Driving Audience in United States

Driving logo

Driving has an estimated audience of 23,565,538 people in United States. 28.6% are female, 71.4% are male, average age 38.5. Top regions: California, New York, Texas. Top brand affinities: Vocal harmony, Hipster, Historic site, Grinch, Governor of Michigan.

The average Driving fan in United States is 38.5 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Vocal harmony, Hipster, Historic site, with strongest over-indexing on Vocal harmony (12.07× the country average). Demographically, the Driving audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Driving fans

Demographic split for Driving audience in United States
MetricValue
Female28.6%
Male71.4%
Average age38.5
Estimated audience size23,565,538

Audience persona

The typical Driving fan in United States is more male, around 38.5 years old, with strong Family Orientation tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Driving in United States
RegionReachAffinity
California4,052,1421.56×
New York2,235,6861.7×
Texas1,997,0960.99×
Florida1,250,0470.78×
Illinois878,6751.12×
Pennsylvania838,5541.06×
New Jersey823,2681.37×
North Carolina751,9171.06×
Massachusetts750,1401.62×
Virginia748,9071.3×
Georgia647,6000.89×
Michigan619,9101.01×
Ohio612,5310.84×
Washington527,0821.12×
Colorado485,1511.31×
Maryland438,4361.08×
Arizona436,3160.91×
Indiana425,0370.99×
Missouri372,3060.98×
Wisconsin365,3941.03×
Minnesota349,7631.04×
Tennessee337,0350.71×
Oregon328,6331.22×
Utah320,7041.52×
Connecticut279,2871.18×
South Carolina273,6070.77×
Kentucky213,8350.72×
Nevada201,4520.88×
Louisiana197,6690.65×
Alabama189,7140.58×
Oklahoma185,9530.71×
Iowa174,3760.9×
Kansas161,1010.87×
Arkansas143,1190.74×
Washington, District of Columbia125,1131.77×
Hawaii123,8031.22×
Idaho112,6390.95×
Maine97,8961.16×
Rhode Island97,3511.3×
New Hampshire95,4941.03×
Nebraska92,5900.78×
Mississippi89,6030.46×
New Mexico74,4170.63×
Montana63,0270.96×
Delaware57,2180.88×
Vermont55,7061.35×
West Virginia55,4780.51×
South Dakota39,0450.72×
Alaska35,1390.7×
North Dakota29,9680.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Driving audience
BrandAffinityCategory
Vocal harmony12.07×Music & Radio
Hipster20.63×Politics & Society
Historic site8.16×Arts & Culture
Grinch7.48×Movies & TV
Governor of Michigan13.56×Politics & Society
Goop9.24×Internet & Social Media
Wok9.54×Food & Beverages
Hibachi10.11×Food & Beverages
Google Home7.44×Technology & Electronics
Mathcore9.19×Music & Radio
Fairy godmother8.39×Literature
Cherish (group)11.78×Music & Radio
TV Fanatic10.78×Movies & TV
El Paso County, Colorado12.91×Travel & Leisure
La Jolla9.19×Travel & Leisure
Grace Slick8.52×Music & Radio
Nebraska Cornhuskers football3.49×Sports
No Escape (1994 film)10.9×Movies & TV
N1 road (South Africa)3.72×Travel & Leisure
headspace8.34×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Driving audience
TraitClusterScore
Family OrientationCONSERVATISM1.47
Early Adopter MentalityPOWER1.46
Luxury OrientationPREMIUM1.44
Quality AwarenessPREMIUM1.3
Need for SecurityCONSERVATISM1.26
DIY MentalityTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Driving
CountryShare
United States16.2%
Japan5.4%
United Kingdom5.2%

See Driving audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Driving have in United States?

Driving has an estimated audience of 23,565,538 people in United States, concentrated in California and New York.

What is the gender split and age of Driving fans?

28.6% of Driving fans are female, 71.4% are male, with an average age of 38.5 years.

Which brands do Driving fans like most?

Driving fans show strongest brand affinity for Vocal harmony (12.07×), Hipster (20.63×), and Historic site (8.16×) over the country average.

Where do Driving fans live in United States?

Driving fans in United States are most concentrated in California (reach 4,052,142), New York (reach 2,235,686), and Texas (reach 1,997,096). These three regions account for the largest share of the active audience.

What other brands do Driving fans also like?

Beyond Driving itself, the audience over-indexes on Hipster (20.63×), Historic site (8.16×), Grinch (7.48×), and Governor of Michigan (13.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Driving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.