TripAdvisor Audience in United Kingdom
TripAdvisor has an estimated audience of 11,654,755 people in United Kingdom. 58.6% are female, 41.4% are male, average age 45.7. Top regions: England, North West, South East. Top brand affinities: YouTube Music, British Airways, Travel Adventures, Cathay Pacific, American Airlines.
The average TripAdvisor fan in United Kingdom is 45.7 years old, more female, and lives primarily in England. The audience is concentrated in England, North West, South East. Top brand affinities include YouTube Music, British Airways, Travel Adventures, with strongest over-indexing on YouTube Music (5.03× the country average). Demographically, the TripAdvisor audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Website / Newspaper / Magazine
Demographics of TripAdvisor fans
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 45.7 |
| Estimated audience size | 11,654,755 |
Audience persona
The typical TripAdvisor fan in United Kingdom is more female, around 45.7 years old, with strong Travelling tendencies and a notable affinity for YouTube Music.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 8,741,067 | 0.82× |
| North West | 1,674,773 | 1.34× |
| South East | 1,556,492 | 0.99× |
| South West | 1,282,673 | 1.34× |
| Scotland | 1,106,262 | 1.05× |
| East of England | 1,094,307 | 1.03× |
| Greater London | 1,005,239 | 0.66× |
| East Midlands | 959,046 | 1.17× |
| Yorkshire and the Humber | 763,123 | 0.82× |
| Wales | 746,074 | 1.12× |
| North East | 457,591 | 1.01× |
| Northern Ireland | 358,350 | 1× |
| West Midlands | 319,666 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| YouTube Music | 5.03× | Internet & Social Media |
| British Airways | 2.36× | Travel & Leisure |
| Travel Adventures | 3.25× | Travel & Leisure |
| Cathay Pacific | 8.43× | Travel & Leisure |
| American Airlines | 6.75× | Travel & Leisure |
| TUI | 2.29× | Travel & Leisure |
| Premier Inn | 2.24× | Travel & Leisure |
| Booking.com | 2.76× | Travel & Leisure |
| Airbnb | 2.13× | Travel & Leisure |
| Air France | 7.02× | Travel & Leisure |
| Halifax | 1.57× | Music & Radio |
| Expensive Taste | 2.89× | Business & Career |
| Holiday | 1.82× | Travel & Leisure |
| KLM | 6.03× | Travel & Leisure |
| Hotels | 1.57× | Travel & Leisure |
| Leisure | 1.57× | Travel & Leisure |
| Package tour | 4.04× | Travel & Leisure |
| Current events | 1.51× | Arts & Culture |
| Air Canada | 7.54× | Travel & Leisure |
| Daily Express | 1.61× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.78 |
| Luxury Orientation | PREMIUM | 1.45 |
| Family Orientation | CONSERVATISM | 1.32 |
| Sports Activity | POWER | 1.21 |
| Price Sensitivity | PREMIUM | 1.17 |
| Quality Awareness | PREMIUM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.5% |
| United Kingdom | 8.0% |
| Italy | 7.3% |
See TripAdvisor audiences in other countries
More Travel & Leisure audiences in United Kingdom
- BBC iPlayer (Global) (44,084,000)
- Instagram (29,815,933)
- YouTube (27,251,049)
- X (23,339,907)
- TikTok (21,420,724)
Frequently asked questions
How many fans does TripAdvisor have in United Kingdom?
TripAdvisor has an estimated audience of 11,654,755 people in United Kingdom, concentrated in England and North West.
What is the gender split and age of TripAdvisor fans?
58.6% of TripAdvisor fans are female, 41.4% are male, with an average age of 45.7 years.
Which brands do TripAdvisor fans like most?
TripAdvisor fans show strongest brand affinity for YouTube Music (5.03×), British Airways (2.36×), and Travel Adventures (3.25×) over the country average.
Where do TripAdvisor fans live in United Kingdom?
TripAdvisor fans in United Kingdom are most concentrated in England (reach 8,741,067), North West (reach 1,674,773), and South East (reach 1,556,492). These three regions account for the largest share of the active audience.
What other brands do TripAdvisor fans also like?
Beyond TripAdvisor itself, the audience over-indexes on British Airways (2.36×), Travel Adventures (3.25×), Cathay Pacific (8.43×), and American Airlines (6.75×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for TripAdvisor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.