Barcelona Audience in United States

Barcelona logo

Barcelona has an estimated audience of 5,107,489 people in United States. 50.7% are female, 49.3% are male, average age 36.3. Top regions: California, Texas, Florida. Top brand affinities: FIFA World Cup, La Liga, Real Madrid C.F., FC Bayern Munich, Liga MX.

The average Barcelona fan in United States is 36.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include FIFA World Cup, La Liga, Real Madrid C.F., with strongest over-indexing on FIFA World Cup (3.56× the country average). Demographically, the Barcelona audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Barcelona fans

Demographic split for Barcelona audience in United States
MetricValue
Female50.7%
Male49.3%
Average age36.3
Estimated audience size5,107,489

Audience persona

The typical Barcelona fan in United States is balanced, around 36.3 years old, with strong Travelling tendencies and a notable affinity for FIFA World Cup.

Top regions in United States

Top regions ranked by reach for Barcelona in United States
RegionReachAffinity
California1,074,9101.91×
Texas799,6081.82×
Florida674,6521.95×
New York459,4671.61×
New Jersey248,7671.92×
Maryland232,0872.64×
Virginia232,0731.87×
Georgia231,9591.47×
Illinois209,4621.23×
North Carolina199,3961.3×
Massachusetts151,6081.51×
Pennsylvania128,1850.75×
Tennessee118,6111.16×
Ohio109,3670.7×
Arizona99,9590.96×
Indiana97,7971.05×
Washington94,5770.92×
Michigan85,9840.64×
Colorado84,1441.05×
Connecticut69,4641.36×
Louisiana69,2841.05×
South Carolina67,1320.87×
Minnesota62,2500.85×
Alabama61,9420.87×
Nevada60,9201.23×
Kentucky56,8180.89×
Missouri51,2940.62×
Wisconsin48,5670.63×
Oregon46,9470.8×
Oklahoma46,6990.82×
Utah44,5740.97×
Kansas36,8150.91×
Arkansas36,6340.87×
Iowa35,7420.85×
Nebraska31,8921.25×
Washington, District of Columbia27,3611.78×
Mississippi22,1330.53×
Rhode Island20,6801.27×
New Mexico17,6880.69×
Delaware15,6401.11×
Idaho13,2220.52×
New Hampshire9,1930.46×
Maine8,0390.44×
West Virginia7,4500.31×
Hawaii7,2960.33×
South Dakota7,1570.61×
North Dakota4,9300.47×
Montana3,2400.23×
Vermont3,1910.36×
Wyoming2,7730.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Barcelona audience
BrandAffinityCategory
FIFA World Cup3.56×Sports
La Liga8.38×Sports
Real Madrid C.F.4.17×Sports
FC Bayern Munich5.45×Sports
Liga MX6.15×Sports
Online shopping1.75×Shopping
Culture1.95×Literature
United States1.78×Travel & Leisure
Fitness and wellness1.57×Sports
Beauty1.63×Beauty & Wellness
Personal finance1.69×Business & Career
UEFA Europa League7.14×Sports
FC Barcelona3.53×Sports
Lamine Yamal5.95×Sports
Family1.56×Kids & Family
El Mundo Deportivo (newspaper)21.43×News
Club América6.01×Sports
Sagrada Família28.65×Travel & Leisure
UEFA Champions League4.13×Sports
Shoes1.65×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Barcelona audience
TraitClusterScore
TravellingTHRILL1.74
Design AffinityPREMIUM1.64
Luxury OrientationPREMIUM1.54
SustainabilityBALANCE1.51
Quality AwarenessPREMIUM1.51
Sports ActivityPOWER1.42

Worldwide distribution

Worldwide audience distribution share by country for Barcelona
CountryShare
Spain15.1%
Guatemala7.0%
United States5.3%

See Barcelona audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Barcelona have in United States?

Barcelona has an estimated audience of 5,107,489 people in United States, concentrated in California and Texas.

What is the gender split and age of Barcelona fans?

50.7% of Barcelona fans are female, 49.3% are male, with an average age of 36.3 years.

Which brands do Barcelona fans like most?

Barcelona fans show strongest brand affinity for FIFA World Cup (3.56×), La Liga (8.38×), and Real Madrid C.F. (4.17×) over the country average.

Where do Barcelona fans live in United States?

Barcelona fans in United States are most concentrated in California (reach 1,074,910), Texas (reach 799,608), and Florida (reach 674,652). These three regions account for the largest share of the active audience.

What other brands do Barcelona fans also like?

Beyond Barcelona itself, the audience over-indexes on La Liga (8.38×), Real Madrid C.F. (4.17×), FC Bayern Munich (5.45×), and Liga MX (6.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Barcelona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.