UEFA European Championship Audience in United States
UEFA European Championship has an estimated audience of 1,139,767 people in United States. 28.1% are female, 71.9% are male, average age 32.1. Top brand affinities: UEFA Nations League, FC Bayern Munich, FIFA World Cup, France national football team, FIFA Club World Cup.
Top brand affinities include UEFA Nations League, FC Bayern Munich, FIFA World Cup, with strongest over-indexing on UEFA Nations League (95.46× the country average). Demographically, the UEFA European Championship audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of UEFA European Championship fans
| Metric | Value |
|---|---|
| Female | 28.1% |
| Male | 71.9% |
| Average age | 32.1 |
| Estimated audience size | 1,139,767 |
Audience persona
The typical UEFA European Championship fan in United States is more male, around 32.1 years old, with strong Luxury Orientation tendencies and a notable affinity for UEFA Nations League.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| UEFA Nations League | 95.46× | Sports |
| FC Bayern Munich | 26.62× | Sports |
| FIFA World Cup | 12.82× | Sports |
| France national football team | 103.95× | Sports |
| FIFA Club World Cup | 55.2× | Sports |
| Paris Saint-Germain | 28.35× | Sports |
| Athletic Bilbao | 81.54× | Sports |
| Primeira Liga | 61.4× | Sports |
| Guillermo Ochoa | 113.38× | Sports |
| Kevin De Bruyne | 60.99× | Sports |
| Luka Modrić | 64.4× | Sports |
| A.C. Milan | 26.18× | Sports |
| Manchester City F.C. | 18.89× | Sports |
| Robert Lewandowski | 64.26× | Sports |
| UEFA Champions League | 14.72× | Sports |
| Bachata (dance) | 17.48× | Music & Radio |
| UEFA Europa League | 22.22× | Sports |
| Real Madrid C.F. | 9.06× | Sports |
| Love Island | 18.46× | Movies & TV |
| Manchester United F.C. | 12.83× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.36 |
| Risk Appetite | THRILL | 2.27 |
| LGBTQ+ Identity | OPEN | 1.67 |
| Early Adopter Mentality | POWER | 1.46 |
| Urban Lifestyle | OPEN | 1.38 |
| Convenience Orientation | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 20.1% |
| United Kingdom | 18.4% |
| United States | 12.6% |
See UEFA European Championship audiences in other countries
- UEFA European Championship — Germany
- UEFA European Championship — United Kingdom
- UEFA European Championship — France
- UEFA European Championship — Italy
- UEFA European Championship — Spain
- UEFA European Championship — Brazil
- UEFA European Championship — Japan
- UEFA European Championship — South Korea
- UEFA European Championship — India
More Soccer audiences in United States
- FIFA World Cup (61,294,206)
- Real Madrid C.F. (40,048,870)
- FC Barcelona (28,585,997)
- Major League Soccer (21,146,379)
- FC Bayern Munich (20,584,963)
How to read this data
Audience size is the estimated number of people in United States who actively search for UEFA European Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.