Rascasse Audience Intelligence

UEFA European Championship Audience in United States

A data profile of the people who buy, follow and care about UEFA European Championship in United States — modelled from more than twelve digital signal sources. UEFA European Championship has an estimated audience of 1,143,046 people in United States.

#136among Soccer in United States#253among Event in United States#2000in Sports

The average UEFA European Championship fan in United States is 32.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include UEFA Nations League, FIFA World Cup 2026, FIFA World Cup, with strongest over-indexing on UEFA Nations League (95.46× the country average).

Demographically, the UEFA European Championship audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical UEFA European Championship fan in United States is more male, around 32.1 years old, with strong Patriotism tendencies and a notable affinity for UEFA Nations League.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the UEFA European Championship profile in United States.

Audience size
1.1M
in United States
Gender
28.1%♀
71.9% male
Age
32.1
average years
Country rank
#21597
Event in United States
Fig. 01

Search interest · 12-month trend

-53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of UEFA European Championship fans

28.1% are female, 71.9% are male, average age 32.1.

Fig. 02

Gender split

28.1%
Female
71.9%
Male
Demographic split for UEFA European Championship audience in United States
MetricValue
Female28.1%
Male71.9%
Average age32.1
Estimated audience size1,143,046
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the UEFA European Championship audience in United States
Age bracketShare%
16-1940%
20-2920%
30-3916%
40-4916%
50+8%
Fig. 04

Worldwide distribution

8.8%

of the worldwide UEFA European Championship audience comes from United States.

Worldwide audience distribution share by country for UEFA European Championship
CountryShare
Italy16.5%
Germany14.8%
United Kingdom12.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the UEFA European Championship audience in United States is strongest.

Fig. 05

Top regions by affinity

UEFA European Championship fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.80×
02New Jersey~50K1.77×
03New York~100K1.55×
04Maryland~30K1.49×
05Texas~100K1.36×
06Illinois~50K1.33×
07Massachusetts~30K1.32×
08Virginia~40K1.30×
09Florida~100K1.28×
10Connecticut~10K1.27×
11Washington, District of Columbia~4K1.23×
12Washington~30K1.17×
13Oregon~10K1.15×
14North Carolina~40K1.10×
15Minnesota~20K1.09×
16Nevada~10K1.09×
17Rhode Island~4K1.09×
18Arizona~20K1.06×
19Colorado~20K1.04×
20Georgia~40K1.03×
21Maine~4K1.00×
22Delaware~3K1.00×
23Vermont~2K0.99×
24Nebraska~6K0.98×
25Kansas~9K0.97×
26New Mexico~6K0.97×
27Alaska~2K0.97×
28Utah~10K0.96×
29North Dakota~2K0.96×
30New Hampshire~4K0.95×
31Montana~3K0.95×
32South Dakota~3K0.95×
33Hawaii~5K0.94×
34Pennsylvania~40K0.93×
35Iowa~9K0.93×
36Idaho~5K0.92×
37West Virginia~5K0.91×
38Oklahoma~10K0.89×
39Michigan~30K0.88×
40Indiana~20K0.88×
41Missouri~20K0.88×
42Kentucky~10K0.88×
43Arkansas~8K0.88×
44Mississippi~8K0.87×
45Wisconsin~10K0.86×
46South Carolina~10K0.85×
47Ohio~30K0.84×
48Louisiana~10K0.82×
49Tennessee~20K0.81×
50Alabama~10K0.79×
Fig. 06

Affinity by region

Affinity by region — UEFA European Championship, United States
0.79×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the UEFA European Championship audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for UEFA European Championship audience
#·InterestCategoryAffinity×
01Guillermo OchoaSports113.38×
02France national football teamSports103.95×
03UEFA Nations LeagueSports95.46×
04Athletic BilbaoSports81.54×
05Luka ModrićSports64.40×
06Robert LewandowskiSports64.26×
07Primeira LigaSports61.40×
08Kevin De BruyneSports60.99×
09FIFA Club World CupSports55.20×
10RonaldinhoSports38.36×
11Christian PulisicSports34.32×
12Paris Saint-GermainSports28.35×
13FC Bayern MunichSports26.62×
14A.C. MilanSports26.18×
15UEFA Europa LeagueSports22.22×
16Manchester City F.C.Sports18.89×
17Bachata (dance)Music & Radio17.48×
18UEFA Champions LeagueSports14.72×
19FIFA World CupSports12.82×
20FIFA World Cup 2026Sports9.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the UEFA European Championship audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by UEFA European Championship audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.17×
TravellingTHRILL3.04×
Need for SecurityCONSERVATISM2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by UEFA European Championship audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.66×
ExtroversionTHRILL0.71×
DIY MentalityTHRILL0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does UEFA European Championship have in United States?

UEFA European Championship has an estimated audience of 1,143,046 people in United States, concentrated in California and Texas.

02

What is the gender split and age of UEFA European Championship fans?

28.1% of UEFA European Championship fans are female, 71.9% are male, with an average age of 32.1 years.

03

Which brands do UEFA European Championship fans like most?

UEFA European Championship fans show strongest brand affinity for UEFA Nations League (95.46×), FIFA World Cup 2026 (9.95×), and FIFA World Cup (12.82×) over the country average.

04

Where do UEFA European Championship fans live in United States?

UEFA European Championship fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do UEFA European Championship fans also like?

Beyond UEFA European Championship itself, the audience over-indexes on FIFA World Cup 2026 (9.95×), FIFA World Cup (12.82×), Guillermo Ochoa (113.38×), and France national football team (103.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in United States

See UEFA European Championship audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for UEFA European Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →