A data profile of the people who buy, follow and care about Wedding cake in United Kingdom — modelled from more than twelve digital signal sources. Wedding cake has an estimated audience of 4,213,660 people in United Kingdom.
The average Wedding cake fan in United Kingdom is 40.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Mother's Day, Kitchen, Do it yourself (DIY), with strongest over-indexing on Mother's Day (4.41× the country average).
Demographically, the Wedding cake audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Indulgence, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Wedding cake fan in United Kingdom is more female, around 40.0 years old, with strong Indulgence tendencies and a notable affinity for Mother's Day.
The key figures that characterise the Wedding cake profile in United Kingdom.
78.1% are female, 21.9% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 78.1% |
| Male | 21.9% |
| Average age | 40.0 |
| Estimated audience size | 4,213,660 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 22% |
of the worldwide Wedding cake audience comes from United Kingdom.
| Country | Share |
|---|---|
| Japan | 13.6% |
| United States | 10.5% |
| China | 10.5% |
Where the Wedding cake audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.42× | |
| 02 | Yorkshire and the Humber | ~400K | 1.30× | |
| 03 | North East | ~200K | 1.13× | |
| 04 | England | ~3M | 1.12× | |
| 05 | East of England | ~400K | 1.11× | |
| 06 | Wales | ~300K | 1.09× | |
| 07 | Northern Ireland | ~100K | 0.91× | |
| 08 | South East | ~500K | 0.90× | |
| 09 | Scotland | ~300K | 0.89× | |
| 10 | East Midlands | ~300K | 0.84× | |
| 11 | South West | ~300K | 0.82× | |
| 12 | North West | ~200K | 0.53× |
The strongest cross-interests of the Wedding cake audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mother's Day | Kids & Family | 4.41× | ||
| 02 | Chocolate brownie | Food & Beverages | 3.78× | ||
| 03 | Pandora | Fashion & Accessoires | 3.70× | ||
| 04 | Nail salon | Beauty & Wellness | 3.32× | ||
| 05 | Confectionery | Food & Beverages | 2.94× | ||
| 06 | Wedding dress | Fashion & Accessoires | 2.83× | ||
| 07 | Pastry | Food & Beverages | 2.79× | ||
| 08 | Expensive Taste | Business & Career | 2.73× | ||
| 09 | Bakery | Food & Beverages | 2.59× | ||
| 10 | Local food | Food & Beverages | 2.55× | ||
| 11 | Etsy | Fashion & Accessoires | 2.52× | ||
| 12 | Philanthropy | Arts & Culture | 2.36× | ||
| 13 | Volunteering | Politics & Society | 2.22× | ||
| 14 | Renovation | Home & Garden | 2.05× | ||
| 15 | Personal care | Health | 1.99× | ||
| 16 | Kitchen | Home & Garden | 1.95× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 1.87× | ||
| 18 | Hobby | Home & Garden | 1.83× | ||
| 19 | Primark | Shopping | 1.77× | ||
| 20 | Weddings | Kids & Family | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.72× | |
| Design Affinity | PREMIUM | 1.70× | |
| Individualism | JOY | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.86× | |
| Patriotism | CONSERVATISM | 0.93× | |
| Family Orientation | CONSERVATISM | 0.94× |
Wedding cake has an estimated audience of 4,213,660 people in United Kingdom, concentrated in England and South East.
78.1% of Wedding cake fans are female, 21.9% are male, with an average age of 40.0 years.
Wedding cake fans show strongest brand affinity for Mother's Day (4.41×), Kitchen (1.95×), and Do it yourself (DIY) (1.87×) over the country average.
Wedding cake fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~500K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Wedding cake itself, the audience over-indexes on Kitchen (1.95×), Do it yourself (DIY) (1.87×), Confectionery (2.94×), and Local food (2.55×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Wedding cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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