VfB Stuttgart Audience in Germany
VfB Stuttgart has an estimated audience of 11,601,792 people in Germany. 32.8% are female, 67.2% are male, average age 35.5. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Borussia Dortmund, SV Werder Bremen, RB Leipzig, Hamburger SV, Hertha BSC.
The average VfB Stuttgart fan in Germany is 35.5 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Borussia Dortmund, SV Werder Bremen, RB Leipzig, with strongest over-indexing on Borussia Dortmund (3.89× the country average). Demographically, the VfB Stuttgart audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of VfB Stuttgart fans
| Metric | Value |
|---|---|
| Female | 32.8% |
| Male | 67.2% |
| Average age | 35.5 |
| Estimated audience size | 11,601,792 |
Audience persona
The typical VfB Stuttgart fan in Germany is more male, around 35.5 years old, with strong Patriotism tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 8,434,424 | 7.8× |
| Bayern | 1,525,686 | 0.82× |
| Nordrhein-Westfalen | 1,357,804 | 0.53× |
| Hessen | 709,581 | 0.8× |
| Niedersachsen | 643,874 | 0.57× |
| Rheinland-Pfalz | 400,055 | 0.69× |
| Sachsen | 308,062 | 0.54× |
| Berlin | 243,344 | 0.47× |
| Schleswig-Holstein | 199,776 | 0.48× |
| Thüringen | 156,119 | 0.53× |
| Brandenburg | 137,765 | 0.38× |
| Sachsen-Anhalt | 134,974 | 0.45× |
| Hamburg | 129,151 | 0.49× |
| Saarland | 88,471 | 0.62× |
| Mecklenburg-Vorpommern | 83,178 | 0.38× |
| Bremen | 44,434 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 3.89× | Sports |
| SV Werder Bremen | 5.91× | Sports |
| RB Leipzig | 6.79× | Sports |
| Hamburger SV | 6.61× | Sports |
| Hertha BSC | 7.2× | Sports |
| FC Bayern Munich | 3.39× | Sports |
| 2. Bundesliga | 4.61× | Sports |
| FC Schalke 04 | 5.97× | Sports |
| Bundesliga | 3.19× | Sports |
| Dynamo Dresden | 5.27× | Sports |
| 3. Liga | 6.55× | Sports |
| F.C. Hansa Rostock | 6.57× | Sports |
| Sportschau | 3.89× | Sports |
| Hannover 96 | 5.92× | Sports |
| FIFA World Cup | 2.85× | Sports |
| Sport Bild | 4.79× | Sports |
| Eintracht Frankfurt | 3.39× | Sports |
| DFB-Pokal | 5.56× | Sports |
| Bayer 04 Leverkusen | 5.94× | Sports |
| SC Freiburg | 5.82× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.38 |
| Early Adopter Mentality | POWER | 1.04 |
| Career Orientation | POWER | 1.03 |
| Sports Activity | POWER | 0.99 |
| Sustainability | BALANCE | 0.98 |
| Pet Ownership | JOY | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 63.0% |
| United Kingdom | 2.9% |
| Brazil | 2.7% |
See VfB Stuttgart audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does VfB Stuttgart have in Germany?
VfB Stuttgart has an estimated audience of 11,601,792 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of VfB Stuttgart fans?
32.8% of VfB Stuttgart fans are female, 67.2% are male, with an average age of 35.5 years.
Which brands do VfB Stuttgart fans like most?
VfB Stuttgart fans show strongest brand affinity for Borussia Dortmund (3.89×), SV Werder Bremen (5.91×), and RB Leipzig (6.79×) over the country average.
Where do VfB Stuttgart fans live in Germany?
VfB Stuttgart fans in Germany are most concentrated in Baden-Württemberg (reach 8,434,424), Bayern (reach 1,525,686), and Nordrhein-Westfalen (reach 1,357,804). These three regions account for the largest share of the active audience.
What other brands do VfB Stuttgart fans also like?
Beyond VfB Stuttgart itself, the audience over-indexes on SV Werder Bremen (5.91×), RB Leipzig (6.79×), Hamburger SV (6.61×), and Hertha BSC (7.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for VfB Stuttgart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.