El Mundo Deportivo (newspaper) Audience in United States

El Mundo Deportivo (newspaper) has an estimated audience of 711,565 people in United States. 18.6% are female, 81.4% are male, average age 37.0. Top regions: Florida, California, New York. Top brand affinities: Wil Wheaton, Madrid, FIFA World Cup, Real Madrid C.F., La Liga.

The average El Mundo Deportivo (newspaper) fan in United States is 37.0 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Wil Wheaton, Madrid, FIFA World Cup, with strongest over-indexing on Wil Wheaton (607.57× the country average). Demographically, the El Mundo Deportivo (newspaper) audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Need for Security, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of El Mundo Deportivo (newspaper) fans

Demographic split for El Mundo Deportivo (newspaper) audience in United States
MetricValue
Female18.6%
Male81.4%
Average age37.0
Estimated audience size711,565

Audience persona

The typical El Mundo Deportivo (newspaper) fan in United States is more male, around 37.0 years old, with strong Need for Security tendencies and a notable affinity for Wil Wheaton.

Top regions in United States

Top regions ranked by reach for El Mundo Deportivo (newspaper) in United States
RegionReachAffinity
Florida186,8903.88×
California82,3351.05×
New York80,3652.02×
Texas49,1430.8×
New Jersey48,6412.69×
Massachusetts38,2622.73×
Maryland34,9112.85×
Virginia25,5031.47×
Georgia20,7580.95×
Ohio19,8380.9×
Illinois19,4560.82×
North Carolina15,7880.74×
Connecticut14,4612.03×
Pennsylvania12,0640.5×
Colorado11,6881.04×
Arizona11,5940.8×
Indiana10,2660.79×
Washington, District of Columbia8,5203.98×
Michigan7,7350.42×
South Carolina7,7000.72×
Alabama6,9630.7×
Washington6,0950.43×
Tennessee5,6130.39×
Nevada5,5560.81×
Utah5,5360.87×
Oregon4,8100.59×
Missouri4,6850.41×
Vermont3,5952.88×
Idaho3,1570.88×
Minnesota2,8310.28×
New Hampshire2,8171×
Oklahoma2,4740.31×
Alaska2,1931.44×
Louisiana2,1860.24×
Nebraska1,8100.51×
Hawaii1,6970.55×
Wyoming1,6421.56×
Mississippi1,5530.26×
New Mexico1,5440.43×
Arkansas1,3800.24×
Kentucky1,3280.15×
West Virginia1,2820.39×
Maine1,2740.5×
Kansas1,1840.21×
Wisconsin1,1770.11×
Iowa1,1240.19×
Montana1,1150.56×
Rhode Island1,0200.45×
Delaware9140.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for El Mundo Deportivo (newspaper) audience
BrandAffinityCategory
Wil Wheaton607.57×Movies & TV
Madrid25.8×Travel & Leisure
FIFA World Cup6.98×Sports
Real Madrid C.F.7.86×Sports
La Liga15.09×Sports
La Gazzetta dello Sport47.97×Sports
Paris Saint-Germain17.5×Sports
FC Barcelona8.29×Sports
FIFA Club World Cup25×Sports
Liga MX12.29×Sports
Club América14.58×Sports
Olympic sports16.45×Sports
Atlético Madrid22.55×Sports
Juventus F.C.15.9×Sports
Manchester United F.C.9.36×Sports
Inter Milan16.26×Sports
Prison Break22.14×Movies & TV
Cruz Azul15.13×Sports
World Bank28.92×Politics & Society
Barcelona15.69×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by El Mundo Deportivo (newspaper) audience
TraitClusterScore
Need for SecurityCONSERVATISM1.35
ExtroversionTHRILL1.17
LGBTQ+ IdentityOPEN1.13
Risk AppetiteTHRILL1.11
Urban LifestyleOPEN1.08
Social Media UsageJOY1.08

Worldwide distribution

Worldwide audience distribution share by country for El Mundo Deportivo (newspaper)
CountryShare
Spain79.8%
United States5.2%
France1.4%

See El Mundo Deportivo (newspaper) audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does El Mundo Deportivo (newspaper) have in United States?

El Mundo Deportivo (newspaper) has an estimated audience of 711,565 people in United States, concentrated in Florida and California.

What is the gender split and age of El Mundo Deportivo (newspaper) fans?

18.6% of El Mundo Deportivo (newspaper) fans are female, 81.4% are male, with an average age of 37.0 years.

Which brands do El Mundo Deportivo (newspaper) fans like most?

El Mundo Deportivo (newspaper) fans show strongest brand affinity for Wil Wheaton (607.57×), Madrid (25.8×), and FIFA World Cup (6.98×) over the country average.

Where do El Mundo Deportivo (newspaper) fans live in United States?

El Mundo Deportivo (newspaper) fans in United States are most concentrated in Florida (reach 186,890), California (reach 82,335), and New York (reach 80,365). These three regions account for the largest share of the active audience.

What other brands do El Mundo Deportivo (newspaper) fans also like?

Beyond El Mundo Deportivo (newspaper) itself, the audience over-indexes on Madrid (25.8×), FIFA World Cup (6.98×), Real Madrid C.F. (7.86×), and La Liga (15.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for El Mundo Deportivo (newspaper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.