A data profile of the people who buy, follow and care about Sporting Life (British newspaper) in United Kingdom — modelled from more than twelve digital signal sources. Sporting Life (British newspaper) has an estimated audience of 8,108,280 people in United Kingdom.
The average Sporting Life (British newspaper) fan in United Kingdom is 44.3 years old, more male, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, Scotland.
Top brand affinities include Racing Post, At the Races, Gary Anderson (darts player), with strongest over-indexing on Racing Post (7.4× the country average).
Demographically, the Sporting Life (British newspaper) audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Need for Security, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Sporting Life (British newspaper) fan in United Kingdom is more male, around 44.3 years old, with strong Need for Security tendencies and a notable affinity for Racing Post.
The key figures that characterise the Sporting Life (British newspaper) profile in United Kingdom.
19.0% are female, 81.0% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 19.0% |
| Male | 81.0% |
| Average age | 44.3 |
| Estimated audience size | 8,108,280 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Sporting Life (British newspaper) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 46.5% |
| Ireland | 18.6% |
| Macedonia | 12.0% |
Where the Sporting Life (British newspaper) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North East | ~600K | 1.88× | |
| 02 | Yorkshire and the Humber | ~1M | 1.75× | |
| 03 | Northern Ireland | ~400K | 1.46× | |
| 04 | West Midlands | ~400K | 1.14× | |
| 05 | Scotland | ~800K | 1.12× | |
| 06 | Wales | ~400K | 0.87× | |
| 07 | East of England | ~600K | 0.80× | |
| 08 | North West | ~600K | 0.68× | |
| 09 | South East | ~700K | 0.63× | |
| 10 | England | ~4M | 0.56× | |
| 11 | South West | ~400K | 0.56× | |
| 12 | East Midlands | ~300K | 0.56× |
The strongest cross-interests of the Sporting Life (British newspaper) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Canadian whisky | Food & Beverages | 34.95× | ||
| 02 | Gary Anderson (darts player) | Sports | 34.22× | ||
| 03 | Peter Wright (darts player) | Sports | 33.25× | ||
| 04 | Michael van Gerwen | Sports | 21.79× | ||
| 05 | At the Races | Sports | 12.24× | ||
| 06 | Michael Carrick | Sports | 9.38× | ||
| 07 | Boylesports | Games | 7.52× | ||
| 08 | Bet365 | Games | 7.52× | ||
| 09 | Racing Post | Sports | 7.40× | ||
| 10 | Daily Star (United Kingdom) | News | 6.15× | ||
| 11 | Sports betting | Games | 5.81× | ||
| 12 | Sky Bet | Games | 5.63× | ||
| 13 | UEFA Europa League | Sports | 4.42× | ||
| 14 | Premier League | Sports | 3.69× | ||
| 15 | UEFA Champions League | Sports | 3.60× | ||
| 16 | Paddy Power | Games | 3.55× | ||
| 17 | FIFA World Cup | Sports | 3.37× | ||
| 18 | Betfred | Games | 3.25× | ||
| 19 | Breaking news | Movies & TV | 2.95× | ||
| 20 | BBC Sport | Sports | 2.41× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.37× | |
| Spirituality | BALANCE | 1.27× | |
| Indulgence | JOY | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.42× | |
| Design Affinity | PREMIUM | 0.53× | |
| Creativity | OPEN | 0.61× |
Sporting Life (British newspaper) has an estimated audience of 8,108,280 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
19.0% of Sporting Life (British newspaper) fans are female, 81.0% are male, with an average age of 44.3 years.
Sporting Life (British newspaper) fans show strongest brand affinity for Racing Post (7.4×), At the Races (12.24×), and Gary Anderson (darts player) (34.22×) over the country average.
Sporting Life (British newspaper) fans in United Kingdom are most concentrated in England (reach ~4M), Yorkshire and the Humber (reach ~1M), and Scotland (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Sporting Life (British newspaper) itself, the audience over-indexes on At the Races (12.24×), Gary Anderson (darts player) (34.22×), FIFA World Cup (3.37×), and Sky Bet (5.63×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Sporting Life (British newspaper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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