A data profile of the people who buy, follow and care about TripAdvisor in United Kingdom — modelled from more than twelve digital signal sources. TripAdvisor has an estimated audience of 11,649,994 people in United Kingdom.
The average TripAdvisor fan in United Kingdom is 45.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include YouTube Music, British Airways, Cathay Pacific, with strongest over-indexing on YouTube Music (5.03× the country average).
Demographically, the TripAdvisor audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Travelling, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical TripAdvisor fan in United Kingdom is more female, around 45.7 years old, with strong Travelling tendencies and a notable affinity for YouTube Music.
The key figures that characterise the TripAdvisor profile in United Kingdom.
58.6% are female, 41.4% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 45.7 |
| Estimated audience size | 11,649,994 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide TripAdvisor audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 14.7% |
| United Kingdom | 8.0% |
| Italy | 7.3% |
Where the TripAdvisor audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~1.5M | 1.34× | |
| 02 | South West | ~1.5M | 1.34× | |
| 03 | East Midlands | ~1M | 1.17× | |
| 04 | Wales | ~700K | 1.12× | |
| 05 | Scotland | ~1M | 1.05× | |
| 06 | East of England | ~1M | 1.03× | |
| 07 | North East | ~500K | 1.01× | |
| 08 | Northern Ireland | ~400K | 1.00× | |
| 09 | South East | ~1.5M | 0.99× | |
| 10 | England | ~8.5M | 0.82× | |
| 11 | Yorkshire and the Humber | ~800K | 0.82× | |
| 12 | Greater London | ~1M | 0.66× | |
| 13 | West Midlands | ~300K | 0.64× |
The strongest cross-interests of the TripAdvisor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cathay Pacific | Travel & Leisure | 8.43× | ||
| 02 | Air Canada | Travel & Leisure | 7.54× | ||
| 03 | Air France | Travel & Leisure | 7.02× | ||
| 04 | American Airlines | Travel & Leisure | 6.75× | ||
| 05 | KLM | Travel & Leisure | 6.03× | ||
| 06 | YouTube Music | Internet & Social Media | 5.03× | ||
| 07 | Package tour | Travel & Leisure | 4.04× | ||
| 08 | Expedia | Travel & Leisure | 3.37× | ||
| 09 | Skyscanner | Travel & Leisure | 3.27× | ||
| 10 | Travel Adventures | Travel & Leisure | 3.25× | ||
| 11 | Expensive Taste | Business & Career | 2.89× | ||
| 12 | Booking.com | Travel & Leisure | 2.76× | ||
| 13 | British Airways | Travel & Leisure | 2.36× | ||
| 14 | TUI | Travel & Leisure | 2.29× | ||
| 15 | Airbnb | Travel & Leisure | 2.13× | ||
| 16 | Holiday | Travel & Leisure | 1.82× | ||
| 17 | Daily Express | News | 1.61× | ||
| 18 | Hotels | Travel & Leisure | 1.57× | ||
| 19 | Leisure | Travel & Leisure | 1.57× | ||
| 20 | Current events | Arts & Culture | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.78× | |
| Indulgence | JOY | 1.33× | |
| Community Orientation | OPEN | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.61× | |
| Early Adopter Mentality | POWER | 0.73× | |
| Patriotism | CONSERVATISM | 0.76× |
TripAdvisor has an estimated audience of 11,649,994 people in United Kingdom, concentrated in England and North West.
58.6% of TripAdvisor fans are female, 41.4% are male, with an average age of 45.7 years.
TripAdvisor fans show strongest brand affinity for YouTube Music (5.03×), British Airways (2.36×), and Cathay Pacific (8.43×) over the country average.
TripAdvisor fans in United Kingdom are most concentrated in England (reach ~8.5M), North West (reach ~1.5M), and South East (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond TripAdvisor itself, the audience over-indexes on British Airways (2.36×), Cathay Pacific (8.43×), Travel Adventures (3.25×), and Booking.com (2.76×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for TripAdvisor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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