A data profile of the people who buy, follow and care about Paddington in United Kingdom — modelled from more than twelve digital signal sources. Paddington has an estimated audience of 5,408,979 people in United Kingdom.
The average Paddington fan in United Kingdom is 43.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, South West.
Top brand affinities include TF1, Emma Thompson, Cooking, with strongest over-indexing on TF1 (16.24× the country average).
Demographically, the Paddington audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Paddington fan in United Kingdom is more female, around 43.3 years old, with strong Indulgence tendencies and a notable affinity for TF1.
The key figures that characterise the Paddington profile in United Kingdom.
66.5% are female, 33.5% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 43.3 |
| Estimated audience size | 5,408,979 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 26% |
of the worldwide Paddington audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 36.4% |
| United States | 7.4% |
| Australia | 6.3% |
Where the Paddington audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~4.5M | 2.05× | |
| 02 | South East | ~1.5M | 1.89× | |
| 03 | South West | ~700K | 1.35× | |
| 04 | East of England | ~600K | 1.10× | |
| 05 | West Midlands | ~300K | 0.99× | |
| 06 | Wales | ~300K | 0.95× | |
| 07 | Yorkshire and the Humber | ~400K | 0.93× | |
| 08 | North East | ~200K | 0.75× | |
| 09 | East Midlands | ~300K | 0.63× | |
| 10 | Scotland | ~300K | 0.56× | |
| 11 | Northern Ireland | ~90K | 0.47× | |
| 12 | North West | ~200K | 0.38× |
The strongest cross-interests of the Paddington audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TF1 | Movies & TV | 16.24× | ||
| 02 | Daniel Day-Lewis | Movies & TV | 9.15× | ||
| 03 | Emma Thompson | Movies & TV | 8.21× | ||
| 04 | Judi Dench | Movies & TV | 4.70× | ||
| 05 | Home business | Business & Career | 4.34× | ||
| 06 | Purchase discount | Shopping | 4.09× | ||
| 07 | Luxury yacht | Travel & Leisure | 3.73× | ||
| 08 | Cider | Food & Beverages | 3.37× | ||
| 09 | Expensive Taste | Business & Career | 2.72× | ||
| 10 | Breaking news | Movies & TV | 2.43× | ||
| 11 | Wikipedia | Internet & Social Media | 2.34× | ||
| 12 | Energy | Home & Garden | 2.30× | ||
| 13 | EBay | Shopping | 2.14× | ||
| 14 | Documentary movies | Movies & TV | 1.92× | ||
| 15 | Cooking | Food & Beverages | 1.84× | ||
| 16 | Comedy movies | Movies & TV | 1.75× | ||
| 17 | Veganism | Food & Beverages | 1.73× | ||
| 18 | Coffee | Food & Beverages | 1.73× | ||
| 19 | Rock music | Music & Radio | 1.69× | ||
| 20 | Pop music | Music & Radio | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.21× | |
| Convenience Orientation | PREMIUM | 1.56× | |
| Quality Awareness | PREMIUM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.77× | |
| Pet Ownership | JOY | 0.78× | |
| Mindfulness | BALANCE | 0.82× |
Paddington has an estimated audience of 5,408,979 people in United Kingdom, concentrated in England and South East.
66.5% of Paddington fans are female, 33.5% are male, with an average age of 43.3 years.
Paddington fans show strongest brand affinity for TF1 (16.24×), Emma Thompson (8.21×), and Cooking (1.84×) over the country average.
Paddington fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~1.5M), and South West (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Paddington itself, the audience over-indexes on Emma Thompson (8.21×), Cooking (1.84×), Energy (2.3×), and Breaking news (2.43×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Paddington. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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