgence tendencies and a notable affinity for Used car.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,353,499 | 1.04× |
| Baden-Württemberg | 1,158,748 | 1.42× |
| Bayern | 1,100,871 | 1.15× |
| Niedersachsen | 756,818 | 1.31× |
| Hessen | 523,394 | 1.15× |
| Sachsen | 255,002 | 0.87× |
| Berlin | 205,928 | 0.77× |
| Schleswig-Holstein | 205,776 | 0.96× |
| Brandenburg | 201,997 | 1.09× |
| Rheinland-Pfalz | 195,118 | 0.65× |
| Thüringen | 160,995 | 1.06× |
| Sachsen-Anhalt | 143,561 | 0.93× |
| Hamburg | 115,140 | 0.85× |
| Mecklenburg-Vorpommern | 98,900 | 0.87× |
| Saarland | 63,073 | 0.86× |
| Bremen | 51,397 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Used car | 2.66× | Cars & Mobility |
| Auto maintenance | 3.26× | Cars & Mobility |
| AutoScout24 | 1.78× | Cars & Mobility |
| Motor vehicle | 1.64× | Cars & Mobility |
| Škoda Auto | 1.98× | Cars & Mobility |
| SUVs | 1.71× | Cars & Mobility |
| Driving | 2.17× | Cars & Mobility |
| Auto mechanic | 2.16× | Cars & Mobility |
| Autohero | 2.48× | Cars & Mobility |
| Sparkasse | 1.56× | Business & Career |
| Volkswagen | 1.54× | Cars & Mobility |
| Car wash | 2.91× | Cars & Mobility |
| BMW | 1.53× | Cars & Mobility |
| Tire | 1.73× | Cars & Mobility |
| Audi | 1.55× | Cars & Mobility |
| Plug-in hybrid | 1.79× | Cars & Mobility |
| Automobile repair shop | 2.16× | Cars & Mobility |
| Engine | 1.52× | Cars & Mobility |
| Ford Motor Company | 1.89× | Cars & Mobility |
| Targobank | 1.65× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.21 |
| Luxury Orientation | PREMIUM | 1.2 |
| Need for Security | CONSERVATISM | 1.11 |
| Price Sensitivity | PREMIUM | 1.11 |
| Patriotism | CONSERVATISM | 1.06 |
| DIY Mentality | THRILL | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.0% |
| Germany | 5.7% |
| Italy | 5.6% |
See Car dealership audiences in other countries
More Cars & Mobility audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Car dealership have in Germany?
Car dealership has an estimated audience of 5,963,168 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Car dealership fans?
34.6% of Car dealership fans are female, 65.4% are male, with an average age of 39.4 years.
Which brands do Car dealership fans like most?
Car dealership fans show strongest brand affinity for Used car (2.66×), Auto maintenance (3.26×), and AutoScout24 (1.78×) over the country average.
Where do Car dealership fans live in Germany?
Car dealership fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,353,499), Baden-Württemberg (reach 1,158,748), and Bayern (reach 1,100,871). These three regions account for the largest share of the active audience.
What other brands do Car dealership fans also like?
Beyond Car dealership itself, the audience over-indexes on Auto maintenance (3.26×), AutoScout24 (1.78×), Motor vehicle (1.64×), and Škoda Auto (1.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Car dealership. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.