Energy Audience in Spain
Energy has an estimated audience of 8,683,985 people in Spain. 56.2% are female, 43.8% are male, average age 46.2. Top regions: Andalusia, Catalonia, Community of Madrid. Top brand affinities: Electricity, Coches.net, Efficient energy use, MotoGP, Machine.
The average Energy fan in Spain is 46.2 years old, more female, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Catalonia, Community of Madrid. Top brand affinities include Electricity, Coches.net, Efficient energy use, with strongest over-indexing on Electricity (2.44× the country average). Demographically, the Energy audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Community Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Energy fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 46.2 |
| Estimated audience size | 8,683,985 |
Audience persona
The typical Energy fan in Spain is more female, around 46.2 years old, with strong Community Orientation tendencies and a notable affinity for Electricity.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 1,709,058 | 1× |
| Catalonia | 1,447,394 | 0.92× |
| Community of Madrid | 1,394,197 | 0.95× |
| Comunidad Valenciana | 892,938 | 0.92× |
| Galicia | 532,591 | 1.31× |
| Castile and León | 466,708 | 1.23× |
| Castilla-La Mancha | 427,748 | 1.22× |
| Region of Murcia | 361,123 | 1.21× |
| Canary Islands | 350,547 | 0.81× |
| Basque Autonomous Country | 350,377 | 1.08× |
| Principality of Asturias | 223,733 | 1.09× |
| Aragon | 208,649 | 0.91× |
| Extremadura | 183,978 | 0.98× |
| Balearic Islands | 156,127 | 0.64× |
| Cantabria | 111,919 | 1.02× |
| Navarre | 93,132 | 0.86× |
| La Rioja | 47,785 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Electricity | 2.44× | Home & Garden |
| Coches.net | 2.08× | Cars & Mobility |
| Efficient energy use | 3.59× | Technology & Electronics |
| MotoGP | 1.82× | Sports |
| Machine | 2.2× | Business & Career |
| El Economista | 2.07× | News |
| Volkswagen | 2.24× | Cars & Mobility |
| Electric motor | 2.81× | Cars & Mobility |
| Engine | 1.95× | Cars & Mobility |
| Iberdrola | 2.18× | Home & Garden |
| Formula One | 1.92× | Sports |
| Motor vehicle | 1.66× | Cars & Mobility |
| IBEX 35 | 1.54× | Business & Career |
| Electric car | 2.33× | Cars & Mobility |
| Golf | 1.55× | Sports |
| SUVs | 1.54× | Cars & Mobility |
| Agriculture | 1.72× | Business & Career |
| Road | 2.23× | Travel & Leisure |
| Fernando Alonso | 2.08× | Sports |
| Aldi | 1.52× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.31 |
| Need for Security | CONSERVATISM | 1.24 |
| Family Orientation | CONSERVATISM | 1.2 |
| Luxury Orientation | PREMIUM | 1.15 |
| Sustainability | BALANCE | 1.14 |
| Quality Awareness | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.4% |
| Brazil | 5.3% |
See Energy audiences in other countries
More Home & Garden audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Energy have in Spain?
Energy has an estimated audience of 8,683,985 people in Spain, concentrated in Andalusia and Catalonia.
What is the gender split and age of Energy fans?
56.2% of Energy fans are female, 43.8% are male, with an average age of 46.2 years.
Which brands do Energy fans like most?
Energy fans show strongest brand affinity for Electricity (2.44×), Coches.net (2.08×), and Efficient energy use (3.59×) over the country average.
Where do Energy fans live in Spain?
Energy fans in Spain are most concentrated in Andalusia (reach 1,709,058), Catalonia (reach 1,447,394), and Community of Madrid (reach 1,394,197). These three regions account for the largest share of the active audience.
What other brands do Energy fans also like?
Beyond Energy itself, the audience over-indexes on Coches.net (2.08×), Efficient energy use (3.59×), MotoGP (1.82×), and Machine (2.2×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.