A data profile of the people who buy, follow and care about Driving in India — modelled from more than twelve digital signal sources. Driving has an estimated audience of 3,166,156 people in India.
Driving has an estimated audience of 3,166,156 people in India. 12.7% are female, 87.3% are male, average age 31.2. Top brand affinities: Automobiles, Max Verstappen, Used Cars, Game of Thrones, Honda City.
Top brand affinities include Automobiles, Max Verstappen, Used Cars, with strongest over-indexing on Automobiles (1.83× the country average).
Demographically, the Driving audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Luxury Orientation, Indulgence.
The typical Driving fan in India is more male, around 31.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Automobiles.
The key figures that characterise the Driving profile in India.
12.7% are female, 87.3% are male, average age 31.2.
| Metric | Value |
|---|---|
| Female | 12.7% |
| Male | 87.3% |
| Average age | 31.2 |
| Estimated audience size | 3,166,156 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 30% | |
| 30-39 | 21% | |
| 40-49 | 10% | |
| 50+ | 5% |
of the worldwide Driving audience comes from India.
| Country | Share |
|---|---|
| United States | 16.0% |
| Japan | 5.3% |
| United Kingdom | 5.2% |
The strongest cross-interests of the Driving audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Honda CR-V | Cars & Mobility | 5.34× | ||
| 02 | Toyota Hilux | Cars & Mobility | 5.25× | ||
| 03 | Toyota Camry | Cars & Mobility | 4.98× | ||
| 04 | Honda Civic | Cars & Mobility | 4.86× | ||
| 05 | Porsche 911 | Cars & Mobility | 4.59× | ||
| 06 | Max Verstappen | Sports | 4.16× | ||
| 07 | Honda City | Cars & Mobility | 4.11× | ||
| 08 | Carcare | Cars & Mobility | 4.09× | ||
| 09 | Auto show | Cars & Mobility | 4.06× | ||
| 10 | BMW M4 | Cars & Mobility | 3.99× | ||
| 11 | Lewis Hamilton | Sports | 3.86× | ||
| 12 | BMW M5 | Cars & Mobility | 3.67× | ||
| 13 | Used Cars | Cars & Mobility | 3.49× | ||
| 14 | Electric car | Cars & Mobility | 3.30× | ||
| 15 | Škoda Auto | Cars & Mobility | 2.49× | ||
| 16 | Formula One | Sports | 2.35× | ||
| 17 | Used car | Cars & Mobility | 2.34× | ||
| 18 | Innovation | Business & Career | 1.88× | ||
| 19 | Automobiles | Cars & Mobility | 1.83× | ||
| 20 | Game of Thrones | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.40× | |
| Indulgence | JOY | 1.39× | |
| Sustainability | BALANCE | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.48× | |
| Creativity | OPEN | 0.54× | |
| Social Media Usage | JOY | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Driving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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