El Economista Audience in Spain
El Economista has an estimated audience of 7,518,922 people in Spain. 48.1% are female, 51.9% are male, average age 46.5. Top brand affinities: Matt Damon, Brico Dépôt, Avast!, Fiberglass, EdX.
Top brand affinities include Matt Damon, Brico Dépôt, Avast!, with strongest over-indexing on Matt Damon (12.97× the country average). Demographically, the El Economista audience skews balanced with an average age of 46.5, and over-indexes on personality traits such as Indulgence, Career Orientation.
Category: News · Type: Website / Newspaper / Magazine
Audience demographics of El Economista
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 46.5 |
| Estimated audience size | 7,518,922 |
Audience persona
The typical El Economista fan in Spain is balanced, around 46.5 years old, with strong Indulgence tendencies and a notable affinity for Matt Damon.
Top brand affinities of El Economista fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Matt Damon | 12.97× | Movies & TV |
| Brico Dépôt | 4.9× | Shopping |
| Avast! | 20× | Technology & Electronics |
| Fiberglass | 14.69× | Technology & Electronics |
| EdX | 13.07× | Kids & Family |
| Barcelona | 1.91× | Travel & Leisure |
| Real property | 3.22× | Home & Garden |
| Maisons du Monde | 4.06× | Home & Garden |
| malwarebytes | 16.86× | Technology & Electronics |
| The Last of Us | 4.94× | Games |
| Energy | 2.07× | Home & Garden |
| Haute couture | 2.59× | Fashion & Accessoires |
| Business intelligence | 7.51× | Business & Career |
| ESET | 15.92× | Technology & Electronics |
| Bryan Adams | 7.12× | Music & Radio |
| Politics | 1.71× | Politics & Society |
| Christopher Lloyd | 6.73× | Movies & TV |
| SUVs | 1.75× | Cars & Mobility |
| Voting | 5.92× | Politics & Society |
| Financial services | 2.19× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.63 |
| Career Orientation | POWER | 1.61 |
| Family Orientation | CONSERVATISM | 1.56 |
| Healthy Lifestyle | BALANCE | 1.55 |
| LGBTQ+ Identity | OPEN | 1.46 |
| Convenience Orientation | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 80.2% |
| Mexico | 12.0% |
| Argentina | 1.5% |
See El Economista audiences in other countries
More News audiences in Spain
- Instagram (17,700,445)
- YouTube (16,483,180)
- TikTok (16,200,545)
- La Vanguardia (15,974,041)
- El Confidencial (14,016,156)
How to read this data
Audience size is the estimated number of people in Spain who actively search for El Economista. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.