A data profile of the people who buy, follow and care about BBC iPlayer (Global) in United Kingdom — modelled from more than twelve digital signal sources. BBC iPlayer (Global) has an estimated audience of 46,427,248 people in United Kingdom.
BBC iPlayer (Global) has an estimated audience of 46,427,248 people in United Kingdom. Top regions: England, South East, Yorkshire and the Humber.
The audience is concentrated in England, South East, Yorkshire and the Humber.
The key figures that characterise the BBC iPlayer (Global) profile in United Kingdom.
| Metric | Value |
|---|---|
| Estimated audience size | 46,427,248 |
of the worldwide BBC iPlayer (Global) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 90.6% |
| United States | 2.7% |
| Ireland | 1.0% |
Where the BBC iPlayer (Global) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~33M | 1.51× | |
| 02 | West Midlands | ~2M | 1.31× | |
| 03 | Yorkshire and the Humber | ~4M | 1.30× | |
| 04 | South East | ~7M | 1.15× | |
| 05 | North East | ~2M | 1.06× | |
| 06 | South West | ~4M | 1.04× | |
| 07 | Scotland | ~3.5M | 0.89× | |
| 08 | Wales | ~2M | 0.89× | |
| 09 | East of England | ~3.5M | 0.86× | |
| 10 | East Midlands | ~2.5M | 0.80× | |
| 11 | Northern Ireland | ~1M | 0.71× | |
| 12 | North West | ~2.5M | 0.49× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for BBC iPlayer (Global). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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