Rascasse Audience Intelligence

UEFA Europa League Audience in United States

A data profile of the people who buy, follow and care about UEFA Europa League in United States — modelled from more than twelve digital signal sources. UEFA Europa League has an estimated audience of 7,229,754 people in United States.

#20among Soccer in United States#53among Event in United States#394in Sports

The average UEFA Europa League fan in United States is 32.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include FIFA World Cup 2026, Football player, A.C. Milan, with strongest over-indexing on FIFA World Cup 2026 (4.34× the country average).

Demographically, the UEFA Europa League audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Risk Appetite, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical UEFA Europa League fan in United States is more male, around 32.3 years old, with strong Risk Appetite tendencies and a notable affinity for FIFA World Cup 2026.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the UEFA Europa League profile in United States.

Audience size
7.2M
in United States
Gender
27.4%♀
72.6% male
Age
32.3
average years
Country rank
#4886
Event in United States
Fig. 01

Search interest · 12-month trend

-94%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of UEFA Europa League fans

27.4% are female, 72.6% are male, average age 32.3.

Fig. 02

Gender split

27.4%
Female
72.6%
Male
Demographic split for UEFA Europa League audience in United States
MetricValue
Female27.4%
Male72.6%
Average age32.3
Estimated audience size7,229,754
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the UEFA Europa League audience in United States
Age bracketShare%
16-1938%
20-2923%
30-3917%
40-4913%
50+9%
Fig. 04

Worldwide distribution

7.9%

of the worldwide UEFA Europa League audience comes from United States.

Worldwide audience distribution share by country for UEFA Europa League
CountryShare
Italy10.1%
United States7.9%
Germany7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the UEFA Europa League audience in United States is strongest.

Fig. 05

Top regions by affinity

UEFA Europa League fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~400K2.31×
02Maryland~200K2.08×
03New York~800K1.95×
04Florida~900K1.94×
05Washington, District of Columbia~40K1.79×
06Nevada~100K1.67×
07California~1.5M1.64×
08Virginia~300K1.59×
09Connecticut~100K1.52×
10Massachusetts~200K1.51×
11Rhode Island~30K1.51×
12Texas~900K1.48×
13Illinois~300K1.38×
14North Carolina~200K1.12×
15Georgia~200K1.10×
16South Dakota~20K1.04×
17Colorado~100K1.03×
18Nebraska~40K1.01×
19Washington~100K1.00×
20Arizona~100K0.97×
21Delaware~20K0.97×
22Minnesota~90K0.94×
23Indiana~100K0.91×
24Utah~60K0.88×
25Iowa~50K0.87×
26Pennsylvania~200K0.84×
27Tennessee~100K0.84×
28Oregon~70K0.84×
29North Dakota~10K0.81×
30Vermont~10K0.80×
31Kansas~40K0.79×
32South Carolina~80K0.78×
33Louisiana~70K0.77×
34Kentucky~70K0.75×
35Oklahoma~60K0.75×
36Ohio~200K0.74×
37Michigan~100K0.73×
38Arkansas~40K0.72×
39New Hampshire~20K0.72×
40Wisconsin~70K0.70×
41New Mexico~20K0.70×
42Maine~20K0.66×
43Alaska~10K0.66×
44Missouri~70K0.64×
45Idaho~20K0.64×
46Alabama~60K0.61×
47Montana~10K0.59×
48Hawaii~20K0.57×
49West Virginia~20K0.53×
50Mississippi~30K0.51×
Fig. 06

Affinity by region

Affinity by region — UEFA Europa League, United States
0.51×1.00×2.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the UEFA Europa League audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for UEFA Europa League audience
#·InterestCategoryAffinity×
01Norwich City F.C.Sports46.67×
02Football playerBusiness & Career42.51×
03Brighton & Hove Albion F.C.Sports39.86×
04A.C. MilanSports18.62×
05Serie ASports16.67×
06Manchester City F.C.Sports11.32×
07Los Angeles ChargersSports11.20×
08Chelsea F.C.Sports9.50×
09Premier LeagueSports8.38×
10Real Madrid C.F.Sports6.74×
11Rhianna (singer)Music & Radio6.69×
12Manchester United F.C.Sports6.43×
13UEFA Champions LeagueSports6.24×
14ArgentinaTravel & Leisure5.81×
15FIFA World Cup 2026Sports4.34×
16FIFA World CupSports3.83×
17Team sportSports3.77×
18MexicoTravel & Leisure3.19×
19SoccerSports2.63×
20VideoMovies & TV2.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the UEFA Europa League audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by UEFA Europa League audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.51×
MindfulnessBALANCE1.30×
Design AffinityPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by UEFA Europa League audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.48×
Need for SecurityCONSERVATISM0.48×
Convenience OrientationPREMIUM0.55×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does UEFA Europa League have in United States?

UEFA Europa League has an estimated audience of 7,229,754 people in United States, concentrated in California and Florida.

02

What is the gender split and age of UEFA Europa League fans?

27.4% of UEFA Europa League fans are female, 72.6% are male, with an average age of 32.3 years.

03

Which brands do UEFA Europa League fans like most?

UEFA Europa League fans show strongest brand affinity for FIFA World Cup 2026 (4.34×), Football player (42.51×), and A.C. Milan (18.62×) over the country average.

04

Where do UEFA Europa League fans live in United States?

UEFA Europa League fans in United States are most concentrated in California (reach ~1.5M), Florida (reach ~900K), and Texas (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do UEFA Europa League fans also like?

Beyond UEFA Europa League itself, the audience over-indexes on Football player (42.51×), A.C. Milan (18.62×), Serie A (16.67×), and Real Madrid C.F. (6.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See UEFA Europa League audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for UEFA Europa League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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