Rascasse Audience Intelligence

La Vanguardia Audience in United States

A data profile of the people who buy, follow and care about La Vanguardia in United States — modelled from more than twelve digital signal sources. La Vanguardia has an estimated audience of 797,665 people in United States.

#93among Newspaper in United States#868among Website / Newspaper / Magazine in United States#217in News

The average La Vanguardia fan in United States is 41.9 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include El País, Madrid, Prison Break, with strongest over-indexing on El País (50.82× the country average).

Demographically, the La Vanguardia audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Spirituality, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical La Vanguardia fan in United States is balanced, around 41.9 years old, with strong Spirituality tendencies and a notable affinity for El País.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the La Vanguardia profile in United States.

Audience size
798K
in United States
Gender
51.3%♀
48.7% male
Age
41.9
average years
Country rank
#27512
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+87%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of La Vanguardia

51.3% are female, 48.7% are male, average age 41.9.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for La Vanguardia audience in United States
MetricValue
Female51.3%
Male48.7%
Average age41.9
Estimated audience size797,665
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the La Vanguardia audience in United States
Age bracketShare%
16-1910%
20-2917%
30-3926%
40-4927%
50+20%
Fig. 04

Worldwide distribution

3.8%

of the worldwide La Vanguardia audience comes from United States.

Worldwide audience distribution share by country for La Vanguardia
CountryShare
Spain76.5%
United States3.8%
Mexico3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the La Vanguardia audience in United States is strongest.

Fig. 05

Top regions by affinity

La Vanguardia fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~9K4.02×
02Florida~200K2.91×
03New York~100K2.42×
04Massachusetts~40K2.29×
05Kansas~10K1.98×
06Wyoming~2K1.78×
07New Jersey~30K1.57×
08Connecticut~10K1.57×
09California~100K1.44×
10Illinois~40K1.37×
11Maryland~20K1.24×
12Hawaii~4K1.10×
13Vermont~1K1.07×
14Alaska~2K1.06×
15Georgia~20K1.03×
16Minnesota~10K0.98×
17Virginia~20K0.94×
18Pennsylvania~20K0.91×
19Kentucky~9K0.90×
20Colorado~10K0.88×
21Utah~6K0.88×
22Texas~60K0.87×
23Washington~10K0.87×
24Mississippi~6K0.87×
25Rhode Island~2K0.87×
26Oklahoma~7K0.86×
27Nevada~6K0.86×
28Maine~2K0.86×
29South Dakota~2K0.86×
30Montana~2K0.84×
31Delaware~2K0.84×
32Indiana~10K0.83×
33New Mexico~3K0.83×
34Louisiana~8K0.82×
35West Virginia~3K0.81×
36New Hampshire~2K0.81×
37Tennessee~10K0.80×
38Wisconsin~9K0.79×
39Idaho~3K0.79×
40North Carolina~20K0.75×
41Michigan~20K0.75×
42Nebraska~3K0.75×
43Ohio~20K0.74×
44Iowa~5K0.74×
45Arkansas~5K0.73×
46South Carolina~8K0.71×
47Oregon~6K0.69×
48Missouri~9K0.68×
49Alabama~7K0.68×
50Arizona~10K0.63×
Fig. 06

Affinity by region

Affinity by region — La Vanguardia, United States
0.63×1.00×4.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the La Vanguardia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for La Vanguardia audience
#·InterestCategoryAffinity×
01El PaísNews50.82×
02Prison BreakMovies & TV23.44×
03MadridTravel & Leisure19.93×
04Saw (franchise)Movies & TV16.78×
05La Gazzetta dello SportSports16.23×
06FIFA Club World CupSports10.39×
07BarcelonaTravel & Leisure9.89×
08Liga MXSports8.92×
09Atlético MadridSports7.64×
10Tottenham Hotspur F.C.Sports7.12×
11Web serverTechnology & Electronics5.92×
12Paris Saint-GermainSports5.63×
13Arsenal F.C.Sports5.56×
14Spanish languagePolitics & Society4.73×
15Las VegasTravel & Leisure4.64×
16FC BarcelonaSports3.24×
17WhataburgerFood & Beverages2.88×
18CaribbeanTravel & Leisure2.62×
19Real Madrid C.F.Sports2.57×
20WalgreensShopping1.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the La Vanguardia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by La Vanguardia audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.42×
Sports ActivityPOWER1.83×
Convenience OrientationPREMIUM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by La Vanguardia audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.56×
Community OrientationOPEN0.64×
TraditionCONSERVATISM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does La Vanguardia have in United States?

La Vanguardia has an estimated audience of 797,665 people in United States, concentrated in Florida and California.

02

What is the gender split and age of La Vanguardia fans?

51.3% of La Vanguardia fans are female, 48.7% are male, with an average age of 41.9 years.

03

Which brands do La Vanguardia fans like most?

La Vanguardia fans show strongest brand affinity for El País (50.82×), Madrid (19.93×), and Prison Break (23.44×) over the country average.

04

Where do La Vanguardia fans live in United States?

La Vanguardia fans in United States are most concentrated in Florida (reach ~200K), California (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do La Vanguardia fans also like?

Beyond La Vanguardia itself, the audience over-indexes on Madrid (19.93×), Prison Break (23.44×), Liga MX (8.92×), and Saw (franchise) (16.78×) compared to the United States average.

Appendix

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See La Vanguardia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for La Vanguardia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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