Coffee Audience in Germany
Coffee has an estimated audience of 12,778,951 people in Germany. 60.4% are female, 39.6% are male, average age 40.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Tagesschau, Tchibo, Diane Keaton, Wetter.de, Foodie.
The average Coffee fan in Germany is 40.2 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Tagesschau, Tchibo, Diane Keaton, with strongest over-indexing on Tagesschau (1.51× the country average). Demographically, the Coffee audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Coffee fans
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 40.2 |
| Estimated audience size | 12,778,951 |
Audience persona
The typical Coffee fan in Germany is more female, around 40.2 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 2,756,972 | 1.34× |
| Nordrhein-Westfalen | 2,527,542 | 0.9× |
| Baden-Württemberg | 1,912,393 | 1.1× |
| Berlin | 1,757,014 | 3.08× |
| Hessen | 1,010,386 | 1.04× |
| Niedersachsen | 985,314 | 0.79× |
| Sachsen | 558,122 | 0.89× |
| Rheinland-Pfalz | 557,475 | 0.87× |
| Hamburg | 416,538 | 1.44× |
| Schleswig-Holstein | 370,801 | 0.81× |
| Brandenburg | 341,391 | 0.86× |
| Thüringen | 232,844 | 0.72× |
| Sachsen-Anhalt | 227,974 | 0.69× |
| Mecklenburg-Vorpommern | 175,642 | 0.72× |
| Bremen | 103,120 | 0.94× |
| Saarland | 85,613 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.51× | Movies & TV |
| Tchibo | 1.55× | Shopping |
| Diane Keaton | 2.23× | Movies & TV |
| Wetter.de | 1.51× | Home & Garden |
| Foodie | 1.59× | Food & Beverages |
| Ernsting's family | 1.52× | Shopping |
| Sewing machine | 1.5× | Home & Garden |
| Bosch (TV series) | 1.83× | Movies & TV |
| McCafé | 2.04× | Food & Beverages |
| Casablanca (film) | 2.15× | Movies & TV |
| Love Actually | 1.7× | Movies & TV |
| University of Aleppo | 1.56× | Business & Career |
| Nursery rhyme | 1.57× | Kids & Family |
| Outlander (film) | 1.51× | Movies & TV |
| standards | 2.04× | Music & Radio |
| Specialty coffee | 1.63× | Food & Beverages |
| Carol (film) | 1.99× | Movies & TV |
| Birthday cake | 1.52× | Food & Beverages |
| Coffee roasting | 1.51× | Food & Beverages |
| Mommy's Kitchen | 1.78× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.49 |
| Sports Activity | POWER | 1.14 |
| Tradition | CONSERVATISM | 1.14 |
| Healthy Lifestyle | BALANCE | 1.11 |
| DIY Mentality | THRILL | 1.09 |
| Design Affinity | PREMIUM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 4.8% |
| United Kingdom | 4.2% |
See Coffee audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Coffee have in Germany?
Coffee has an estimated audience of 12,778,951 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Coffee fans?
60.4% of Coffee fans are female, 39.6% are male, with an average age of 40.2 years.
Which brands do Coffee fans like most?
Coffee fans show strongest brand affinity for Tagesschau (1.51×), Tchibo (1.55×), and Diane Keaton (2.23×) over the country average.
Where do Coffee fans live in Germany?
Coffee fans in Germany are most concentrated in Bayern (reach 2,756,972), Nordrhein-Westfalen (reach 2,527,542), and Baden-Württemberg (reach 1,912,393). These three regions account for the largest share of the active audience.
What other brands do Coffee fans also like?
Beyond Coffee itself, the audience over-indexes on Tchibo (1.55×), Diane Keaton (2.23×), Wetter.de (1.51×), and Foodie (1.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.