A data profile of the people who buy, follow and care about Sofascore in Brazil — modelled from more than twelve digital signal sources. Sofascore has an estimated audience of 12,612,964 people in Brazil.
Sofascore has an estimated audience of 12,612,964 people in Brazil. 37.1% are female, 62.9% are male, average age 34.7. Top brand affinities: DFB-Pokal, 2. Bundesliga, Bundesliga, Aston Villa F.C., Wolverhampton Wanderers F.C..
Top brand affinities include DFB-Pokal, 2. Bundesliga, Bundesliga, with strongest over-indexing on DFB-Pokal (350.32× the country average).
Demographically, the Sofascore audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Sports Activity, Career Orientation.
The typical Sofascore fan in Brazil is more male, around 34.7 years old, with strong Sports Activity tendencies and a notable affinity for DFB-Pokal.
The key figures that characterise the Sofascore profile in Brazil.
37.1% are female, 62.9% are male, average age 34.7.
| Metric | Value |
|---|---|
| Female | 37.1% |
| Male | 62.9% |
| Average age | 34.7 |
| Estimated audience size | 12,612,964 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 13% |
of the worldwide Sofascore audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 19.7% |
| Italy | 6.0% |
| Democratic Republic of the Congo | 4.4% |
The strongest cross-interests of the Sofascore audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | DFB-Pokal | Sports | 350.32× | ||
| 02 | 2. Bundesliga | Sports | 81.22× | ||
| 03 | Eurosport | Sports | 73.19× | ||
| 04 | Wolverhampton Wanderers F.C. | Sports | 71.38× | ||
| 05 | SV Werder Bremen | Sports | 61.53× | ||
| 06 | 1. FSV Mainz 05 | Sports | 52.51× | ||
| 07 | 1. FC Union Berlin | Sports | 52.41× | ||
| 08 | VfB Stuttgart | Sports | 41.82× | ||
| 09 | Crystal Palace F.C. | Sports | 41.09× | ||
| 10 | Aston Villa F.C. | Sports | 38.83× | ||
| 11 | Bayer 04 Leverkusen | Sports | 37.66× | ||
| 12 | Eintracht Frankfurt | Sports | 37.26× | ||
| 13 | RB Leipzig | Sports | 33.36× | ||
| 14 | S.S. Lazio | Sports | 30.48× | ||
| 15 | Bundesliga | Sports | 30.12× | ||
| 16 | Germany national football team | Sports | 25.27× | ||
| 17 | Ligue 1 | Sports | 18.71× | ||
| 18 | Arsenal F.C. | Sports | 15.53× | ||
| 19 | Manchester City F.C. | Sports | 9.17× | ||
| 20 | Serie A | Sports | 6.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 2.73× | |
| Career Orientation | POWER | 2.03× | |
| Early Adopter Mentality | POWER | 1.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.31× | |
| Quality Awareness | PREMIUM | 0.32× | |
| Tradition | CONSERVATISM | 0.51× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Sofascore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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