Sofascore Audience in Brazil
Sofascore has an estimated audience of 12,074,409 people in Brazil. 40.9% are female, 59.1% are male, average age 36.2. Top brand affinities: 2. Bundesliga, Bundesliga, Aston Villa F.C., DFB-Pokal, 1. FC Magdeburg.
Top brand affinities include 2. Bundesliga, Bundesliga, Aston Villa F.C., with strongest over-indexing on 2. Bundesliga (82.35× the country average). Demographically, the Sofascore audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.
Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Soccer
Demographics of Sofascore fans
| Metric | Value |
|---|---|
| Female | 40.9% |
| Male | 59.1% |
| Average age | 36.2 |
| Estimated audience size | 12,074,409 |
Audience persona
The typical Sofascore fan in Brazil is more male, around 36.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for 2. Bundesliga.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 2. Bundesliga | 82.35× | Sports |
| Bundesliga | 28.05× | Sports |
| Aston Villa F.C. | 40.16× | Sports |
| DFB-Pokal | 223.12× | Sports |
| 1. FC Magdeburg | 189.67× | Sports |
| Bayer 04 Leverkusen | 33.32× | Sports |
| Ligue 1 | 18.81× | Sports |
| RB Leipzig | 28.78× | Sports |
| Serie A | 8.88× | Sports |
| SV Werder Bremen | 52.85× | Sports |
| Manchester City F.C. | 9.16× | Sports |
| Arsenal F.C. | 13.37× | Sports |
| VfB Stuttgart | 39.18× | Sports |
| Eintracht Frankfurt | 31.18× | Sports |
| UEFA Europa League | 10.49× | Sports |
| Premier League | 7× | Sports |
| Fortaleza Esporte Clube | 5.65× | Sports |
| Wolverhampton Wanderers F.C. | 28.38× | Sports |
| Kevin Trapp | 71.58× | Sports |
| 1. FSV Mainz 05 | 44.76× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.62 |
| Sports Activity | POWER | 1.57 |
| Mindfulness | BALANCE | 1.52 |
| Risk Appetite | THRILL | 1.5 |
| Patriotism | CONSERVATISM | 1.38 |
| Career Orientation | POWER | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 20.6% |
| Italy | 6.1% |
| Democratic Republic of the Congo | 4.3% |
See Sofascore audiences in other countries
More Soccer audiences in Brazil
- Sociedade Esportiva Palmeiras (72,645,759)
- Botafogo (52,535,471)
- Real Madrid C.F. (47,654,895)
- Santos FC (44,744,842)
- Sport Club Corinthians Paulista (43,458,525)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Sofascore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.