Birthday cake Audience in Germany
Birthday cake has an estimated audience of 1,611,398 people in Germany. 78.2% are female, 21.8% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, UGC, Gala, Discount stores, Deichmann.
The average Birthday cake fan in Germany is 37.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, UGC, Gala, with strongest over-indexing on Rossmann (3.69× the country average). Demographically, the Birthday cake audience skews more female with an average age of 37.8, and over-indexes on personality traits such as DIY Mentality, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Birthday cake fans
| Metric | Value |
|---|---|
| Female | 78.2% |
| Male | 21.8% |
| Average age | 37.8 |
| Estimated audience size | 1,611,398 |
Audience persona
The typical Birthday cake fan in Germany is more female, around 37.8 years old, with strong DIY Mentality tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 415,259 | 1.18× |
| Bayern | 330,916 | 1.28× |
| Baden-Württemberg | 289,813 | 1.32× |
| Niedersachsen | 170,451 | 1.09× |
| Hessen | 126,441 | 1.03× |
| Rheinland-Pfalz | 94,218 | 1.17× |
| Sachsen | 73,199 | 0.93× |
| Schleswig-Holstein | 62,991 | 1.09× |
| Berlin | 62,475 | 0.87× |
| Brandenburg | 42,378 | 0.85× |
| Hamburg | 38,606 | 1.06× |
| Sachsen-Anhalt | 34,217 | 0.82× |
| Thüringen | 33,059 | 0.81× |
| Mecklenburg-Vorpommern | 20,549 | 0.67× |
| Saarland | 18,692 | 0.94× |
| Bremen | 12,588 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 3.69× | Shopping |
| UGC | 35× | Business & Career |
| Gala | 3× | News |
| Discount stores | 2.28× | Shopping |
| Deichmann | 2.91× | Shopping |
| Tchibo | 3.17× | Shopping |
| QVC | 3.42× | Movies & TV |
| Ernsting's family | 3.71× | Shopping |
| Netto Marken-Discount | 2.22× | Shopping |
| Storm of Love | 3.76× | Movies & TV |
| Online shopping | 1.63× | Shopping |
| Germany | 1.5× | Travel & Leisure |
| Shopping | 1.51× | Shopping |
| Beauty | 1.64× | Beauty & Wellness |
| Let's Dance (German TV series) | 2.98× | Movies & TV |
| Design | 1.6× | Home & Garden |
| Flour | 5.22× | Food & Beverages |
| Desserts | 2.82× | Food & Beverages |
| Kaufland | 2.04× | Shopping |
| Gute Zeiten, schlechte Zeiten | 2.89× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.07 |
| Price Sensitivity | PREMIUM | 2.04 |
| Indulgence | JOY | 1.91 |
| Luxury Orientation | PREMIUM | 1.83 |
| Sustainability | BALANCE | 1.79 |
| Design Affinity | PREMIUM | 1.75 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.3% |
| Japan | 10.1% |
| Brazil | 5.0% |
See Birthday cake audiences in other countries
More Sweet audiences in Germany
- Cake (9,666,512)
- Chocolate (9,032,399)
- Cookie (4,693,144)
- Wedding cake (4,480,316)
- Cupcake (3,679,167)
Frequently asked questions
How many fans does Birthday cake have in Germany?
Birthday cake has an estimated audience of 1,611,398 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Birthday cake fans?
78.2% of Birthday cake fans are female, 21.8% are male, with an average age of 37.8 years.
Which brands do Birthday cake fans like most?
Birthday cake fans show strongest brand affinity for Rossmann (3.69×), UGC (35×), and Gala (3×) over the country average.
Where do Birthday cake fans live in Germany?
Birthday cake fans in Germany are most concentrated in Nordrhein-Westfalen (reach 415,259), Bayern (reach 330,916), and Baden-Württemberg (reach 289,813). These three regions account for the largest share of the active audience.
What other brands do Birthday cake fans also like?
Beyond Birthday cake itself, the audience over-indexes on UGC (35×), Gala (3×), Discount stores (2.28×), and Deichmann (2.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Birthday cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.