Rascasse Audience Intelligence

Car dealership Audience in Germany

A data profile of the people who buy, follow and care about Car dealership in Germany — modelled from more than twelve digital signal sources. Car dealership has an estimated audience of 5,963,168 people in Germany.

#22among Touchpoint in Germany#40in Cars & Mobility

The average Car dealership fan in Germany is 39.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Used car, Auto maintenance, AutoScout24, with strongest over-indexing on Used car (2.66× the country average).

Demographically, the Car dealership audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Car dealership fan in Germany is more male, around 39.4 years old, with strong Need for Security tendencies and a notable affinity for Used car.

Category: Cars & Mobility · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Car dealership profile in Germany.

Audience size
6M
in Germany
Gender
34.6%♀
65.4% male
Age
39.4
average years
Country rank
#800
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Car dealership fans

34.6% are female, 65.4% are male, average age 39.4.

Fig. 02

Gender split

34.6%
Female
65.4%
Male
Demographic split for Car dealership audience in Germany
MetricValue
Female34.6%
Male65.4%
Average age39.4
Estimated audience size5,963,168
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Car dealership audience in Germany
Age bracketShare%
16-1920%
20-2918%
30-3920%
40-4922%
50+20%
Fig. 04

Worldwide distribution

5.7%

of the worldwide Car dealership audience comes from Germany.

Worldwide audience distribution share by country for Car dealership
CountryShare
United States25.0%
Germany5.7%
Italy5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Car dealership audience in Germany is strongest.

Fig. 05

Top regions by affinity

Car dealership fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~1M1.32×
02Niedersachsen~700K1.23×
03Thüringen~200K1.12×
04Brandenburg~200K1.10×
05Bayern~1M1.08×
06Hessen~500K1.07×
07Nordrhein-Westfalen~1.5M1.02×
08Mecklenburg-Vorpommern~100K1.02×
09Bremen~50K1.01×
10Schleswig-Holstein~200K0.98×
11Sachsen-Anhalt~100K0.95×
12Sachsen~300K0.89×
13Rheinland-Pfalz~300K0.88×
14Saarland~60K0.85×
15Hamburg~100K0.83×
16Berlin~200K0.76×
Fig. 06

Affinity by region

Affinity by region — Car dealership, Germany
0.76×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Car dealership audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Car dealership audience
#·InterestCategoryAffinity×
01Auto maintenanceCars & Mobility3.26×
02Car washCars & Mobility2.91×
03Used carCars & Mobility2.66×
04AutoheroCars & Mobility2.48×
05DrivingCars & Mobility2.17×
06Auto mechanicCars & Mobility2.16×
07Automobile repair shopCars & Mobility2.16×
08Škoda AutoCars & Mobility1.98×
09Ford Motor CompanyCars & Mobility1.89×
10Plug-in hybridCars & Mobility1.79×
11AutoScout24Cars & Mobility1.78×
12TireCars & Mobility1.73×
13SUVsCars & Mobility1.71×
14Motor vehicleCars & Mobility1.64×
15Deutsche BankBusiness & Career1.61×
16SparkasseBusiness & Career1.56×
17AudiCars & Mobility1.55×
18VolkswagenCars & Mobility1.54×
19BMWCars & Mobility1.53×
20EngineCars & Mobility1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Car dealership audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Car dealership audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.13×
Family OrientationCONSERVATISM1.03×
Risk AppetiteTHRILL1.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Car dealership audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.75×
Healthy LifestyleBALANCE0.76×
MindfulnessBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Car dealership have in Germany?

Car dealership has an estimated audience of 5,963,168 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Car dealership fans?

34.6% of Car dealership fans are female, 65.4% are male, with an average age of 39.4 years.

03

Which brands do Car dealership fans like most?

Car dealership fans show strongest brand affinity for Used car (2.66×), Auto maintenance (3.26×), and AutoScout24 (1.78×) over the country average.

04

Where do Car dealership fans live in Germany?

Car dealership fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Baden-Württemberg (reach ~1M), and Bayern (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Car dealership fans also like?

Beyond Car dealership itself, the audience over-indexes on Auto maintenance (3.26×), AutoScout24 (1.78×), Motor vehicle (1.64×), and Škoda Auto (1.98×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Car dealership audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Car dealership. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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