La Vanguardia Audience in Spain
La Vanguardia has an estimated audience of 15,974,041 people in Spain. 62.1% are female, 37.9% are male, average age 46.7. Top brand affinities: Aldi, Spanish language, Real property, El País, LinkedIn.
Top brand affinities include Aldi, Spanish language, Real property, with strongest over-indexing on Aldi (2.15× the country average). Demographically, the La Vanguardia audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Family Orientation, Community Orientation.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Audience demographics of La Vanguardia
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 46.7 |
| Estimated audience size | 15,974,041 |
Audience persona
The typical La Vanguardia fan in Spain is more female, around 46.7 years old, with strong Family Orientation tendencies and a notable affinity for Aldi.
Top brand affinities of La Vanguardia fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aldi | 2.15× | Shopping |
| Spanish language | 1.71× | Politics & Society |
| Real property | 2.72× | Home & Garden |
| El País | 1.7× | News |
| 2.1× | Internet & Social Media | |
| SD Eibar | 3.54× | Sports |
| 1.57× | Internet & Social Media | |
| IBEX 35 | 1.55× | Business & Career |
| Rayo Vallecano | 3.3× | Travel & Leisure |
| Bwin | 2.39× | Games |
| TripAdvisor | 2× | Travel & Leisure |
| Innovation | 2.02× | Business & Career |
| Volunteering | 2.42× | Politics & Society |
| Refrigerator | 2.35× | Home & Garden |
| Julio Iglesias | 1.55× | Music & Radio |
| Caixabank | 1.52× | Business & Career |
| Nonprofit organization | 1.82× | Politics & Society |
| Renewable energy | 1.9× | Business & Career |
| Real Sociedad | 1.51× | Sports |
| Genetics | 1.77× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.63 |
| Community Orientation | OPEN | 1.55 |
| Patriotism | CONSERVATISM | 1.54 |
| Convenience Orientation | PREMIUM | 1.41 |
| Quality Awareness | PREMIUM | 1.33 |
| Individualism | JOY | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 76.6% |
| United States | 3.7% |
| Mexico | 3.1% |
See La Vanguardia audiences in other countries
More Newspaper audiences in Spain
- El Confidencial (14,016,156)
- El País (12,561,024)
- El Mundo Deportivo (newspaper) (10,826,219)
- Marca (newspaper) (9,016,190)
- El País (Uruguay) (8,852,857)
How to read this data
Audience size is the estimated number of people in Spain who actively search for La Vanguardia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.