A data profile of the people who buy, follow and care about Energy in Spain — modelled from more than twelve digital signal sources. Energy has an estimated audience of 8,683,985 people in Spain.
The average Energy fan in Spain is 46.2 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Electricity, Coches.net, Efficient energy use, with strongest over-indexing on Electricity (2.44× the country average).
Demographically, the Energy audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Energy fan in Spain is more female, around 46.2 years old, with strong Need for Security tendencies and a notable affinity for Electricity.
The key figures that characterise the Energy profile in Spain.
56.2% are female, 43.8% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 46.2 |
| Estimated audience size | 8,683,985 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 35% |
of the worldwide Energy audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.4% |
| Brazil | 5.3% |
Where the Energy audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Galicia | ~500K | 1.30× | |
| 02 | Castile and León | ~500K | 1.22× | |
| 03 | Castilla-La Mancha | ~400K | 1.20× | |
| 04 | Region of Murcia | ~400K | 1.19× | |
| 05 | Principality of Asturias | ~200K | 1.08× | |
| 06 | Basque Autonomous Country | ~300K | 1.07× | |
| 07 | Cantabria | ~100K | 1.02× | |
| 08 | Andalusia | ~1.5M | 1.00× | |
| 09 | Extremadura | ~200K | 0.99× | |
| 10 | Community of Madrid | ~1.5M | 0.95× | |
| 11 | Catalonia | ~1.5M | 0.92× | |
| 12 | Comunidad Valenciana | ~900K | 0.92× | |
| 13 | Aragon | ~200K | 0.92× | |
| 14 | La Rioja | ~50K | 0.91× | |
| 15 | Navarre | ~100K | 0.89× | |
| 16 | Canary Islands | ~400K | 0.82× | |
| 17 | Balearic Islands | ~200K | 0.69× |
The strongest cross-interests of the Energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Efficient energy use | Technology & Electronics | 3.59× | ||
| 02 | Electric motor | Cars & Mobility | 2.81× | ||
| 03 | Electricity | Home & Garden | 2.44× | ||
| 04 | Electric car | Cars & Mobility | 2.33× | ||
| 05 | Volkswagen | Cars & Mobility | 2.24× | ||
| 06 | Road | Travel & Leisure | 2.23× | ||
| 07 | Machine | Business & Career | 2.20× | ||
| 08 | Iberdrola | Home & Garden | 2.18× | ||
| 09 | Coches.net | Cars & Mobility | 2.08× | ||
| 10 | El Economista | News | 2.07× | ||
| 11 | Engine | Cars & Mobility | 1.95× | ||
| 12 | Formula One | Sports | 1.92× | ||
| 13 | MotoGP | Sports | 1.82× | ||
| 14 | Agriculture | Business & Career | 1.72× | ||
| 15 | Motor vehicle | Cars & Mobility | 1.66× | ||
| 16 | Golf | Sports | 1.55× | ||
| 17 | IBEX 35 | Business & Career | 1.54× | ||
| 18 | SUVs | Cars & Mobility | 1.54× | ||
| 19 | Aldi | Shopping | 1.52× | ||
| 20 | La Caixa | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.55× | |
| Patriotism | CONSERVATISM | 1.52× | |
| DIY Mentality | THRILL | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.89× | |
| Price Sensitivity | PREMIUM | 0.89× | |
| Tradition | CONSERVATISM | 0.92× |
Energy has an estimated audience of 8,683,985 people in Spain, concentrated in Andalusia and Catalonia.
56.2% of Energy fans are female, 43.8% are male, with an average age of 46.2 years.
Energy fans show strongest brand affinity for Electricity (2.44×), Coches.net (2.08×), and Efficient energy use (3.59×) over the country average.
Energy fans in Spain are most concentrated in Andalusia (reach ~1.5M), Catalonia (reach ~1.5M), and Community of Madrid (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Energy itself, the audience over-indexes on Coches.net (2.08×), Efficient energy use (3.59×), Machine (2.2×), and MotoGP (1.82×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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