A data profile of the people who buy, follow and care about Purchase discount in United Kingdom — modelled from more than twelve digital signal sources. Purchase discount has an estimated audience of 3,535,746 people in United Kingdom.
The average Purchase discount fan in United Kingdom is 45.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Millie Bobby Brown, Morrisons, Sky Bet, with strongest over-indexing on Millie Bobby Brown (7.33× the country average).
Demographically, the Purchase discount audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Individualism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Purchase discount fan in United Kingdom is more female, around 45.7 years old, with strong Individualism tendencies and a notable affinity for Millie Bobby Brown.
The key figures that characterise the Purchase discount profile in United Kingdom.
63.9% are female, 36.1% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 45.7 |
| Estimated audience size | 3,535,746 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 37% |
of the worldwide Purchase discount audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 13.6% |
| India | 6.1% |
| Japan | 4.8% |
Where the Purchase discount audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~300K | 1.04× | |
| 02 | Wales | ~200K | 1.03× | |
| 03 | East of England | ~300K | 1.01× | |
| 04 | Northern Ireland | ~100K | 1.00× | |
| 05 | Scotland | ~300K | 0.99× | |
| 06 | South East | ~500K | 0.98× | |
| 07 | Yorkshire and the Humber | ~300K | 0.98× | |
| 08 | West Midlands | ~100K | 0.98× | |
| 09 | England | ~2.5M | 0.88× |
The strongest cross-interests of the Purchase discount audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Millie Bobby Brown | Movies & TV | 7.33× | ||
| 02 | Kinesiology | Health | 4.49× | ||
| 03 | Surrey | Travel & Leisure | 4.49× | ||
| 04 | We Buy Any Car | Cars & Mobility | 4.42× | ||
| 05 | Expensive Taste | Business & Career | 4.37× | ||
| 06 | Hobbycraft | Home & Garden | 4.37× | ||
| 07 | WeTransfer | Internet & Social Media | 4.22× | ||
| 08 | Paddington | Movies & TV | 4.09× | ||
| 09 | Gala Bingo | Games | 4.03× | ||
| 10 | NatWest | Business & Career | 3.93× | ||
| 11 | Sky Bet | Games | 3.87× | ||
| 12 | Property finder | Home & Garden | 3.68× | ||
| 13 | Morrisons | Food & Beverages | 3.67× | ||
| 14 | Home decorating ideas | Home & Garden | 3.67× | ||
| 15 | Mecca Bingo | Games | 3.65× | ||
| 16 | Travel Adventures | Travel & Leisure | 3.54× | ||
| 17 | ancestry | Kids & Family | 3.40× | ||
| 18 | Betfred | Games | 3.11× | ||
| 19 | Matalan | Shopping | 3.01× | ||
| 20 | Toolstation | Home & Garden | 2.83× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.51× | |
| Convenience Orientation | PREMIUM | 1.50× | |
| Price Sensitivity | PREMIUM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.41× | |
| Need for Security | CONSERVATISM | 0.41× | |
| Tradition | CONSERVATISM | 0.45× |
Purchase discount has an estimated audience of 3,535,746 people in United Kingdom, concentrated in England and South East.
63.9% of Purchase discount fans are female, 36.1% are male, with an average age of 45.7 years.
Purchase discount fans show strongest brand affinity for Millie Bobby Brown (7.33×), Morrisons (3.67×), and Sky Bet (3.87×) over the country average.
Purchase discount fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and East of England (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Purchase discount itself, the audience over-indexes on Morrisons (3.67×), Sky Bet (3.87×), We Buy Any Car (4.42×), and NatWest (3.93×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Purchase discount. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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