Rascasse Audience Intelligence

Barcelona Audience in United States

A data profile of the people who buy, follow and care about Barcelona in United States — modelled from more than twelve digital signal sources. Barcelona has an estimated audience of 5,107,489 people in United States.

#100among City in United States#450among POI in United States#561in Travel & Leisure

The average Barcelona fan in United States is 36.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FIFA World Cup 2026, FIFA World Cup, La Liga, with strongest over-indexing on FIFA World Cup 2026 (3.82× the country average).

Demographically, the Barcelona audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Travelling, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Barcelona fan in United States is balanced, around 36.3 years old, with strong Travelling tendencies and a notable affinity for FIFA World Cup 2026.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Barcelona profile in United States.

Audience size
5.1M
in United States
Gender
50.7%♀
49.3% male
Age
36.3
average years
Country rank
#6571
POI in United States
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Barcelona fans

50.7% are female, 49.3% are male, average age 36.3.

Fig. 02

Gender split

50.7%
Female
49.3%
Male
Demographic split for Barcelona audience in United States
MetricValue
Female50.7%
Male49.3%
Average age36.3
Estimated audience size5,107,489
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Barcelona audience in United States
Age bracketShare%
16-1929%
20-2920%
30-3918%
40-4918%
50+16%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Barcelona audience comes from United States.

Worldwide audience distribution share by country for Barcelona
CountryShare
Spain12.6%
Guatemala5.9%
United States4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Barcelona audience in United States is strongest.

Fig. 05

Top regions by affinity

Barcelona fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~200K2.54×
02Florida~600K1.86×
03California~1M1.85×
04New Jersey~200K1.82×
05Virginia~200K1.80×
06Texas~800K1.78×
07Washington, District of Columbia~30K1.70×
08New York~400K1.52×
09Massachusetts~100K1.43×
10Georgia~200K1.42×
11Nebraska~30K1.32×
12North Carolina~200K1.31×
13Connecticut~70K1.31×
14Rhode Island~20K1.29×
15Nevada~60K1.24×
16Illinois~200K1.23×
17Delaware~20K1.15×
18Tennessee~100K1.13×
19Indiana~100K1.04×
20Louisiana~70K1.04×
21Colorado~80K1.02×
22Arizona~100K0.99×
23Utah~40K0.98×
24Washington~100K0.95×
25Kansas~40K0.95×
26Kentucky~60K0.93×
27Arkansas~40K0.92×
28Alabama~60K0.90×
29South Carolina~70K0.87×
30Minnesota~60K0.87×
31Iowa~40K0.87×
32Oregon~50K0.83×
33Oklahoma~50K0.81×
34Pennsylvania~100K0.75×
35New Mexico~20K0.73×
36Ohio~100K0.70×
37South Dakota~8K0.70×
38Wisconsin~50K0.65×
39Missouri~50K0.64×
40Michigan~80K0.63×
41Mississippi~20K0.57×
42Idaho~10K0.56×
43North Dakota~5K0.51×
44Maine~9K0.49×
45New Hampshire~9K0.47×
46Wyoming~3K0.43×
47Vermont~4K0.41×
48Hawaii~8K0.36×
49West Virginia~8K0.35×
50Montana~4K0.26×
Fig. 06

Affinity by region

Affinity by region — Barcelona, United States
0.26×1.00×2.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Barcelona audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Barcelona audience
#·InterestCategoryAffinity×
01Sagrada FamíliaTravel & Leisure28.65×
02El Mundo Deportivo (newspaper)News21.43×
03Al Nassr FCSports9.04×
04La LigaSports8.38×
05UEFA Europa LeagueSports7.14×
06Liga MXSports6.15×
07Lamine YamalSports5.95×
08Ed HarrisMovies & TV5.71×
09Real Madrid C.F.Sports4.17×
10UEFA Champions LeagueSports4.13×
11FIFA World Cup 2026Sports3.82×
12FIFA World CupSports3.56×
13FC BarcelonaSports3.53×
14CultureLiterature1.95×
15United StatesTravel & Leisure1.78×
16Online shoppingShopping1.75×
17Personal financeBusiness & Career1.69×
18BeautyBeauty & Wellness1.63×
19Fitness and wellnessSports1.57×
20FamilyKids & Family1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Barcelona audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Barcelona audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.54×
Luxury OrientationPREMIUM1.46×
Design AffinityPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Barcelona audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.92×
Convenience OrientationPREMIUM0.93×
Need for SecurityCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Barcelona have in United States?

Barcelona has an estimated audience of 5,107,489 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Barcelona fans?

50.7% of Barcelona fans are female, 49.3% are male, with an average age of 36.3 years.

03

Which brands do Barcelona fans like most?

Barcelona fans show strongest brand affinity for FIFA World Cup 2026 (3.82×), FIFA World Cup (3.56×), and La Liga (8.38×) over the country average.

04

Where do Barcelona fans live in United States?

Barcelona fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Barcelona fans also like?

Beyond Barcelona itself, the audience over-indexes on FIFA World Cup (3.56×), La Liga (8.38×), Real Madrid C.F. (4.17×), and Liga MX (6.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Barcelona audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Barcelona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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