A data profile of the people who buy, follow and care about UEFA Europa League in Brazil — modelled from more than twelve digital signal sources. UEFA Europa League has an estimated audience of 6,613,349 people in Brazil.
The average UEFA Europa League fan in Brazil is 36.5 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Seleção Brasileira, Sofascore, Memphis Depay, with strongest over-indexing on Seleção Brasileira (7.92× the country average).
Demographically, the UEFA Europa League audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical UEFA Europa League fan in Brazil is balanced, around 36.5 years old, with strong Patriotism tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the UEFA Europa League profile in Brazil.
46.7% are female, 53.3% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 36.5 |
| Estimated audience size | 6,613,349 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 25% | |
| 30-39 | 21% | |
| 40-49 | 16% | |
| 50+ | 15% |
of the worldwide UEFA Europa League audience comes from Brazil.
| Country | Share |
|---|---|
| Italy | 10.1% |
| United States | 7.9% |
| Germany | 7.7% |
Where the UEFA Europa League audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio Grande do Sul | ~500K | 1.32× | |
| 02 | Roraima | ~20K | 1.28× | |
| 03 | Amazonas | ~100K | 1.21× | |
| 04 | Rio Grande do Norte | ~100K | 1.17× | |
| 05 | Paraíba | ~100K | 1.14× | |
| 06 | Rondônia | ~60K | 1.11× | |
| 07 | Maranhão | ~200K | 1.07× | |
| 08 | Piauí | ~100K | 1.07× | |
| 09 | Minas Gerais | ~700K | 1.06× | |
| 10 | Ceará | ~300K | 1.05× | |
| 11 | Bahia | ~400K | 1.00× | |
| 12 | Paraná | ~400K | 1.00× | |
| 13 | São Paulo | ~1.5M | 0.99× | |
| 14 | Santa Catarina | ~300K | 0.98× | |
| 15 | Pernambuco | ~300K | 0.97× | |
| 16 | Mato Grosso do Sul | ~90K | 0.96× | |
| 17 | Acre | ~20K | 0.96× | |
| 18 | Tocantins | ~40K | 0.95× | |
| 19 | Amapá | ~20K | 0.94× | |
| 20 | Espírito Santo | ~100K | 0.91× | |
| 21 | Rio de Janeiro | ~500K | 0.88× | |
| 22 | Mato Grosso | ~100K | 0.87× | |
| 23 | Federal District | ~90K | 0.87× | |
| 24 | Goiás | ~200K | 0.84× | |
| 25 | Alagoas | ~80K | 0.84× | |
| 26 | Sergipe | ~60K | 0.83× | |
| 27 | Pará | ~100K | 0.69× |
The strongest cross-interests of the UEFA Europa League audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 2. Bundesliga | Sports | 12.73× | ||
| 02 | RB Leipzig | Sports | 9.22× | ||
| 03 | Carlo Ancelotti | Sports | 8.51× | ||
| 04 | Nottingham Forest | Sports | 8.25× | ||
| 05 | Seleção Brasileira | Sports | 7.92× | ||
| 06 | Memphis Depay | Sports | 7.89× | ||
| 07 | Sofascore | Sports | 7.73× | ||
| 08 | UEFA Champions League | Sports | 4.50× | ||
| 09 | Al Nassr FC | Sports | 3.00× | ||
| 10 | Telegram | Internet & Social Media | 2.80× | ||
| 11 | Sportingbet | Sports | 2.73× | ||
| 12 | Serie A | Sports | 2.64× | ||
| 13 | Cristiano Ronaldo | Sports | 2.62× | ||
| 14 | Copa do Brasil | Sports | 2.34× | ||
| 15 | Real Madrid C.F. | Sports | 2.29× | ||
| 16 | Betano | Games | 2.19× | ||
| 17 | Campeonato Brasileiro Série A | Sports | 1.88× | ||
| 18 | Sociedade Esportiva Palmeiras | Sports | 1.76× | ||
| 19 | FIFA World Cup | Sports | 1.63× | ||
| 20 | Sport Club Corinthians Paulista | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.03× | |
| Risk Appetite | THRILL | 1.01× | |
| Social Media Usage | JOY | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.56× | |
| Design Affinity | PREMIUM | 0.56× | |
| Individualism | JOY | 0.57× |
UEFA Europa League has an estimated audience of 6,613,349 people in Brazil, concentrated in São Paulo and Minas Gerais.
46.7% of UEFA Europa League fans are female, 53.3% are male, with an average age of 36.5 years.
UEFA Europa League fans show strongest brand affinity for Seleção Brasileira (7.92×), Sofascore (7.73×), and Memphis Depay (7.89×) over the country average.
UEFA Europa League fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~700K), and Rio de Janeiro (reach ~500K). These three regions account for the largest share of the active audience.
Beyond UEFA Europa League itself, the audience over-indexes on Sofascore (7.73×), Memphis Depay (7.89×), UEFA Champions League (4.5×), and Betano (2.19×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for UEFA Europa League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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