Rascasse Audience Intelligence

Wedding cake Audience in Germany

A data profile of the people who buy, follow and care about Wedding cake in Germany — modelled from more than twelve digital signal sources. Wedding cake has an estimated audience of 4,480,315 people in Germany.

#4among Sweet in Germany#791among Topic in Germany#68in Food & Beverages

The average Wedding cake fan in Germany is 35.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kitchen, Wedding ring, Wedding Planners, with strongest over-indexing on Kitchen (4.16× the country average).

Demographically, the Wedding cake audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Design Affinity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wedding cake fan in Germany is more female, around 35.7 years old, with strong Design Affinity tendencies and a notable affinity for Kitchen.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wedding cake profile in Germany.

Audience size
4.5M
in Germany
Gender
70.6%♀
29.4% male
Age
35.7
average years
Country rank
#1272
Topic in Germany
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wedding cake fans

70.6% are female, 29.4% are male, average age 35.7.

Fig. 02

Gender split

70.6%
Female
29.4%
Male
Demographic split for Wedding cake audience in Germany
MetricValue
Female70.6%
Male29.4%
Average age35.7
Estimated audience size4,480,315
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Wedding cake audience in Germany
Age bracketShare%
16-1925%
20-2925%
30-3920%
40-4918%
50+13%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Wedding cake audience comes from Germany.

Worldwide audience distribution share by country for Wedding cake
CountryShare
Japan13.6%
United States10.5%
China10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wedding cake audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wedding cake fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~70K1.31×
02Rheinland-Pfalz~300K1.28×
03Bayern~800K1.14×
04Baden-Württemberg~700K1.13×
05Sachsen-Anhalt~100K1.07×
06Nordrhein-Westfalen~1M1.06×
07Niedersachsen~500K1.06×
08Brandenburg~100K1.04×
09Thüringen~100K1.02×
10Schleswig-Holstein~200K0.97×
11Hessen~300K0.96×
12Mecklenburg-Vorpommern~80K0.95×
13Sachsen~200K0.93×
14Hamburg~80K0.78×
15Bremen~30K0.73×
16Berlin~100K0.71×
Fig. 06

Affinity by region

Affinity by region — Wedding cake, Germany
0.71×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wedding cake audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wedding cake audience
#·InterestCategoryAffinity×
01HomeschoolingPolitics & Society8.26×
02Wedding PlannersKids & Family8.17×
03Wedding videographyKids & Family8.03×
04Wedding ringFashion & Accessoires6.29×
05Engagement ringFashion & Accessoires6.04×
06Wedding plannerKids & Family4.96×
07PandoraFashion & Accessoires4.65×
08KitchenHome & Garden4.16×
09PillowHome & Garden3.89×
10KitchenwareHome & Garden3.52×
11VolunteeringPolitics & Society3.43×
12Unique GiftsShopping3.41×
13Designer clothingFashion & Accessoires3.29×
14EtsyFashion & Accessoires2.80×
15Luxury goodsFashion & Accessoires2.54×
16HermèsFashion & Accessoires2.48×
17Do it yourself (DIY)Home & Garden2.36×
18IKEAHome & Garden2.13×
19Home improvementHome & Garden1.85×
20H&MShopping1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wedding cake audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wedding cake audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.18×
SustainabilityBALANCE2.01×
Quality AwarenessPREMIUM1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wedding cake audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.79×
Need for SecurityCONSERVATISM0.84×
Convenience OrientationPREMIUM1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wedding cake have in Germany?

Wedding cake has an estimated audience of 4,480,315 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Wedding cake fans?

70.6% of Wedding cake fans are female, 29.4% are male, with an average age of 35.7 years.

03

Which brands do Wedding cake fans like most?

Wedding cake fans show strongest brand affinity for Kitchen (4.16×), Wedding ring (6.29×), and Wedding Planners (8.17×) over the country average.

04

Where do Wedding cake fans live in Germany?

Wedding cake fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~800K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Wedding cake fans also like?

Beyond Wedding cake itself, the audience over-indexes on Wedding ring (6.29×), Wedding Planners (8.17×), Wedding videography (8.03×), and Engagement ring (6.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in Germany

See Wedding cake audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wedding cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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