Instagram Audience in Spain
Instagram has an estimated audience of 17,700,445 people in Spain. 57.2% are female, 42.8% are male, average age 43.0. Top regions: Andalusia, Catalonia, Community of Madrid. Top brand affinities: Ana de Armas, Makeup &hair, Hilary Duff, The Residents, Vera Wang.
The average Instagram fan in Spain is 43.0 years old, more female, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Catalonia, Community of Madrid. Top brand affinities include Ana de Armas, Makeup &hair, Hilary Duff, with strongest over-indexing on Ana de Armas (1.75× the country average). Demographically, the Instagram audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of Instagram fans
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 43.0 |
| Estimated audience size | 17,700,445 |
Audience persona
The typical Instagram fan in Spain is more female, around 43.0 years old, with strong Design Affinity tendencies and a notable affinity for Ana de Armas.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 3,384,799 | 0.97× |
| Catalonia | 3,084,043 | 0.96× |
| Community of Madrid | 2,770,545 | 0.93× |
| Comunidad Valenciana | 1,904,475 | 0.96× |
| Galicia | 897,555 | 1.08× |
| Castile and León | 868,872 | 1.12× |
| Castilla-La Mancha | 798,192 | 1.11× |
| Canary Islands | 699,800 | 0.79× |
| Region of Murcia | 684,743 | 1.13× |
| Basque Autonomous Country | 683,459 | 1.03× |
| Aragon | 509,820 | 1.09× |
| Extremadura | 398,025 | 1.04× |
| Principality of Asturias | 388,914 | 0.93× |
| Balearic Islands | 375,165 | 0.75× |
| Navarre | 245,325 | 1.11× |
| Cantabria | 211,172 | 0.95× |
| La Rioja | 118,485 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ana de Armas | 1.75× | Movies & TV |
| Makeup &hair | 1.54× | Beauty & Wellness |
| Hilary Duff | 1.74× | Movies & TV |
| The Residents | 1.61× | Music & Radio |
| Vera Wang | 1.59× | Fashion & Accessoires |
| Jessica Biel | 1.54× | Movies & TV |
| Social influence | 1.59× | Politics & Society |
| Brain teaser | 1.65× | Business & Career |
| Zodiac (film) | 1.54× | Movies & TV |
| Dickies | 1.52× | Fashion & Accessoires |
| Flashback (1992 video game) | 1.7× | Movies & TV |
| Wuhan | 1.68× | Travel & Leisure |
| Polymerase chain reaction | 1.51× | Health |
| hannah montana | 1.52× | Movies & TV |
| Brain Test | 1.61× | Games |
| Marni (clothing) | 1.54× | Fashion & Accessoires |
| Raquel del Rosario | 1.61× | Music & Radio |
| Diyarbakır | 1.68× | Travel & Leisure |
| Mathematical optimization | 1.56× | Business & Career |
| Martha Stewart | 1.52× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.3 |
| Luxury Orientation | PREMIUM | 1.1 |
| Individualism | JOY | 1.07 |
| Indulgence | JOY | 1.04 |
| Social Media Usage | JOY | 1 |
| DIY Mentality | THRILL | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.3% |
| China | 4.2% |
| Japan | 2.8% |
See Instagram audiences in other countries
More Social media audiences in Spain
Frequently asked questions
How many fans does Instagram have in Spain?
Instagram has an estimated audience of 17,700,445 people in Spain, concentrated in Andalusia and Catalonia.
What is the gender split and age of Instagram fans?
57.2% of Instagram fans are female, 42.8% are male, with an average age of 43.0 years.
Which brands do Instagram fans like most?
Instagram fans show strongest brand affinity for Ana de Armas (1.75×), Makeup &hair (1.54×), and Hilary Duff (1.74×) over the country average.
Where do Instagram fans live in Spain?
Instagram fans in Spain are most concentrated in Andalusia (reach 3,384,799), Catalonia (reach 3,084,043), and Community of Madrid (reach 2,770,545). These three regions account for the largest share of the active audience.
What other brands do Instagram fans also like?
Beyond Instagram itself, the audience over-indexes on Makeup &hair (1.54×), Hilary Duff (1.74×), The Residents (1.61×), and Vera Wang (1.59×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Instagram. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.