A data profile of the people who buy, follow and care about Driving in Spain — modelled from more than twelve digital signal sources. Driving has an estimated audience of 3,438,027 people in Spain.
Driving has an estimated audience of 3,438,027 people in Spain. 23.1% are female, 76.9% are male, average age 43.7. Top brand affinities: Plug-in hybrid, DeWalt, Motorcycle helmet, Motorcycle accessories, Car wash.
Top brand affinities include Plug-in hybrid, DeWalt, Motorcycle helmet, with strongest over-indexing on Plug-in hybrid (6.75× the country average).
Demographically, the Driving audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Risk Appetite, Family Orientation.
The typical Driving fan in Spain is more male, around 43.7 years old, with strong Risk Appetite tendencies and a notable affinity for Plug-in hybrid.
The key figures that characterise the Driving profile in Spain.
23.1% are female, 76.9% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 23.1% |
| Male | 76.9% |
| Average age | 43.7 |
| Estimated audience size | 3,438,027 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 29% |
of the worldwide Driving audience comes from Spain.
| Country | Share |
|---|---|
| United States | 16.0% |
| Japan | 5.3% |
| United Kingdom | 5.2% |
The strongest cross-interests of the Driving audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | DeWalt | Home & Garden | 13.07× | ||
| 02 | Car wash | Cars & Mobility | 10.06× | ||
| 03 | AutoScout24 | Cars & Mobility | 7.09× | ||
| 04 | Plug-in hybrid | Cars & Mobility | 6.75× | ||
| 05 | Touring motorcycle | Cars & Mobility | 6.11× | ||
| 06 | Motorcycle helmet | Cars & Mobility | 5.91× | ||
| 07 | Auto show | Cars & Mobility | 5.36× | ||
| 08 | Motorcycle accessories | Cars & Mobility | 5.20× | ||
| 09 | Compact car | Cars & Mobility | 4.58× | ||
| 10 | Carcare | Cars & Mobility | 4.51× | ||
| 11 | Hatchback | Cars & Mobility | 4.48× | ||
| 12 | Custom motorcycle | Cars & Mobility | 4.25× | ||
| 13 | Used Cars | Cars & Mobility | 4.18× | ||
| 14 | Bild | News | 3.98× | ||
| 15 | Used car | Cars & Mobility | 3.84× | ||
| 16 | Tesla Motors | Cars & Mobility | 3.46× | ||
| 17 | Solar energy | Home & Garden | 2.57× | ||
| 18 | Extreme sport | Sports | 2.53× | ||
| 19 | Škoda Auto | Cars & Mobility | 2.27× | ||
| 20 | Energy | Home & Garden | 2.00× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.80× | |
| Family Orientation | CONSERVATISM | 1.75× | |
| Indulgence | JOY | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.57× | |
| Mindfulness | BALANCE | 0.67× | |
| Spirituality | BALANCE | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Driving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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