Coffee Audience in United Kingdom
Coffee has an estimated audience of 17,255,943 people in United Kingdom. 63.2% are female, 36.8% are male, average age 44.1. Top regions: England, Scotland, South East. Top brand affinities: Premier Inn, Waterstones, Travelodge, Self care, Costco.
The average Coffee fan in United Kingdom is 44.1 years old, more female, and lives primarily in England. The audience is concentrated in England, Scotland, South East. Top brand affinities include Premier Inn, Waterstones, Travelodge, with strongest over-indexing on Premier Inn (1.52× the country average). Demographically, the Coffee audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Coffee fans
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 44.1 |
| Estimated audience size | 17,255,943 |
Audience persona
The typical Coffee fan in United Kingdom is more female, around 44.1 years old, with strong Indulgence tendencies and a notable affinity for Premier Inn.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 12,941,958 | 0.85× |
| Scotland | 4,426,225 | 2.85× |
| South East | 1,813,105 | 0.78× |
| Wales | 1,685,109 | 1.71× |
| Northern Ireland | 1,041,538 | 1.96× |
| Yorkshire and the Humber | 1,022,146 | 0.74× |
| East of England | 794,898 | 0.5× |
| South West | 751,407 | 0.53× |
| North West | 540,004 | 0.29× |
| West Midlands | 475,913 | 0.64× |
| East Midlands | 449,228 | 0.37× |
| North East | 408,030 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Premier Inn | 1.52× | Travel & Leisure |
| Waterstones | 1.68× | Literature |
| Travelodge | 1.73× | Travel & Leisure |
| Self care | 1.72× | Health |
| Costco | 1.62× | Shopping |
| Home Interior Design | 1.78× | Home & Garden |
| Home Design | 1.65× | Home & Garden |
| Caffè Nero | 1.78× | Food & Beverages |
| Paddington | 1.73× | Movies & TV |
| Fat Face | 1.94× | Fashion & Accessoires |
| Gov.uk | 1.51× | Politics & Society |
| MSN | 1.7× | News |
| The Works | 1.69× | Shopping |
| Healthy food | 2.02× | Health |
| Martin Lewis | 1.56× | Movies & TV |
| Harvey Nichols | 1.52× | Shopping |
| Summer house | 1.67× | Travel & Leisure |
| Folic acid | 1.68× | Health |
| Gardener | 1.73× | Home & Garden |
| Marriage proposal | 1.76× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.18 |
| Luxury Orientation | PREMIUM | 1.09 |
| Design Affinity | PREMIUM | 1.07 |
| Convenience Orientation | PREMIUM | 1.07 |
| Healthy Lifestyle | BALANCE | 1.05 |
| Creativity | OPEN | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 4.8% |
| United Kingdom | 4.2% |
See Coffee audiences in other countries
More Food & Beverages audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Coffee have in United Kingdom?
Coffee has an estimated audience of 17,255,943 people in United Kingdom, concentrated in England and Scotland.
What is the gender split and age of Coffee fans?
63.2% of Coffee fans are female, 36.8% are male, with an average age of 44.1 years.
Which brands do Coffee fans like most?
Coffee fans show strongest brand affinity for Premier Inn (1.52×), Waterstones (1.68×), and Travelodge (1.73×) over the country average.
Where do Coffee fans live in United Kingdom?
Coffee fans in United Kingdom are most concentrated in England (reach 12,941,958), Scotland (reach 4,426,225), and South East (reach 1,813,105). These three regions account for the largest share of the active audience.
What other brands do Coffee fans also like?
Beyond Coffee itself, the audience over-indexes on Waterstones (1.68×), Travelodge (1.73×), Self care (1.72×), and Costco (1.62×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.