A data profile of the people who buy, follow and care about La Vanguardia in Spain — modelled from more than twelve digital signal sources. La Vanguardia has an estimated audience of 15,974,041 people in Spain.
La Vanguardia has an estimated audience of 15,974,041 people in Spain. 62.1% are female, 37.9% are male, average age 46.7. Top brand affinities: Aldi, Spanish language, Real property, El País, SD Eibar.
Top brand affinities include Aldi, Spanish language, Real property, with strongest over-indexing on Aldi (2.15× the country average).
Demographically, the La Vanguardia audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Family Orientation, Community Orientation.
The typical La Vanguardia fan in Spain is more female, around 46.7 years old, with strong Family Orientation tendencies and a notable affinity for Aldi.
The key figures that characterise the La Vanguardia profile in Spain.
62.1% are female, 37.9% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 46.7 |
| Estimated audience size | 15,974,041 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 21% | |
| 40-49 | 29% | |
| 50+ | 34% |
of the worldwide La Vanguardia audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 76.5% |
| United States | 3.8% |
| Mexico | 3.1% |
The strongest cross-interests of the La Vanguardia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SD Eibar | Sports | 3.54× | ||
| 02 | Rayo Vallecano | Travel & Leisure | 3.30× | ||
| 03 | Real property | Home & Garden | 2.72× | ||
| 04 | Volunteering | Politics & Society | 2.42× | ||
| 05 | Bwin | Games | 2.39× | ||
| 06 | Refrigerator | Home & Garden | 2.35× | ||
| 07 | Aldi | Shopping | 2.15× | ||
| 08 | Innovation | Business & Career | 2.02× | ||
| 09 | TripAdvisor | Travel & Leisure | 2.00× | ||
| 10 | Renewable energy | Business & Career | 1.90× | ||
| 11 | Nonprofit organization | Politics & Society | 1.82× | ||
| 12 | Genetics | Kids & Family | 1.77× | ||
| 13 | Anthropology | Business & Career | 1.74× | ||
| 14 | Spanish language | Politics & Society | 1.71× | ||
| 15 | El País | News | 1.70× | ||
| 16 | Internet & Social Media | 1.57× | |||
| 17 | IBEX 35 | Business & Career | 1.55× | ||
| 18 | Julio Iglesias | Music & Radio | 1.55× | ||
| 19 | Caixabank | Business & Career | 1.52× | ||
| 20 | Real Sociedad | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.63× | |
| Community Orientation | OPEN | 1.55× | |
| Patriotism | CONSERVATISM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.94× | |
| Mindfulness | BALANCE | 0.95× | |
| Extroversion | THRILL | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for La Vanguardia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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