Driving Audience in Germany
Driving has an estimated audience of 6,649,077 people in Germany. 28.6% are female, 71.4% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Unique Gifts, CAC 40, Progressive rock, Pumuckl, Building insulation.
The average Driving fan in Germany is 37.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Unique Gifts, CAC 40, Progressive rock, with strongest over-indexing on Unique Gifts (1.69× the country average). Demographically, the Driving audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Driving fans
| Metric | Value |
|---|---|
| Female | 28.6% |
| Male | 71.4% |
| Average age | 37.4 |
| Estimated audience size | 6,649,077 |
Audience persona
The typical Driving fan in Germany is more male, around 37.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,400,928 | 0.96× |
| Bayern | 1,144,951 | 1.07× |
| Baden-Württemberg | 979,211 | 1.08× |
| Berlin | 604,462 | 2.03× |
| Hessen | 597,798 | 1.18× |
| Niedersachsen | 541,129 | 0.84× |
| Sachsen | 350,856 | 1.08× |
| Rheinland-Pfalz | 277,434 | 0.83× |
| Schleswig-Holstein | 219,444 | 0.92× |
| Brandenburg | 182,785 | 0.89× |
| Hamburg | 173,975 | 1.16× |
| Thüringen | 131,770 | 0.78× |
| Sachsen-Anhalt | 121,167 | 0.7× |
| Mecklenburg-Vorpommern | 83,646 | 0.66× |
| Saarland | 64,787 | 0.79× |
| Bremen | 58,572 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 1.69× | Shopping |
| CAC 40 | 1.77× | Business & Career |
| Progressive rock | 1.67× | Music & Radio |
| Pumuckl | 6.24× | Movies & TV |
| Building insulation | 4.33× | Home & Garden |
| Birthday Gifts | 1.68× | Kids & Family |
| Acoustic music | 3.63× | Music & Radio |
| Hypertext | 2.22× | Technology & Electronics |
| Hundertwasserhaus | 4.13× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 3.45× | Music & Radio |
| Golem | 2.26× | Technology & Electronics |
| Icon (magazine) | 1.78× | Arts & Culture |
| Staycation | 2.31× | Home & Garden |
| Jaguar F-Pace | 3.81× | Cars & Mobility |
| Hog Hunting | 2.79× | Sports |
| Alaska | 2.07× | Travel & Leisure |
| Tuscany | 2.58× | Travel & Leisure |
| Home Delivery | 1.52× | Food & Beverages |
| Apostrophe | 2.7× | Literature |
| Academy Award for Best Original Score | 5.01× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.37 |
| DIY Mentality | THRILL | 1.3 |
| Sports Activity | POWER | 1.25 |
| Travelling | THRILL | 1.24 |
| Indulgence | JOY | 1.16 |
| Family Orientation | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 5.4% |
| United Kingdom | 5.2% |
See Driving audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Driving have in Germany?
Driving has an estimated audience of 6,649,077 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Driving fans?
28.6% of Driving fans are female, 71.4% are male, with an average age of 37.4 years.
Which brands do Driving fans like most?
Driving fans show strongest brand affinity for Unique Gifts (1.69×), CAC 40 (1.77×), and Progressive rock (1.67×) over the country average.
Where do Driving fans live in Germany?
Driving fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,400,928), Bayern (reach 1,144,951), and Baden-Württemberg (reach 979,211). These three regions account for the largest share of the active audience.
What other brands do Driving fans also like?
Beyond Driving itself, the audience over-indexes on CAC 40 (1.77×), Progressive rock (1.67×), Pumuckl (6.24×), and Building insulation (4.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Driving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.