Wedding cake Audience in Germany
Wedding cake has an estimated audience of 4,480,315 people in Germany. 70.6% are female, 29.4% are male, average age 35.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Wedding Planners, ICloud, Wedding videography, Do it yourself (DIY), Gina Tricot.
The average Wedding cake fan in Germany is 35.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Wedding Planners, ICloud, Wedding videography, with strongest over-indexing on Wedding Planners (7.6× the country average). Demographically, the Wedding cake audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Design Affinity, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Wedding cake fans
| Metric | Value |
|---|---|
| Female | 70.6% |
| Male | 29.4% |
| Average age | 35.7 |
| Estimated audience size | 4,480,315 |
Audience persona
The typical Wedding cake fan in Germany is more female, around 35.7 years old, with strong Design Affinity tendencies and a notable affinity for Wedding Planners.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,074,454 | 1.1× |
| Bayern | 839,556 | 1.17× |
| Baden-Württemberg | 718,456 | 1.18× |
| Niedersachsen | 471,232 | 1.08× |
| Hessen | 329,876 | 0.97× |
| Rheinland-Pfalz | 294,684 | 1.31× |
| Sachsen | 201,854 | 0.92× |
| Schleswig-Holstein | 153,045 | 0.95× |
| Brandenburg | 141,394 | 1.02× |
| Berlin | 132,556 | 0.66× |
| Sachsen-Anhalt | 121,236 | 1.04× |
| Thüringen | 114,360 | 1× |
| Mecklenburg-Vorpommern | 79,510 | 0.93× |
| Hamburg | 76,773 | 0.76× |
| Saarland | 71,418 | 1.3× |
| Bremen | 23,754 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wedding Planners | 7.6× | Kids & Family |
| ICloud | 6.02× | Technology & Electronics |
| Wedding videography | 6.37× | Kids & Family |
| Do it yourself (DIY) | 2.41× | Home & Garden |
| Gina Tricot | 6.09× | Fashion & Accessoires |
| Wedding planner | 5.63× | Kids & Family |
| Ryanair | 2.49× | Travel & Leisure |
| Wedding ring | 4.06× | Fashion & Accessoires |
| Real property | 4.05× | Home & Garden |
| Natural foods | 3.81× | Food & Beverages |
| Fressnapf | 3.08× | Shopping |
| Engagement ring | 3.81× | Fashion & Accessoires |
| Lieferando.de | 2.05× | Food & Beverages |
| Fachhochschule | 6.03× | Business & Career |
| Arnold Schwarzenegger | 5.2× | Movies & TV |
| IKEA | 1.75× | Home & Garden |
| Tagesschau | 1.58× | Movies & TV |
| Handmade jewelry | 3.38× | Fashion & Accessoires |
| High school | 3.28× | Business & Career |
| H&M | 1.75× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.67 |
| Individualism | JOY | 1.56 |
| DIY Mentality | THRILL | 1.47 |
| Sustainability | BALANCE | 1.43 |
| Creativity | OPEN | 1.42 |
| Sports Activity | POWER | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 13.6% |
| United States | 10.5% |
| China | 10.5% |
See Wedding cake audiences in other countries
More Sweet audiences in Germany
Frequently asked questions
How many fans does Wedding cake have in Germany?
Wedding cake has an estimated audience of 4,480,315 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wedding cake fans?
70.6% of Wedding cake fans are female, 29.4% are male, with an average age of 35.7 years.
Which brands do Wedding cake fans like most?
Wedding cake fans show strongest brand affinity for Wedding Planners (7.6×), ICloud (6.02×), and Wedding videography (6.37×) over the country average.
Where do Wedding cake fans live in Germany?
Wedding cake fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,074,454), Bayern (reach 839,556), and Baden-Württemberg (reach 718,456). These three regions account for the largest share of the active audience.
What other brands do Wedding cake fans also like?
Beyond Wedding cake itself, the audience over-indexes on ICloud (6.02×), Wedding videography (6.37×), Do it yourself (DIY) (2.41×), and Gina Tricot (6.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wedding cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.