UEFA Europa League Audience in United States

UEFA Europa League logo

UEFA Europa League has an estimated audience of 6,998,651 people in United States. 27.4% are female, 72.6% are male, average age 32.3. Top regions: California, Texas, Florida. Top brand affinities: Football player, A.C. Milan, Serie A, Real Madrid C.F., Manchester City F.C..

The average UEFA Europa League fan in United States is 32.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Football player, A.C. Milan, Serie A, with strongest over-indexing on Football player (42.51× the country average). Demographically, the UEFA Europa League audience skews more male with an average age of 32.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Soccer

Demographics of UEFA Europa League fans

Demographic split for UEFA Europa League audience in United States
MetricValue
Female27.4%
Male72.6%
Average age32.3
Estimated audience size6,998,651

Audience persona

The typical UEFA Europa League fan in United States is more male, around 32.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Football player.

Top regions in United States

Top regions ranked by reach for UEFA Europa League in United States
RegionReachAffinity
California1,325,1841.72×
Texas943,4641.57×
Florida911,6631.92×
New York807,5402.06×
New Jersey424,2812.38×
Illinois337,3671.45×
Virginia284,1051.67×
Maryland252,0852.09×
Georgia247,4991.15×
North Carolina244,2601.16×
Massachusetts212,9111.54×
Pennsylvania207,0520.88×
Ohio161,1730.75×
Washington146,7721.05×
Michigan140,5390.77×
Arizona137,2850.96×
Tennessee122,2310.87×
Indiana119,6560.94×
Colorado119,3621.08×
Connecticut109,5921.56×
Nevada106,1151.57×
Minnesota97,3270.97×
South Carolina81,5770.77×
Wisconsin72,3210.69×
Missouri70,7810.63×
Oregon68,0520.85×
Louisiana63,6820.71×
Kentucky63,1020.72×
Oklahoma56,6910.73×
Alabama55,5400.57×
Utah55,0470.88×
Iowa48,9290.85×
Kansas41,5150.75×
Arkansas40,0550.69×
Washington, District of Columbia39,1541.86×
Nebraska34,2760.98×
Rhode Island31,9461.43×
New Mexico21,9650.63×
Mississippi20,9710.36×
Idaho19,4920.56×
Delaware17,6960.92×
New Hampshire17,6110.64×
Maine13,3950.53×
Hawaii13,0400.43×
South Dakota12,9790.8×
West Virginia10,5210.32×
North Dakota9,9090.69×
Vermont8,5460.7×
Montana6,7190.35×
Alaska5,7150.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for UEFA Europa League audience
BrandAffinityCategory
Football player42.51×Business & Career
A.C. Milan18.62×Sports
Serie A16.67×Sports
Real Madrid C.F.6.74×Sports
Manchester City F.C.11.32×Sports
Premier League8.38×Sports
FIFA World Cup3.83×Sports
Norwich City F.C.46.67×Sports
Argentina5.81×Travel & Leisure
Team sport3.77×Sports
Manchester United F.C.6.43×Sports
Chelsea F.C.9.5×Sports
FC Bayern Munich5.84×Sports
UEFA Champions League6.24×Sports
Brighton & Hove Albion F.C.39.86×Sports
Video2.62×Movies & TV
Soccer2.63×Sports
FC Barcelona4.21×Sports
Rhianna (singer)6.69×Music & Radio
Los Angeles Chargers11.2×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by UEFA Europa League audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.36
Early Adopter MentalityPOWER1.64
Luxury OrientationPREMIUM1.62
Risk AppetiteTHRILL1.53
Sports ActivityPOWER1.37
Design AffinityPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for UEFA Europa League
CountryShare
Italy10.9%
United States8.6%
Germany8.1%

See UEFA Europa League audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does UEFA Europa League have in United States?

UEFA Europa League has an estimated audience of 6,998,651 people in United States, concentrated in California and Texas.

What is the gender split and age of UEFA Europa League fans?

27.4% of UEFA Europa League fans are female, 72.6% are male, with an average age of 32.3 years.

Which brands do UEFA Europa League fans like most?

UEFA Europa League fans show strongest brand affinity for Football player (42.51×), A.C. Milan (18.62×), and Serie A (16.67×) over the country average.

Where do UEFA Europa League fans live in United States?

UEFA Europa League fans in United States are most concentrated in California (reach 1,325,184), Texas (reach 943,464), and Florida (reach 911,663). These three regions account for the largest share of the active audience.

What other brands do UEFA Europa League fans also like?

Beyond UEFA Europa League itself, the audience over-indexes on A.C. Milan (18.62×), Serie A (16.67×), Real Madrid C.F. (6.74×), and Manchester City F.C. (11.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for UEFA Europa League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.