Top 50 Website / Newspaper / Magazines in United Kingdom

This curated ranking covers the 50 largest website / newspaper / magazines in United Kingdom, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 7,008 website / newspaper / magazines tracked in United Kingdom, the 50 ranked here account for the largest measured audience reach. BBC iPlayer (Global), Instagram and YouTube lead the list with a combined estimated audience of 101,150,981 people. Across all 50 entries the average audience size is 11,696,433, and the largest, BBC iPlayer (Global), reaches around 44,084,000 people in United Kingdom. Audience size is the estimated number of unique people in United Kingdom who actively engage with each website / newspaper / magazine, derived from search demand signals. Rankings reflect search-behavior signals collected across United Kingdom and are refreshed weekly.

Ranking

Rank	Name	Audience size	Country share	Subtype	Category
1	BBC iPlayer (Global)	44,084,000	91.4%		Movies & TV
2	Instagram	29,815,932	2.5%	Social media	Internet & Social Media
3	YouTube	27,251,049	1.4%	Social media	Movies & TV
4	X	23,339,906	3.8%	Social media	Internet & Social Media
5	TikTok	21,429,272	3.2%	Social media	Internet & Social Media
6	Daily Express	20,214,446	67.3%	Newspaper	News
7	Very (online retailer)	18,398,476	60.5%
8	Daily Mirror	18,137,552	65.1%	Newspaper	News
9	Spotify	16,523,398	4.0%	TV / music streaming	Internet & Social Media
10	Pinterest	15,334,110	3.4%	Social media	Internet & Social Media
11	The Guardian	15,004,613	28.5%	Newspaper	News
12	Facebook	14,561,960	2.2%	Social media	Internet & Social Media
13	Mail Online	13,559,936	72.6%		News
14	WhatsApp	13,546,866	2.3%	Social media	Internet & Social Media
15	Google Maps	13,449,029	2.8%		Internet & Social Media
16	Liverpool Echo	11,915,157	85.9%	Newspaper	News
17	Google	11,868,628	2.1%	Search engine	Internet & Social Media
18	TripAdvisor	11,834,453	8.2%		Travel & Leisure
19	Daily Mail	11,689,918	15.2%	Newspaper	News
20	Google Docs	11,000,613	6.8%		Internet & Social Media
21	Gmail	10,403,247	1.3%		Internet & Social Media
22	Wikipedia	10,391,633	5.2%		Internet & Social Media
23	Daily Express (Sabah)	10,291,870	73.2%		News
24	Racing Post	10,106,406	72.8%	Newspaper	Sports
25	OnlyFans	9,738,770	9.7%		Technology & Electronics
26	The Independent	9,737,401	34.1%	Newspaper	News
27	Daily Star (United Kingdom)	9,614,664	61.3%	Newspaper	News
28	Etsy	9,037,593	8.8%	Vintage fashion	Fashion & Accessoires
29	Snapchat	8,566,225	6.2%	Social media	Internet & Social Media
30	Reddit	8,528,528	4.7%	Social media	Internet & Social Media
31	MSN	8,507,203	4.5%		News
32	Facebook Messenger	8,010,017	4.3%	Social media	Internet & Social Media
33	Sporting Life (British newspaper)	7,725,750	51.1%		Sports
34	Bluesky	7,393,430	10.2%	Social media	Internet & Social Media
35	Groupon	7,309,096	11.8%	Consulting	Internet & Social Media
36	Gov.uk	7,088,511	74.8%		Politics & Society
37	Manchester Evening News	7,052,930	81.8%	Newspaper	News
38	The Times	7,041,775	31.8%	Newspaper	News
39	TopCashBack	6,386,371	63.3%		Shopping
40	Mumsnet	6,230,771	69.0%		Kids & Family
41	Apple TV	6,201,152	6.9%	TV / music streaming	Movies & TV
42	ancestry	5,599,196	12.9%		Kids & Family
43	The Daily Star (Bangladesh)	5,555,064	84.5%	Newspaper	News
44	GeoGuessr	5,539,865	8.8%		Internet & Social Media
45	Google Flights	5,351,978	4.1%		Travel & Leisure
46	The Times (Shreveport)	5,263,336	50.0%	Newspaper	News
47	London Evening Standard	4,945,081	57.6%		News
48	Imdb	4,891,401	9.0%		Movies & TV
49	Wallpaper	4,715,862	5.5%		Home & Garden
50	Wales Online	4,637,243	97.4%	Newspaper	News