Rascasse Audience Intelligence

Birthday cake Audience in Germany

A data profile of the people who buy, follow and care about Birthday cake in Germany — modelled from more than twelve digital signal sources. Birthday cake has an estimated audience of 1,611,398 people in Germany.

#16among Sweet in Germany#2291among Topic in Germany#198in Food & Beverages

The average Birthday cake fan in Germany is 37.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Rossmann, UGC, Discount stores, with strongest over-indexing on Rossmann (3.69× the country average).

Demographically, the Birthday cake audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Tradition, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Birthday cake fan in Germany is more female, around 37.8 years old, with strong Tradition tendencies and a notable affinity for Rossmann.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Birthday cake profile in Germany.

Audience size
1.6M
in Germany
Gender
78.2%♀
21.8% male
Age
37.8
average years
Country rank
#4167
Topic in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Birthday cake fans

78.2% are female, 21.8% are male, average age 37.8.

Fig. 02

Gender split

78.2%
Female
21.8%
Male
Demographic split for Birthday cake audience in Germany
MetricValue
Female78.2%
Male21.8%
Average age37.8
Estimated audience size1,611,398
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Birthday cake audience in Germany
Age bracketShare%
16-1923%
20-2920%
30-3920%
40-4918%
50+18%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Birthday cake audience comes from Germany.

Worldwide audience distribution share by country for Birthday cake
CountryShare
United States16.3%
Japan10.1%
Brazil5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Birthday cake audience in Germany is strongest.

Fig. 05

Top regions by affinity

Birthday cake fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~300K1.27×
02Bayern~300K1.24×
03Rheinland-Pfalz~90K1.15×
04Nordrhein-Westfalen~400K1.14×
05Niedersachsen~200K1.07×
06Berlin~80K1.06×
07Schleswig-Holstein~60K1.06×
08Hamburg~40K1.06×
09Hessen~100K1.05×
10Saarland~20K0.98×
11Bremen~10K0.96×
12Sachsen~70K0.91×
13Brandenburg~40K0.88×
14Thüringen~30K0.85×
15Sachsen-Anhalt~40K0.84×
16Mecklenburg-Vorpommern~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Birthday cake, Germany
0.71×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Birthday cake audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Birthday cake audience
#·InterestCategoryAffinity×
01UGCBusiness & Career35.00×
02FlourFood & Beverages5.22×
03Storm of LoveMovies & TV3.76×
04Ernsting's familyShopping3.71×
05RossmannShopping3.69×
06QVCMovies & TV3.42×
07TchiboShopping3.17×
08DeichmannShopping2.91×
09Gute Zeiten, schlechte ZeitenMovies & TV2.89×
10DessertsFood & Beverages2.82×
11Discount storesShopping2.28×
12Netto Marken-DiscountShopping2.22×
13KauflandShopping2.04×
14FamilyKids & Family1.78×
15CookingFood & Beverages1.77×
16BeautyBeauty & Wellness1.64×
17Online shoppingShopping1.63×
18DesignHome & Garden1.60×
19ShoppingShopping1.51×
20GermanyTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Birthday cake audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Birthday cake audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.77×
CreativityOPEN1.74×
Price SensitivityPREMIUM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Birthday cake audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.81×
PatriotismCONSERVATISM0.86×
Urban LifestyleOPEN0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Birthday cake have in Germany?

Birthday cake has an estimated audience of 1,611,398 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Birthday cake fans?

78.2% of Birthday cake fans are female, 21.8% are male, with an average age of 37.8 years.

03

Which brands do Birthday cake fans like most?

Birthday cake fans show strongest brand affinity for Rossmann (3.69×), UGC (35×), and Discount stores (2.28×) over the country average.

04

Where do Birthday cake fans live in Germany?

Birthday cake fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Birthday cake fans also like?

Beyond Birthday cake itself, the audience over-indexes on UGC (35×), Discount stores (2.28×), Deichmann (2.91×), and Tchibo (3.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in Germany

See Birthday cake audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Birthday cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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