BBC iPlayer (Global) Audience in United Kingdom

BBC iPlayer (Global) has an estimated audience of 44,084,000 people in United Kingdom. Top regions: England, South East, Yorkshire and the Humber.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Category: Movies & TV · Type: Website / Newspaper / Magazine
Demographics of BBC iPlayer (Global) fans
| Metric | Value |
|---|---|
| Estimated audience size | 44,084,000 |
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 33,063,000 | 1.51× |
| South East | 6,781,880 | 1.15× |
| Yorkshire and the Humber | 4,114,500 | 1.3× |
| South West | 3,754,171 | 1.04× |
| Scotland | 3,538,345 | 0.89× |
| East of England | 3,450,879 | 0.86× |
| East Midlands | 2,482,852 | 0.8× |
| North West | 2,309,175 | 0.49× |
| Wales | 2,248,203 | 0.89× |
| West Midlands | 2,196,000 | 1.31× |
| North East | 1,812,055 | 1.06× |
| Northern Ireland | 960,475 | 0.71× |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 91.3% |
| United States | 2.5% |
| Ireland | 1.1% |
See BBC iPlayer (Global) audiences in other countries
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How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for BBC iPlayer (Global). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.