A data profile of the people who buy, follow and care about Travel Adventures in United Kingdom — modelled from more than twelve digital signal sources. Travel Adventures has an estimated audience of 7,699,983 people in United Kingdom.
The average Travel Adventures fan in United Kingdom is 43.6 years old, balanced, and lives primarily in Wales.
The audience is concentrated in Wales, England, South East.
Top brand affinities include Expensive Taste, Luxury yacht, TripAdvisor, with strongest over-indexing on Expensive Taste (5.98× the country average).
Demographically, the Travel Adventures audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Indulgence, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Travel Adventures fan in United Kingdom is balanced, around 43.6 years old, with strong Indulgence tendencies and a notable affinity for Expensive Taste.
The key figures that characterise the Travel Adventures profile in United Kingdom.
52.5% are female, 47.5% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 43.6 |
| Estimated audience size | 7,699,983 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 32% |
of the worldwide Travel Adventures audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.6% |
| Japan | 8.6% |
| China | 6.5% |
Where the Travel Adventures audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~1.5M | 3.53× | |
| 02 | East of England | ~1M | 1.35× | |
| 03 | West Midlands | ~300K | 1.06× | |
| 04 | South East | ~1M | 1.03× | |
| 05 | South West | ~600K | 1.01× | |
| 06 | Yorkshire and the Humber | ~600K | 0.98× | |
| 07 | North East | ~300K | 0.97× | |
| 08 | East Midlands | ~500K | 0.93× | |
| 09 | North West | ~700K | 0.88× | |
| 10 | Northern Ireland | ~200K | 0.86× | |
| 11 | Scotland | ~400K | 0.64× | |
| 12 | England | ~1.5M | 0.20× |
The strongest cross-interests of the Travel Adventures audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Expensive Taste | Business & Career | 5.98× | ||
| 02 | Luxury yacht | Travel & Leisure | 5.69× | ||
| 03 | Longchamp | Fashion & Accessoires | 5.16× | ||
| 04 | Female entrepreneur | Business & Career | 4.52× | ||
| 05 | Home business | Business & Career | 4.28× | ||
| 06 | Child development | Business & Career | 3.99× | ||
| 07 | Mango | Shopping | 3.79× | ||
| 08 | Purchase discount | Shopping | 3.54× | ||
| 09 | Mortgage calculator | Home & Garden | 3.37× | ||
| 10 | Livemusic | Music & Radio | 3.36× | ||
| 11 | TripAdvisor | Travel & Leisure | 3.25× | ||
| 12 | Summer vacation | Travel & Leisure | 3.14× | ||
| 13 | Gift card | Shopping | 2.83× | ||
| 14 | Starter home | Home & Garden | 2.82× | ||
| 15 | Digital photography | Business & Career | 2.75× | ||
| 16 | Property finder | Home & Garden | 2.72× | ||
| 17 | Weddings | Kids & Family | 2.49× | ||
| 18 | Costco | Shopping | 2.04× | ||
| 19 | Breaking news | Movies & TV | 1.84× | ||
| 20 | Kitchen | Home & Garden | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.67× | |
| Patriotism | CONSERVATISM | 1.92× | |
| Pet Ownership | JOY | 1.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.90× | |
| Spirituality | BALANCE | 0.92× | |
| Tradition | CONSERVATISM | 0.92× |
Travel Adventures has an estimated audience of 7,699,983 people in United Kingdom, concentrated in Wales and England.
52.5% of Travel Adventures fans are female, 47.5% are male, with an average age of 43.6 years.
Travel Adventures fans show strongest brand affinity for Expensive Taste (5.98×), Luxury yacht (5.69×), and TripAdvisor (3.25×) over the country average.
Travel Adventures fans in United Kingdom are most concentrated in Wales (reach ~1.5M), England (reach ~1.5M), and South East (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Travel Adventures itself, the audience over-indexes on Luxury yacht (5.69×), TripAdvisor (3.25×), Weddings (2.49×), and Livemusic (3.36×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Travel Adventures. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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