Rascasse Audience Intelligence

VfB Stuttgart Audience in Germany

A data profile of the people who buy, follow and care about VfB Stuttgart in Germany — modelled from more than twelve digital signal sources. VfB Stuttgart has an estimated audience of 11,671,070 people in Germany.

#11among Soccer in Germany#7among Team in Germany#22in Sports

The average VfB Stuttgart fan in Germany is 35.5 years old, more male, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.

Top brand affinities include SV Werder Bremen, Borussia Dortmund, FC Bayern Munich, with strongest over-indexing on SV Werder Bremen (5.91× the country average).

Demographically, the VfB Stuttgart audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Risk Appetite, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical VfB Stuttgart fan in Germany is more male, around 35.5 years old, with strong Risk Appetite tendencies and a notable affinity for SV Werder Bremen.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the VfB Stuttgart profile in Germany.

Audience size
11.7M
in Germany
Gender
32.8%♀
67.2% male
Age
35.5
average years
Country rank
#234
Team in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of VfB Stuttgart fans

32.8% are female, 67.2% are male, average age 35.5.

Fig. 02

Gender split

32.8%
Female
67.2%
Male
Demographic split for VfB Stuttgart audience in Germany
MetricValue
Female32.8%
Male67.2%
Average age35.5
Estimated audience size11,671,070
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the VfB Stuttgart audience in Germany
Age bracketShare%
16-1930%
20-2921%
30-3918%
40-4918%
50+14%
Fig. 04

Worldwide distribution

61.5%

of the worldwide VfB Stuttgart audience comes from Germany.

Worldwide audience distribution share by country for VfB Stuttgart
CountryShare
Germany61.5%
United Kingdom2.9%
Brazil2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the VfB Stuttgart audience in Germany is strongest.

Fig. 05

Top regions by affinity

VfB Stuttgart fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~8.5M7.56×
02Bayern~1.5M0.82×
03Hessen~700K0.78×
04Rheinland-Pfalz~400K0.70×
05Saarland~100K0.68×
06Sachsen~300K0.59×
07Niedersachsen~700K0.58×
08Thüringen~200K0.57×
09Nordrhein-Westfalen~1.5M0.53×
10Schleswig-Holstein~200K0.50×
11Hamburg~100K0.50×
12Sachsen-Anhalt~100K0.49×
13Bremen~50K0.46×
14Berlin~200K0.45×
15Brandenburg~200K0.42×
16Mecklenburg-Vorpommern~90K0.41×
Fig. 06

Affinity by region

Affinity by region — VfB Stuttgart, Germany
0.41×1.00×7.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the VfB Stuttgart audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for VfB Stuttgart audience
#·InterestCategoryAffinity×
01Deniz UndavSports10.15×
02Hertha BSCSports7.20×
03RB LeipzigSports6.79×
04Hamburger SVSports6.61×
05F.C. Hansa RostockSports6.57×
063. LigaSports6.55×
07FC Schalke 04Sports5.97×
08Hannover 96Sports5.92×
09SV Werder BremenSports5.91×
10Borussia MönchengladbachSports5.83×
11SC FreiburgSports5.82×
12Dynamo DresdenSports5.27×
131. FC KölnSports5.08×
142. BundesligaSports4.61×
15Borussia DortmundSports3.89×
16SportschauSports3.89×
17FC Bayern MunichSports3.39×
18Eintracht FrankfurtSports3.39×
19BundesligaSports3.19×
20FIFA World CupSports2.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the VfB Stuttgart audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by VfB Stuttgart audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.20×
TraditionCONSERVATISM0.99×
IndividualismJOY0.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by VfB Stuttgart audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.52×
ExtroversionTHRILL0.61×
Pet OwnershipJOY0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does VfB Stuttgart have in Germany?

VfB Stuttgart has an estimated audience of 11,671,070 people in Germany, concentrated in Baden-Württemberg and Bayern.

02

What is the gender split and age of VfB Stuttgart fans?

32.8% of VfB Stuttgart fans are female, 67.2% are male, with an average age of 35.5 years.

03

Which brands do VfB Stuttgart fans like most?

VfB Stuttgart fans show strongest brand affinity for SV Werder Bremen (5.91×), Borussia Dortmund (3.89×), and FC Bayern Munich (3.39×) over the country average.

04

Where do VfB Stuttgart fans live in Germany?

VfB Stuttgart fans in Germany are most concentrated in Baden-Württemberg (reach ~8.5M), Bayern (reach ~1.5M), and Nordrhein-Westfalen (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do VfB Stuttgart fans also like?

Beyond VfB Stuttgart itself, the audience over-indexes on Borussia Dortmund (3.89×), FC Bayern Munich (3.39×), Deniz Undav (10.15×), and RB Leipzig (6.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See VfB Stuttgart audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for VfB Stuttgart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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