Rascasse Audience Intelligence

Coffee Audience in Mexico

Name: Coffee — Mexico
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Coffee in Mexico — modelled from more than twelve digital signal sources. Coffee has an estimated audience of 9,195,865 people in Mexico.

#96among Topic in Mexico #9in Food & Beverages

The average Coffee fan in Mexico is 33.9 years old, more female, and lives primarily in State of Mexico.

The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coffee profile in Mexico.

Audience size

9.2M

in Mexico

Gender

56.6%♀

43.4% male

Age

33.9

average years

Country rank

#136

Topic in Mexico

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Coffee fans

56.6% are female, 43.4% are male, average age 33.9.

Fig. 02

Gender split

56.6%

Female

43.4%

Male

Demographic split for Coffee audience in Mexico
Metric	Value
Female	56.6%
Male	43.4%
Average age	33.9
Estimated audience size	9,195,865

Fig. 03

Age distribution

Age distribution of the Coffee audience in Mexico
Age bracket	Share	%
16-19		32%
20-29		23%
30-39		19%
40-49		17%
50+		9%

Fig. 04

Worldwide distribution

2.2%

of the worldwide Coffee audience comes from Mexico.

Worldwide audience distribution share by country for Coffee
Country	Share
United States	18.9%
Japan	4.7%
United Kingdom	4.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Mexico average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coffee audience in Mexico is strongest.

Fig. 05

Top regions by affinity

Coffee fans by region: top regions in Mexico
#	Region	Reach	×
01	Yucatan	~300K	1.76×
02	Baja California Sur	~80K	1.12×
03	Campeche	~80K	1.12×
04	Colima	~60K	1.09×
05	Nayarit	~90K	1.05×
06	Zacatecas	~100K	1.04×
07	Tlaxcala	~100K	1.03×
08	Durango	~100K	1.02×
09	State of Mexico	~1.5M	1.00×
10	Chiapas	~300K	1.00×
11	Aguascalientes	~100K	1.00×
12	Guerrero	~200K	0.99×
13	Morelos	~200K	0.98×
14	Hidalgo	~200K	0.96×
15	Puebla	~500K	0.95×
16	Michoacan de Ocampo	~300K	0.95×
17	Coahuila de Zaragoza	~300K	0.95×
18	Chihuahua	~300K	0.94×
19	Sinaloa	~200K	0.94×
20	Veracruz (state)	~500K	0.93×
21	Guanajuato	~400K	0.93×
22	Baja California	~400K	0.93×
23	Jalisco	~600K	0.89×
24	Nuevo Leon	~500K	0.89×
25	Distrito Federal	~1M	0.82×

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Mexico

Fitness and wellness (17,183,611)
Music (17,018,882)
Sports (16,043,635)
Consumer electronics (15,780,014)
Sports and outdoors (15,708,621)

See Coffee audiences in other countries

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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