A data profile of the people who buy, follow and care about Coffee in United Kingdom — modelled from more than twelve digital signal sources. Coffee has an estimated audience of 17,255,943 people in United Kingdom.
The average Coffee fan in United Kingdom is 44.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, South East.
Top brand affinities include Waterstones, Travelodge, Self care, with strongest over-indexing on Waterstones (1.68× the country average).
Demographically, the Coffee audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Design Affinity, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Coffee fan in United Kingdom is more female, around 44.1 years old, with strong Design Affinity tendencies and a notable affinity for Waterstones.
The key figures that characterise the Coffee profile in United Kingdom.
63.2% are female, 36.8% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 44.1 |
| Estimated audience size | 17,255,943 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Coffee audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.7% |
| United Kingdom | 4.2% |
Where the Coffee audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~4.5M | 2.85× | |
| 02 | Northern Ireland | ~1M | 1.96× | |
| 03 | Wales | ~1.5M | 1.71× | |
| 04 | England | ~13M | 0.85× | |
| 05 | South East | ~2M | 0.78× | |
| 06 | Yorkshire and the Humber | ~1M | 0.74× | |
| 07 | West Midlands | ~500K | 0.64× | |
| 08 | North East | ~400K | 0.61× | |
| 09 | South West | ~800K | 0.53× | |
| 10 | East of England | ~800K | 0.51× | |
| 11 | East Midlands | ~500K | 0.38× | |
| 12 | North West | ~500K | 0.30× |
The strongest cross-interests of the Coffee audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Healthy food | Health | 2.02× | ||
| 02 | Fat Face | Fashion & Accessoires | 1.94× | ||
| 03 | Naked Wines | Food & Beverages | 1.86× | ||
| 04 | Home Interior Design | Home & Garden | 1.78× | ||
| 05 | Caffè Nero | Food & Beverages | 1.78× | ||
| 06 | Travelodge | Travel & Leisure | 1.73× | ||
| 07 | Paddington | Movies & TV | 1.73× | ||
| 08 | Gardener | Home & Garden | 1.73× | ||
| 09 | Self care | Health | 1.72× | ||
| 10 | MSN | News | 1.70× | ||
| 11 | The Works | Shopping | 1.69× | ||
| 12 | Waterstones | Literature | 1.68× | ||
| 13 | Folic acid | Health | 1.68× | ||
| 14 | Summer house | Travel & Leisure | 1.67× | ||
| 15 | Home Design | Home & Garden | 1.65× | ||
| 16 | Costco | Shopping | 1.62× | ||
| 17 | Martin Lewis | Movies & TV | 1.56× | ||
| 18 | Tesco Mobile | Technology & Electronics | 1.55× | ||
| 19 | Harvey Nichols | Shopping | 1.52× | ||
| 20 | Gov.uk | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.17× | |
| Individualism | JOY | 1.16× | |
| Indulgence | JOY | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.84× | |
| Risk Appetite | THRILL | 0.85× | |
| Social Media Usage | JOY | 0.89× |
Coffee has an estimated audience of 17,255,943 people in United Kingdom, concentrated in England and Scotland.
63.2% of Coffee fans are female, 36.8% are male, with an average age of 44.1 years.
Coffee fans show strongest brand affinity for Waterstones (1.68×), Travelodge (1.73×), and Self care (1.72×) over the country average.
Coffee fans in United Kingdom are most concentrated in England (reach ~13M), Scotland (reach ~4.5M), and South East (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Coffee itself, the audience over-indexes on Travelodge (1.73×), Self care (1.72×), Costco (1.62×), and Home Interior Design (1.78×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.