A data profile of the people who buy, follow and care about UEFA Europa League in United Kingdom — modelled from more than twelve digital signal sources. UEFA Europa League has an estimated audience of 6,709,410 people in United Kingdom.
The average UEFA Europa League fan in United Kingdom is 38.8 years old, more male, and lives primarily in England.
The audience is concentrated in England, Greater London, North West.
Top brand affinities include Ligue 1, BBC Sport, Premier League, with strongest over-indexing on Ligue 1 (14.09× the country average).
Demographically, the UEFA Europa League audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical UEFA Europa League fan in United Kingdom is more male, around 38.8 years old, with strong Risk Appetite tendencies and a notable affinity for Ligue 1.
The key figures that characterise the UEFA Europa League profile in United Kingdom.
31.6% are female, 68.4% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 31.6% |
| Male | 68.4% |
| Average age | 38.8 |
| Estimated audience size | 6,709,410 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 21% |
of the worldwide UEFA Europa League audience comes from United Kingdom.
| Country | Share |
|---|---|
| Italy | 10.1% |
| United States | 7.9% |
| Germany | 7.7% |
Where the UEFA Europa League audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~1M | 1.46× | |
| 02 | Scotland | ~800K | 1.45× | |
| 03 | North West | ~1M | 1.40× | |
| 04 | East of England | ~700K | 1.16× | |
| 05 | East Midlands | ~500K | 1.02× | |
| 06 | Northern Ireland | ~200K | 1.02× | |
| 07 | South East | ~900K | 1.01× | |
| 08 | England | ~5M | 0.97× | |
| 09 | South West | ~500K | 0.87× | |
| 10 | West Midlands | ~200K | 0.78× | |
| 11 | Yorkshire and the Humber | ~400K | 0.70× | |
| 12 | North East | ~200K | 0.66× | |
| 13 | Wales | ~200K | 0.58× |
The strongest cross-interests of the UEFA Europa League audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ligue 1 | Sports | 14.09× | ||
| 02 | Mason Greenwood | Sports | 12.76× | ||
| 03 | Jamie Vardy | Sports | 10.43× | ||
| 04 | Fulham F.C. | Sports | 9.17× | ||
| 05 | Crystal Palace F.C. | Sports | 8.65× | ||
| 06 | Marcus Rashford | Sports | 7.87× | ||
| 07 | Paris Saint-Germain | Sports | 5.62× | ||
| 08 | Rugby union | Sports | 4.80× | ||
| 09 | BBC Sport | Sports | 4.48× | ||
| 10 | Sporting Life (British newspaper) | Sports | 4.42× | ||
| 11 | Nottingham Forest | Sports | 4.10× | ||
| 12 | Premier League | Sports | 4.01× | ||
| 13 | Sky Sport | Sports | 3.95× | ||
| 14 | Manchester City F.C. | Sports | 3.60× | ||
| 15 | Wembley Stadium | Sports | 3.40× | ||
| 16 | Team sport | Sports | 3.00× | ||
| 17 | FIFA World Cup 2026 | Sports | 2.97× | ||
| 18 | Manchester United F.C. | Sports | 2.79× | ||
| 19 | UEFA Champions League | Sports | 2.72× | ||
| 20 | FIFA World Cup | Sports | 1.87× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.15× | |
| Luxury Orientation | PREMIUM | 1.14× | |
| Social Media Usage | JOY | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.62× | |
| Community Orientation | OPEN | 0.64× | |
| Family Orientation | CONSERVATISM | 0.65× |
UEFA Europa League has an estimated audience of 6,709,410 people in United Kingdom, concentrated in England and Greater London.
31.6% of UEFA Europa League fans are female, 68.4% are male, with an average age of 38.8 years.
UEFA Europa League fans show strongest brand affinity for Ligue 1 (14.09×), BBC Sport (4.48×), and Premier League (4.01×) over the country average.
UEFA Europa League fans in United Kingdom are most concentrated in England (reach ~5M), Greater London (reach ~1M), and North West (reach ~1M). These three regions account for the largest share of the active audience.
Beyond UEFA Europa League itself, the audience over-indexes on BBC Sport (4.48×), Premier League (4.01×), Crystal Palace F.C. (8.65×), and Rugby union (4.8×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for UEFA Europa League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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